LIBYTESBringing you the latest. . . one byte at a time

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Greetings to all our readers! We are proud to present the second issue of LIBYTES. Thanks to all our news contributors whose inputs are essential to this e-newsletter‘s success. We

were overwhelmed with the fl ood of congratulatory messages from our esteemed readers and stakeholders who enjoyed our maiden edition last month.

In this month’s edition we continue to share more news of events shaping up on campus and exciting announcements of programmes in the pipeline. Members of the Jesuit family all over the world celebrated the Feast of St. Ignatius of Loyola – the Founder of the Society of Jesus, on 31st July. Every LIBAite also took part in the celebrations making it a joyous and memorable day.

Friendship day was also celebrated on 5th August. Students of the Espire and 360 Degree clubs conducted the ‘Break Free’ Carnival event on the LIBA campus with great fanfare. Food stalls fi lled with delicious dishes drew crowds of student and faculty patrons who enjoyed the various tasty treats spread out before them.

Our BMI and Student Clubs sections feature activities that have taken place since the last newsletter. We also feature new events in the Departments section and a new Alumni CSR section has been included to feature the CSR activities that are being organized by LIBA Alumni Association. It is our constant endeavour to make available to our readers, news and information that is current, interesting and that adds value. If you have any queries insights/suggestions regarding the kind of information you may like to receive from us via this medium, please contact the editorial team. We count on your active support and involvement in all that we do.

Wish you our esteemed reader and stakeholder the very best.

Fr. Maria Wenisch, SJ Dean - Administration Producer of LIBYTES

Fr. P. Christie, SJ Director Patron of LIBYTES

Ms. Christine A. FernandoExecutive Assistant to Director

Collator of Content LIBYTES

Ms. Rochelle SimonConsultant – Alumni & Public Relations

Editor LIBYTES

Ms. K. UdayaSecretary to Chairperson, CKP CentreLayout and Content Designer LIBYTES

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The traditional ways of welcoming juniors has changed. Instead of bonding at college and canteen over samosas and songs, seniors have found exciting ways to bond with the Freshers.

Hipp ie , a countercu l tu re youth movement, characterized the theme of the fresher’s party to welcome the new students of 2018 batch. Organized by the 360 degrees club of LIBA the event saw students turning up in large numbers with boys and girls dressed up as hippies. The Freshers party at LIBA has become one of the most enjoyable events for both seniors and freshers.

The Fresher’s Party hosted at LIBA was a Dynamic Affair

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Break Free, the much awaited two-day event conducted by the entrepreneurship club 'ESPIRE' and the student affairs committee '360 degree', lived up to expectations as it enthralled the participants and organizers alike. It was a wonderful opportunity for the students venturing into entrepreneurship. Academic and non-academic clubs, as well as other student groups, joined the event as they put up stalls with delicious food and exciting games. While the visitors had their plates full of food and fun, it was an intense learning curve for the students who ran the stalls.

We caught up with some of the stall owners to learn more about their experiences. "I have learned a lot about the pricing and the quality customers expect", "managing the inventory and delegating the work were two of my biggest challenges", were some of the opinions expressed by the students. Apart from the students of LIBA, visitors from Loyola College also lauded the efforts of the hosts for showcasing food and culture of various states.

Break Free

July 1, 2017 witnessed a landmark moment in the economic history of India with the GST or Goods and Services Tax finally being implemented. Over the next 365 days, GST witnessed its fair share of critics, naysayers, and followers and as the curtains came down on its first-year anniversary, the debate has not yet ceased on the effectiveness and issues with the implementation

BMI Session on First Anniversary of GST ImplementationMs. Preethi Kandasami Fredrick,Chartered Accountant and Executive Partner of Kandasami & Associates

The Beyond Management Initiative session held on 18th July 2018 at LIBA was organised in association with Business Standard. The session hosted Mr. Mahesh Anand, President of the Decorative Paint Division at Nippon Paint

Evolution of the Paint IndustryMr. S. Mahesh Anand,

President – Decoratives, Nippon Paint India Ltd

of this tax. To get a better grasp on the whole idea behind this tax, the Loyola Institute of Business Administration (LIBA), Chennai welcomed Ms. Preethi Kandasami Fredrick, CA and Executive Partner of Kandasami & Associates to share her views at the Beyond Management Initiative (BMI) session on July 11, 2018.

India Private Limited. Mr. Mahesh has over 18 years of experience in Channel Sales Management of Paints. He is also the President of the Indian Paint Manufacturers Association.

