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Corporate communication publication of AGT. Published quarterly. Free of charge. March - April - May 2017 WE ARE RISING WITH YOU... MARCH

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Page 1: WE ARE RISING WITH YOU 12. SAYI... · 2017. 4. 27. · Kılıçkaya, Deputy Director General of Export, the Ministry of Economy, and Ruhi Deniz, Hannover Commercial Attaché, also

Corporate communication publication of AGT. Published quarterly. Free of charge.

March - A

pril - May 2017

WE ARE RISING WITH YOU...

MARCH

Page 2: WE ARE RISING WITH YOU 12. SAYI... · 2017. 4. 27. · Kılıçkaya, Deputy Director General of Export, the Ministry of Economy, and Ruhi Deniz, Hannover Commercial Attaché, also

01

ŞİRZAT SUBAŞIGeneral Manager of AGT

My Esteemed Friends,Distinguished Members of the AGT Family,

We have left behind the first three months of 2017 which we began with great expectations after 2016 during which our country experienced all kinds of negative developments and went through great difficulties. Although this period is such a period during which the industry is generally stagnant and the season has not started yet, developments we observe in the market give the signs that this year will be a better year than 2016. And hopefully, 2017 will be such a year. We, as AGT, continue our moves that will further reinforce our industry leading position and will distinguish us as a point of choice for our dealers.Training for Masters initiated by AGT for the first time in the industry continues rapidly in accordance with our plans.

Today, 2200 Flooring Masters have received AGT training across Turkey and become a Brand Ambassador as an effective force of our brand in the field. On the other hand, although we are a new manufacturer in flooring area with AGT brand, we are pleased to be one of the most important brands of Turkey in

this product type with the demand shown to our products and with our efficient dealer structuring.

Now, we have begun to offer 10 mm ‘’Concept’’ flooring both to Turkey and export markets by further developing the flooring product range. I believe this product will bring a significant sales momentum for AGT brand and our dealers.

On the other hand, I believe that the AGT Showroom opened in Istanbul/Ikitelli will be an important bar and a different threshold for the industry. This place is aimed to serve as a laboratory where each of our products will be presented and introduced to our dealers as well as different buyer groups.

In addition to these developments, I would like to congratulate all distinguished women of the AGT family on March 8, International Women’s Day once again. Please accept my regards and love with the hope that may 2017 bring health, happiness and wealth to all of us.

On behalf of AGT Ağaç Sanayi ve Tic A.Ş. Concessionaire: Şirzat Subaşı Chief Editor: Özge Sipahioğlu Editorial Coordinator: Mehmet Efe Süyek Publication Editor: Evren Yağcı Editorial Board: Burcu Dündar, Emrah Akpınar, Ezgi Kayar, Halit Çınar, Mustafa Özdoğan, Seda Yaman Management Office: Antalya Organize Sanayi Bölgesi 3. Kısım, 35. Cadde 07190 Döşemealtı Tel +90 242 249 17 17 Fax +90 242 249 17 27 İstanbul Kısıklı Mh. Alemdağ Cad.No:36 Çamlıca Tel +90 216 344 82 48 Fax +90 216 344 82 48 Content and Design: Dilara Irmak, dilarairmak.com Printing: Bizim Matbaa

Quarterly periodical

Today, 2200 Parquet Masters have received AGT training across Turkey and become a brand ambassador as an effective force of our brand in the field

MDF

Melamine FacedMDF

Panel

Profile

Door

Flooring

Inspiring Wooden Solutions...

444 8 248agt.com.tr /agtthinkwithus

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March - April - May 2017 March - April - May 2017

02 03

NEWS FROM AGT NEWS FROM AGT

Door Fair Turkey 2017, İstanbul AGT Doors entered 2017 with 17 new different models. Our Soft Touch Plain, Elite, Serena, New Likya, New Myra, New Patara, Royal and Fire-Resistant Doors have been seen at the Istanbul Door Fair with different colour options. We have also won the award of ‘’Best Exhibition Stand Design” with our stand in the fair held at the Door Fair Istanbul between January 05 and 08.

We have represented our brand in many important fairs held both in Turkey and the world starting from the first days of 2017.

STAR OF THE FAIR: AGT

TREND SHOW 2017On Saturday, April 1, we hosted the event called ‘’Trend Show 2017’’ in our showroom in Ikitelli.

