we are social's old navy: influencing on vine
TRANSCRIPT
But Old Navy wanted its annual flip flop sale to be cool, creative and fun,
Reaching a younger audience
It decided that it was time to show its sense of humor, with a campaign that utilized
the most hilarious online comedy influencers around
Our dream team:
They had the right brand synergy, appeal and reach
David Lopez Location: Oceanside, CA
Followers: 3.2 MM
Sara Hopkins Location: Wilmington, NC
Followers: 294K+
Jessica Hansen Location: TX
Followers: 374K+
We worked with each influencer to create three original Vines,
which went live just before the annual sale
In the days leading up to the sale, a new Vine was published each day, leveraging our
influencers’ credibility and driving engagement
The Vines received 670,000+ impressions on Twitter, and Old Navy picked up
2,100+ new Vine followers
In three days, we saw over 60,000 total engagements.… at a total cost of just $0.49 each.
Exceeding our original goal by 213%!