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Dr. Easwar S Iyer, Professor of Marketing at Isenberg school of Business, Massachusetts, graced the audience of LIBA with his presence at the Beyond Management Initiatives session held on 25th July 2018. Dr. Easwar, an alumnus of Loyola College, Chennai, spoke about Behavioural Theories. He spoke about great behavioural economists

Behavioral Theories: History and Research EvidenceDr. Easwar S. Iyer,Professor of Marketing, Isenberg School of Management, University of Massachusetts

The Beyond Management Initiative session held on 1st August, 2018 at LIBA, invited Mr Sathyanarayanan Ganesh, Zonal Head (Branch & Business Banking), RBL Bank Ltd, South & Goa, to address the privileged students. He commenced his speech by naming the young energetic

Changing Banking Landscape – Digital DisruptionMr. Sathyanarayanan Ganesh,Head - South & Goa, RBL Bank Limited

and experts like Daniel Kahneman, Richard Thaler and Robert Schiller and their contributions to behavioral studies. This was an interesting session as it helped the students understand the applications of the subject in various management branches like Marketing, Finance and Managerial Economics.

crowd in front of him as the “Future Disruptors” of the modern world. He shared his experience on how Data Analytics and Artificial Intelligence helps in finding the customer requirements.

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LIBA strives to inculcate a computational mind-set among management graduates early on in the PGDM programme. In this direction 124 students from the 1st year received an orientation on the usage of CMIE and ProQuest databases for live projects, classroom discussions and research. The orientation for ProQuest was given by Mr. Vikram Sudhakar, Manager, ProQuest on 4th July 2018 and the orientation for CMIE was given by Mr. Bhagyesh Kataria, Business Development Manager, CMIE on 19th and 20th July 2018.

Fostering 21st Century Skills

The second year PGDM students at LIBA were privileged to attend a guest lecture conducted by Mr. Charles Li, the Consul General of the Taipei Economic and Cultural Center, Chennai, on 25th July 2018. He spoke about the deep cultural and business relations spanning several generations between India and Taiwan and the opportunities for strengthening the Indian and Taiwanese relationship.

Cultural and Business Relations betweenIndia and Taiwan

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On 21 July 2018 students at LIBA enjoyed a very interesting session on ‘Organizational Change & Development in Industry’. Prof. Agna Fernandez organized the session with Ms. Rini Krishnan - Asst. Vice President and Regional Head - HDFC Bank, Chennai. The session laid emphasis on the change management model and its impact on human resource and organization. The students with HR specialization actively participated and acknowledged the importance of understanding organizational changes and it’s outcomes.

Organizational Change and Development in Industry

On 27 July 2018, the Marketing students of the second year PGDM course, attended a guest speaker session conducted by Mr. Shivkumar on Brand management. Mr. Shivkumar, who has more than 30 years’ experience in the luxury segment across various brands, spoke about Brand management and his experiences at Swarovski. It was an interactive session, where students questioned him on his work. His insights on branding and comparisons of premium and normal brands was interesting. Mr. Suresh, professor of Product and Brand management also added his thoughts on this topic.

Brand Management

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C.K. Prahalad Centre for Emerging India

PAPER PRESENTATION: • A paper titled, “A Study of Jesuit Higher Educational

Institutions in India to Find Evidences for Relevance of Ignatian Pedagogy for Innovation, Sustainability and Well Being” authored by Prof. A. Xavier Raj and Fr. Maria Wenisch, SJ, was presented at the 24th IAJBS World Forum and the 2018 CJBE Annual Meeting held between 22-25 July 2018 in Seattle, WA, USA.

SOCIETY OUTREACH ACTIVITIES:• Jesuit Migrants Ministry (External) in association

with C.K. Prahalad Centre for Emerging India, LIBA conducted a one-day Entrepreneurship Awareness program in Thiruvannamalai District for the returned overseas labourers and migrants from other states. Senior offi cials from District Industries centre, Thiruvannamalai presided over the program. Dr. A. Siluvairaja addressed the 30 participants on the importance of skill, attitude, information, networking, timelines and quality for successful entrepreneurship.

OTHERS:• Prof. Xavier Raj was invited for the Dinner Reception

in honour of Sam Gyimah, MP, UK’s Minister of State for Universities, Science, Research and Innovation at ‘Cottingley’, Chennai on 27th July 2018. The discussion centred on eco-system for innovation, startups and collaboration.