We shared with participants under

the Trend Show 2017 the colours and designs that would shape this

year’s furniture sector. We had the

chance to introduce the new Concept Flooring Series,

added to our parquet collection, and

fire-resistant doors, our new innovative product, as well as

our existing products during the event.

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0504

NEWS FROM AGT NEWS FROM AGT

We added a new one to our point of sales in Istanbul. Many guests as well as İdris Güllüce, the former Minister of Environment and Urbanisation, Belma Satır, Istanbul MP, Necip Çakmak, the Deputy Governor, attended the opening of our Marmara Dengizekler Dealer. Our showroom design and products received thumbs up from the invitees.

With the TSEK 517 - Certificate of Conformity to TSE Criteria received for its products by our company operating in furniture, decoration and construction sectors in national and international markets in five continents and 62 countries, our company has been the first and only the company received this Certificate. The Certificate was presented by Hüseyin Özdamar, the TSE Mediterranean Regional Coordinator. TSEK is a certificate indicating conformity to technical specifications adopted by the TSE, and we are having the privilege of being the first and only brand that has received and currently holds this Certificate.

We added a new one to AGT Stores

AGT PANEL, has received the First and Only Quality Certification in the Industry!

WE ADDED A NEW ONE TO OUR ISTANBUL DEALERS

COOPERATION WITH EMODER

Our Dealer, Dalaman Orman Ürünleri A.Ş, opened a new showroom in Denizli. Participation in the event was quite high, and Selim Yuhay, Architect, gave tips to the invitees about designs that can be made with AGT products.

We, as AGT, were delighted to be together with the members of the Businessmen Association of the Aegean Furniture Manufacturers and Industrialists in Izmir this time with our industry-leader identity. We hosted important representatives of the sector during the event that our dealers in the Aegean region attended.

Domotex 2017, Germany We came together with representatives of the sector in the region at Domotex 2017, the world’s leading carpet and floor coverings fair. We launched the new Concept Flooring Series with a thickness of 10 mm in the parquet line at the fair, as well as our Natura, Natura Plus and Line Series. Mehmet Ali Kılıçkaya, Deputy Director General of Export, the Ministry of Economy, and Ruhi Deniz, Hannover Commercial Attaché, also visited our stand.

The Wood Show 2017, United Arab Emirates

Woodex 2017, Iran

Woodexpo 2017, Iran

MTKT 2017, Ukraine

Our sales and marketing activities in the region has gained acceleration with the start-up of our Dubai office in the United Arab Emirates. We presented our new products to end-users in the region at the show held at Dubai World Trade Centre between March 07 and 09.

Our dealer-stand designs as well as our products were appreciated at the fair where AGT was represented by our dealers in Iran. We offered our new colours to visitors at the fair. We came together with our Iranian dealers in the Flooring Product Training after the fair.

We participated in the MTKT Fair, held in Kiev/Ukraine, with our trendsetting products.

Important brands and local representatives of the sector from Turkey attended the fair held in Tehran, Iran’s capital. Our new products, new colours and designs used attracted attention.

Delhiwood 2017, IndiaIndiawood that is the most important wood products fair of India held in a different city every year was held in New Delhi this year.

AGT brand and products were introduced at the fair in which our dealer attended.

March - April - May 2017 March - April - May 2017

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EVENTS:

NEWS FROM AGT NEWS FROM AGT

We continue our industry leadership in innovation and R&D by supporting ideas that will shape the future. Sponsoring the World’s Future Day, March 1st in which world-renowned futurists participated as speakers at Yeditepe University, AGT contributed to the promotion of the Futurism movement to a wider audience that is spread through small groups around the world. Speeches of important figures like Alphan Manas, Honorary President of All Futurists Association, Cavit Yantaç, Board Member of All Futurists Association, Sanem Oktar, President of Kagider, Ufuk Tarhan, Futurist, Economist and Author, were followed up with attention.

Meaningful Support from AGT for the Future

Speaking in the panel themed Digital Transformation and Industry 4.0 held under the auspices of the Management of Antalya Organized Industrial Zone, Mr. Engin Çeliktuğ, our Information Technology Director, mentioned AGT’s Transformation Project to participants.

We sponsor chest part of the season forms of Nuwaidrat, one of the teams in Bahrain Premier Basketball League, together with our dealer Al Basha. We wish the team success for their games they will play.

We attended the Digital Transformation and ; Industry Panel 4.0

AGT in Bahrain Premier Basketball League

Themes of “Development Corporate Governance in Turkey”, “Intergenerational Transition and Keys to Success in Family Corporations’’ and ‘’Women in Governance’’ were evaluated with wide participation of leading business communities at the 10th Corporate Governance Summit held by the Corporate Governance Association of Turkey (TKYD) at the Intercontinental Istanbul Hotel on January 19, 2017. Mehmet Semih Söylemez, our Board Member, was among the speakers of the panel themed “Intergenerational Transition and Keys to Success in Family Corporations’’.

10. Corporate Governance Summit

Our Masters Seminars continues without slowing down. Participation and interest in our seminars held in Trabzon, Samsun, Bursa, Denizli and Izmit was very high.

MASTERS SEMINARS

Orhan Yeğin, Deputy Minister of Labour and Social Security, our client from India, Kelebek Mobilya and Mediterranean University Interior Architecture and Design team visited our facilities. Our guests who received information about our product lines and products were accompanied by the teams from the relevant department.

March - April - May 2017 March - April - May 2017

VISITS TO OUR FACILITIES:

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0908

HUMAN RESOURCES

We held the First “OHS Walk” of the Year 2017 in Door Department

We continue our OHS Walks that are held with the participation of our Production Director, Technical Operations Directors and Heads of Departments. The ‘’OHS Walk’’ we held in March in the Door Department will continue with the Profile Department in April.

We Came Together for Celebration after an Accident-Free Planned Maintenance

We organized a celebration with the participation of Mr. Mehmet Semih Söylemez, our Board Member, and Mr. Onur Güven, our Managing Consultant, following scheduled downtime days held between February 23 and 26 and during which maintenance of MDF lines was carried out. We thank all our colleagues who contributed to the maintenance work which completed meticulously and resulted in no occupational accident.

FİKİRBAZ / TPM Continues to Distribute its Awards

We continue to improve and grow by gaining strength with your valuable contributions.

Thank you for your improvement works that you have implemented with your ideas, and we wish you continued success.

E V E N T S

NEWS FROM AGT NEWS FROM AGT

The Production Department where the least number of occupational accidents occurred in 2016 has been the Profile Department

The Profile Department has been the department where the least number of occupational accidents occurred in 2016 when accident rates of our production departments in 2016 were evaluated within the framework of the OHS reward system. We congratulate all our colleagues working in the Profile Department and wish all our departments an accident-free working year in 2017.

We Came Together with our Women Employees on March 8

This year, we immortalized our International Women’s Day meeting that we had planned with the motto #seninleparlıyoruz by coming together with all our women colleagues who enrich our lives with the participation of Mr. Mehmet Semih Söylemez, our Board Member, on Wednesday, March 8.

HUMAN RESOURCES

Feedback Workshop Days

We completed our workshops covering themes titled ‘’What is feedback and How should it be given?” with our colleagues before performance interviews. A total of 180 colleagues from manager, executive and specialist positions participated in our workshops, held on February 15, 16 and 17.

Creation and Management of Innovation Portfolio

We held the ‘’Creation and Management of Innovation Portfolio’’ training through which we aimed to carry out workshops necessary for evaluation, strategy determination and management of innovation capacity with the narration of Dr. Ahmet Feyzioğlu, Teaching Assistant from Marmara University, on Friday, March 3.

Training on Safe Operation of Work Machineries

We completed our training on Safe Forklift Operation, Safe Excavator Operation and Safe Loader Operation that we held with the narration of our trainer Oğuz Kaya between March 03 and 07. We thank our colleagues who attended this training fully that we held in order to create awareness on safe operation work machineries and to prevent occupational accidents.

We Completed our First Aid Training

A total of 107 colleagues become entitled to receive First Aider Certificate, being 32 participants for the first time and 75 participants for renewal, at the end of the First Aid Training provided between December 15 and 27.

T R A I N I N G

Environmental and Quality Management Training

We held the “14001: 2015 Environmental Management Awareness Training” on February 1, 2 and 3 following the ISO 9001: 2015 Quality Management System Awareness Training held on January 19 and 20.