• Prof. A. Xavier Raj, the Vice-Chairperson of the South Chapter, conducted the BYST South Chapter Meeting at CII Conference Hall, Guindy, on 20th July 2018. About 20 Entrepreneurs cum Mentors participated in the meeting.

• The Nelsonin Research team had soft-launched its 2.O version of REAL Social Networking mobile-app ‘ADDIEE’ in Google Play Store on 18 July 2018 at LIBA Auditorium. ADDIEE 2.O has come up with AuRieK - Real AR, Scribble, InOut, Floats, BroadCasting. The download link is available at Google Play Store: https://play.google.com/store/apps/details?id=com.addiee. Nelsonin Research, a startup in the Pre-incubation stage, is being supported by LIBA Social Business Incubator.

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Informatics Centre conducted the tally training programme for the Madurai Province Treasurers on 21st, 22nd, and 23rd July 2018. The training program was organized with an aim to learn accounting concepts, methods, procedures, Tally ERP accounting module and Spread modelling in MS-Excel.

LIBA InformaticsCentre -

TreasurersTraining Program

LIBA MDC has tied up with Virginia Polytechnic Institute and State University, USA to launch a one year program in Business Analytics. On the 21st of July an Open House was conducted at the LIBA campus. A delegation from Virginia Tech USA, led by Dr. Tarun Sen, Managing Director, Post Graduate Program in Business Analytics, Professor Emeritus, Accounting & Information Systems, Virginia Tech COO Entigence Corporation, Vienna, Virginia met with the LIBA team led by Fr. Christie, Director, LIBA.

Dr. Tarun Sen also addressed a group of prospective students about the upcoming programme.

Launching of programin Business Analytics

LIBA Alumnus Ms. Akanksha Jaiswal

(LIBA F09 batch) received the Sri

RN Rajendran Memorial Prize for Best

Thesis in the area of HR/OB at the Indian

Institute of Technology, IIT-Madras.

Her thesis was entitled “Workforce

Diversity and Employee Well-Being: Role

of perceived inclusion, organizational

politics and nature of work”.

I IT Madras Director Dr. Bhaskar

Ramamurthi presented the award to

her on 19th July 2018.

“The best thing about memories is making them”

LIBA Alumni Association

Cherishing Memories, Creating Opportunities, Changing Lives

The Alumni team takes this opportunity to announce the change of date for the inauguration of the new chapter

at Delhi. The date has been now fixed for 7th October 2018. The team is also working actively to coordinate the 10th, 15th, 25th and 35th year meets in September. Apart from this the Alumni Association is working on the Alumni CSR initiatives for the year.

Distinguished Alumni

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The two Alumni CSR projects

that need fundraising are the

Loyola School, Kuppayanallur

and the Loyola Shelter Home,

Koyembedu. A lumni are

encouraged to contribute

generously to these initiatives.

CSR initiatives2018

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LIBA CONVOCATION –

2018 will be held on 23

September 2018 (SUNDAY)

at 5.30 pm at the OAT. We

are indeed privileged to have with us

Mr. R. Ramaraj, Senior Advisor, Elevar

Equity as our Chief Guest for Convocation

2018. He is a serial entrepreneur who

has been involved in ventures in IT,

cellular and Internet. Until recently,

he was the Senior Advisor at Sequoia

Capital. Mr. Ramaraj holds a B.Tech in

Chemical Engineering from the University

of Madras, an M.B.A. from the Indian

Institute of Management, Calcutta and

has a PhD in entrepreneurship from SRM

University.

CONCLAVE

Jointly organised by Sewagram Collective,C.K.Prahalad Centre for Emerging India @ LIBA,

and Loyola Institute of Social Science Training and Research (LISSTAR)

Idea of India - Gandhi 150

DATE : 18TH & 19TH AUGUST 2018VENUE : LIBA AUDITORIUMTIME : 9.00 AM - 5.00 PM

INSIGHT 2018 - INSIGHT, the annual

management symposium of LIBA is slated

to be held on 5 October 2018. The theme

for the symposium is ‘Industry 4.0: It’s

impact on business’ - a topic of great

contemporary interest. Leaders from the

industry will share their perspectives and

plans for the transformation triggered by

‘Industry 4.0’.

INTERNSHIP - The Summer Internship

selection process is scheduled from 8th

to 13th October 2018.

CONTACT: Loyola Institute of Business Administration (LIBA) Loyola Campus, Nungambakkam, Chennai - 600 034 Phone: 044-28177211 / 28177174

Send your feedback to: liba.newsletter@liba.edu

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