Thanks to Berrin Evren (Bureau Veritas) who supported us during the awareness training process.

March - April - May 2017 March - April - May 2017

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NEWS FROM AGT NEWS FROM AGT

HUMAN RESOURCES HUMAN RESOURCESI N T E R V I E W S

NİHAL YAZGAN

E V E N T S

We Ranked Third in Corporate Team Ranking of the Donation Running of TEMA Foundation Serhat Cihan and Evren Yağcı, our colleagues, who run in support of, and raised donations for, TEMA Foundation in the Istanbul Marathon, held the 38th this year and in which about 40 thousand people participated, moved AGT to the third place in the corporate team ranking across Turkey!

AGT Project Ranked Third in ISS Ruby Awards Category

AGT Project was awarded the third prize in cleaning and safety sectors for 2016 at the important night in Istanbul where successful projects are evaluated and awarded in three categories by

the criteria of turnover size, customer continuity, audit rates of project and customer satisfaction every year in ISS.

AGT Running Club Took Its Place in Runatolia 2017

We took our place with our 37 runners as AGT Running Club in Runatolia that was held on Sunday, March 5 and which is one of Turkey’s most important runs in international platform.

AGT Running Club participated in the “Brands Run 10K” running ranked 13th among 32 companies. Olga Zotova, our Export Support Specialist, ranked 16th in the women ranking and Serhat Cihan, our Credit Control Manager, ranked 22nd in the men ranking. In addition to these running, Ramazan Arslan, our runner, who also participated in the charity run of ‘’Adım Adım’’ organization has launched a campaign for the Turkish Spinal Cord Injury Association project.

Our Lunch Tea Meetings Continue at Full Tilt

We continue to be a guest to one of our departments at lunch tea every month! The organization held by the Sales Department employees was followed up by the Information Technology Department in February. The Lunch Tea Team, consisted of employees from the Quality, R & D, Continuous Improvement and Planning Departments, carried out our traditional event with their refreshments one more beautiful than the other.

AGT Nature Club was in Davraz

We spent both an enjoyable and adventurous day in the ski resort located on the northern slope of Mountain Davraz, one of the mountains surrounding Isparta Plain, together with our 86 colleagues and their families on Sunday, February 12.

Our colleagues who got rest during sausage-bread party after tobogganing toured ski lines by ski lifts.

Could you tell us about yourself briefly? I grew up a child of a large family with many uncles and aunts where I had the opportunity to see a few of my cosines wherever I used to go in the past. Now, when I look at the current situation, I consider my son lucky who is growing with his friends in a technology-crowd environment because he has caught the beginning of a period in which technology spreads rapidly. I often spend my rest, touring times with my family and friends. In particular, activities that I do with my son gives me a lot of energy because their generation is very enjoyable and different.

Can you tell us about your story of being employed by AGT? I met AGT for the first time 11 years ago with an ERP project. It was the period we started to create the ERP culture. My ERP adventure started with business practices management in 2012 and continued until 2016. My new duty in which I would use my knowledge and experience I have acquired so far was the manager of IT governance and PMO.

What are your dreams and goals for 2017? I can say that 2017 is a year of project in and transformation for me. It is of course very exciting because projects that we have imagined especially in Digital Transformation and that we have started their preliminary works focus on different thinking cultures. My goal and source of motivation in 2017 is the realization of our projects to offer good services to people and that our projects become a source for new transformations in AGT.

How do you see the future of AGT? When I look at today from the past, I believe that a large organism that I have been a part of its development will grow and even be an industry pioneer, because I can see the point that labours/ideas of my colleagues have brought us and the point that skills developed and acquired will take us thereafter.

We have celebrated the “International Women’s Day, March 8” recently. As a female manager, what would you like to say about the position of women in business life? First of all, I would like to say that although the number of female employees in AGT increases gradually, we need more female employees in the management positions. I believe that different points of view of women are needed and that we can be stronger together. I am in the opinion that women demonstrate their existence not with properties attributed to them, but their own properties and that women see the fact that different properties make us stronger will actually strength the successful position of women.

IT Governance and ProjectManagement Office Manager

ÜMMÜHAN MURTAZA Cleaning Staff

Could you tell us about yourself briefly? I was born in Haskızılören Village/Antalya. I moved to the city centre when I was married in 1996. I got breast cancer in 2013. I survived after one-year treatment. I have two children and have been working in AGT from 2014. I am employed in the Door and Profile Department and doing cleaning and serving works.

Can you tell us about the story of being employed by AGT? I met AGT thanks to the disability employment project of ISKUR. I came here three times to have interviews with different people.

Later, they phoned me that I was accepted for the position. I was very happy.

What are your dreams and goals for 2017? I survived a very tough disease. So, first I want health and peace with my family. I also pray for AGT to grow bigger. This is my second family.

How do you see the future of AGT? AGT is a very big and appreciable company. I have no doubt that we will grow bigger every year. It makes me proud to be a part of it.

We have celebrated the “International Women’s Day, March 8” recently. As a female employee, what would you like to say about the position of women in business life? It is very important for a woman to stand on her own feet in this life. For this, a woman’s husband is supposed to be of great help in houseworks. For example, me and my husband share the houseworks at home which makes our working life easier. I have not seen in any other workplace the level of value given to women in AGT. In AGT, they remember all of our special days and approach every matter with sensitivity.

Nauruz 1396

We celebrated the new year in our Iran office and of all of our dealers. We wish that may the year 1396 bring them health and welfare.

March - April - May 2017 March - April - May 2017

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1312

INTERVIEW TRAVEL

SEİT AZERİ

Could you tell us about yourself briefly? I was born in 1978 in Iran. I have been living in Istanbul for 34 years. I am married and I have one daughter and one son. I graduated from Anadolu University Foreign Trade Department. I have worked in sales departments in different companies and in different sectors since 1998. I worked as a sales director in Evyap Sabun A.Ş. before my employment in AGT. I started working as Project Sales Manager in AGT in 2010 and later, I was appointed as dealer sales manager. After serving in this position for five years, I was appointed as Marmara/Europe Regional Sales Manager.

Can you tell us about the story of being employed by AGT? AGT’s signboard and warehouse on the road I used on my way home in Istanbul drew my attention. I was taking a strong shine from it each time I passed in front of it. I did a research about the company out of my curiosity. AGT is a company based in Antalya and has a warehouse and showroom in Istanbul. One of the things I have learned in an innovation-driven company was what AGT did stand for. (Technology that Develops Wood) The company, founded in 1984, has noticed the importance of development and technology and has made them the name and brand of the company. That had a big influence on me.

I asked myself the question: Can I work in AGT, and

not long after (after 3 days) I saw their sales executive post in a newspaper. I made my application with a great excitement. The next day, I was invited for interview, and I have joined the AGT Family after the third interview.

What are your dreams and goals for 2017? (You can mention sales targets) We have entered 2017 with great expectations leaving a tough year behind. We want to achieve successes together with my team in a market growing with each passing day with our dynamic structure and brand strength. We will bring our Panel and Powergloss products making a difference in the industry and adding value to furniture to forefront for interior designers, furniture designers and in projects. We, as the Marmara/Europe Region, achieved a growth of 28% in 2016 compared to the previous year. Our goal is to achieve a growth of 37% in 2017 and to create happy and profit-making dealers by keeping satisfaction in forefront while achieving this growth.

How do you see the future of AGT? Shaping the industry of furniture components with its leading and innovative identity, AGT runs from success to success with its modern production technology, vision, brand strength, R&D, P&D works and employee quality. AGT will be a company growing with each passing day by doubling its trend that is always followed in the industry and inspires other industries.

We have had a pleasant interview with Seit Azeri, our Marmara/Europe Sales Manager.

Sales ManagerMarmara/Europe

GOLD-DOMED CAPITAL: KIEV

Kiev where the first traces of life dates back 10 thousand years was founded in the bank of the Dnieper River located in the northern Ukraine. The Independence Square, called Maidan Nezalezhnosti, is the centre of the capital. Kreşçatik Boulevard of 1.5-kilometre-long connecting to the Square is almost always active and moving. The Boulevard where the city’s most prestigious cafés, restaurants and stores line up is cheered up with music, dance and pantomime performances. Churches gleaming with their golden domes are the most remarkable buildings of the Kiev panorama. Podil Hill offering one of the most beautiful views of the city is reached by a century-old funicular. The Andriyivis Uzviz Ramp here is a pleasant route where painting workshops and souvenir sales booths line up. We should add that it is very easy to tour the city with the developed extensive subway network.

HERO CITY: ODESSA

Odessa, referred to as the Pearl of the Black Sea, is a historic port city. Awarded with the title of hero city In 1945, Odessa is proud of it. The first thing that comes to mind when you speak of Odessa is perhaps its famous ladders. The ladders which was made a subject to a movie titled ‘’Potemkin Battleship’’ reach out the harbour. The Duc de Richelieu Monument, built in Roman style, is rising on top of the ladders built in the mid-1800s. The city which has a mild climate compared to the rest of the country is very popular in the summer for its long and beautiful beaches. The city was renovated entirely when it was controlled by the Russians in the 18th century. It is not surprising that Pushkin, the famous Russian writer, said about Odessa that “you can smell Europe there”. The city is reminiscent of Paris with its boulevards shaded by trees on both sides and classical and art nouveau structures.

UKRAYNA

THREE CITIES WITH INTERESTING MUSEUMS, RICH MARKETS AND ARCHITECTURAL WONDERS FROM UKRAINE CONNECTING THE EASTERN EUROPE TO THE BLACK SEA

LION OF UKRAINE: LVIV

Did you know that the Old Town in Lviv, situated in the west of Ukraine, is in the World Heritage List of UNESCO? Celebrating its 755th year, Lviv means lion in Ukrainian language. The city, one of the leading education cities of the Eastern Europe, is suitable for sightseeing in any season with its unique architectural texture and museums up to 50. The Market Square, called Rynok, in the Old Town is the city’s heart. The 65-meter magnificent clock tower is situated here. The surrounding area of the square is like an open air museum. The palaces, mansions and historic churches herein offer a variety ranging from baroque to renaissance.

The Historical Museum in Lviv serving in two historic buildings is just within walking distance. There are many cafés nearby. All are full to overflowing with young people. If you wish, you can take a coach tour on the wide boulevards remaining from the Habsburg Dynasty.

March - April - May 2017 March - April - May 2017

ONE COUNTRY, THREE CITIES:

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ANOTHER FIRST FROM THE INDUSTRY-LEADER AGT:

Continuing its way with its global brand vision, AGT, the leading brand of furniture components, has initiated its digital transformation project in order to produce more effective solutions for customer demands and needs. Creating a road map for all departments from production to finance, from supply chain to marketing, the goal of AGT is to increase operational efficiency.

AGT that has started off with the vision of becoming a global brand that shapes wood with passion and technology and adds value to life has launched its digital transformation

process.

Projects teams have been created within the scope of the transformation for which alternative implementation proposals are determined for all departments from production to finance, from supply chain to sales-marketing. Business models will be re-designed in order to ensure that organizations evolve and respond to developments and stay up to date.

AGT has focused on sustainable growth, operational efficiency and institutionalization strategies under the new digitization process. The Company aims to create an efficient and ideal labour force with its high value-added, innovative products and services by increasing its brand perception and awareness in domestic and overseas markets based on a sustainable growth strategy and to strengthen its solid and strong capital infrastructure. Adopted the culture of continuous improvement with its operational efficiency strategy, AGT aims to be a company that improves employee satisfaction and company loyalty and has responsibility towards the environment and society by becoming a sustainable company at international norms.

The Company that opened the industry’s first R & D Centre last year focuses on project infrastructure based on technology, material and product development. It is planned to produce smart products with smart production lines under the digital transformation in production. The process will be completed with improvements that will take place step by step following enabling of the corporate competencies and development of the existing operations.

Şirzat Subaşı, the CEO of AGT, states the importance we, as the Company, attach to digitalization with the following these words:

“Our digitalization process will first begin in the sales and marketing departments and then, continue to be implemented effectively in all our departments. With this project, we aim to achieve a sustainable growth that is in accordance with our future strategies in line with our existing vision and mission by focusing on digitalization in products, processes and production.”

14

INTERVIEW

1 First of all, could you please tell us about yourself and your company?

The Company, Foks, is a 28-year old company. It was founded in 1991 in Kharkov City. We did not have much product varieties when we first started the business. We imported flooring only from Europe. We grew over time in parallel with our suppliers and today, we have reached the level of being able to work with AGT.

2Could you briefly tell us about your story of meeting with AGT?

We already saw AGT products several times in the market. When the AGT sales team contacted us, we agreed to meet with AGT without much thought. The AGT Sales Manager attended the meeting with their marketing materials. We found the marketing materials very creative, and we decided to work with AGT when the warmth of your staff and the Company’s budget allocated for marketing combined with product quality.

3Can you evaluate the year 2016 in terms of your company and industry? What are your

expectations for 2017?

As you know, the years 2015 and 2016 were not very bright years for Ukraine. Our trade volume across Ukraine decreased largely compared to the previous years due to the to war with Russia and political events. We worked very hard to revive it in 2016. An environment of confidence began to emerge from the third quarter of 2016 and the trade volume has begun to return to its old days with the rapid entry of European and Turkish companies to the market. Our expectation for 2017 is a minimum of 20% growth. Even sales volumes in January are indicator of this.

4Can you share your views and expectations about AGT?

As I mentioned before, AGT is such a company that has developed itself highly and emphasis on quality in terms of marketing materials. Our perception over the years has always been focusing on quality. You can find prices you want any time, but you cannot find quality at the level you desire every time. We, therefore, have always endeavoured to work with companies that hold the perception of quality at the centre of business. For this reason, we are extremely delighted to work with AGT. However, it will be very good for flooring dealers like us if AGT increases its colour options a little bit more for flooring products. Such an increase will move our existing volume with AGT to a higher level.

WE HAD A PLEASANT INTERVIEW WITH FOKS, OUR DEALER IN UKRAINE

We spoke with Foks, our Flooring Dealer in Ukraine, about the regional market and their future goals.

15

March - April - May 2017 March - April - May 2017

DIGITAL TRANSFORMATION

Page 10: WE ARE RISING WITH YOU 12. SAYI... · 2017. 4. 27. · Kılıçkaya, Deputy Director General of Export, the Ministry of Economy, and Ruhi Deniz, Hannover Commercial Attaché, also

AGT MOVES THE SPRING TO YOUR HOME WITH ITS NEW “CONCEPT FLOORING SERIES”!

Offering special wooden solutions for living areas, AGT attracts attention with its new “Flooring Concept Series”. The series designed inspired by the beauty of nature and texture of trees will create a spring atmosphere in your home.

AGT is expanding its parquet collection with the new Concept Flooring Series. The series that is produced by printing verbatim photographs of natural trees on special papers using high technology methods makes a strong impression with its pattern designs. The 10mm Concept Series, produced in AC4 class, consist of fibreboards resistant to high density and moisture. The Series offers user-friendly features like 15 year-warrant, surface durability, high spalling resistance.

The Concept Flooring Series named as Loreto, Scala, Moderna, Casella, Dorino and Centro inspired by subway stations of Milan is resistant to abrasion, scratching and heat thanks to its aluminium oxide particles it contains. Floorings with high dirt and stain strength help you to create a hygienic living space because they are easy to clean.

March - April - May 2017

Page 11: WE ARE RISING WITH YOU 12. SAYI... · 2017. 4. 27. · Kılıçkaya, Deputy Director General of Export, the Ministry of Economy, and Ruhi Deniz, Hannover Commercial Attaché, also

Choice of Architect Selim Yuhay

Who is Architect Selim Yuhay?Selim Yuhay was born on

23 May 1972. He graduated from

Y�ld�z Teknik University Faculty of

Architecture, Architecture Department, in

1994. After graduating from the

Architecture Faculty, Selim Yuhay

established a company with four partners,

named as Elit Architecture.

After two successful years in

Elit Architecture, he established a family

company named as Yuhay Architecture.

Nowadays, he is presenting a show

sponsored by AGT, named as ‘Güle Güle

Oturun’ on TV8, which is one of the most

popular TV channel.

REASONS FOR CHOOSING AGT POWER GLOSS?

%25 higher scratch resistance by comparison to equivalent products

Flawless surface appearance

%15 higher screw withdrawal by comparison to equivalent products

Proper surface texture for Freze cutting

Higher abrasion strength

Color alternatives, which allow to unique designs, and combinations

Human health friendly UV varnish

Environment � friendly (Solvent Free)