we are playful
TRANSCRIPT
![Page 1: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/1.jpg)
PlayfulLabs
Hi, we are Playful.@yanivcorem | Chief Ninja @PlayfulLabsCo
![Page 2: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/2.jpg)
PlayfulLabs
![Page 3: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/3.jpg)
PlayfulLabsHi, I’m
Yaniv
![Page 4: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/4.jpg)
PlayfulLabs
What is Gamification?
![Page 6: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/6.jpg)
PlayfulLabs
Gameful Design(aka Gamification)
[WHAT] The skillful weaving of game thinking & game elements [WHERE] into real world applications [WHY] to change behavior and achieve results.
![Page 7: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/7.jpg)
PlayfulLabs
Quickfire ChallengeClean up your inbox
![Page 8: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/8.jpg)
PlayfulLabs
![Page 9: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/9.jpg)
PlayfulLabs
![Page 10: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/10.jpg)
PlayfulLabs
Motivation 1.0 / Dan Pink
![Page 11: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/11.jpg)
PlayfulLabs
Motivation 2.0 / Dan Pink
![Page 12: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/12.jpg)
PlayfulLabs
Motivation 3.0 / Dan Pink
![Page 13: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/13.jpg)
PlayfulLabs
Self Determination TheoryRichard Ryan + Edward Deci
•Autonomy•Mastery (Competence)•Meaning (Relatedness)
•Safe•Fun
![Page 14: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/14.jpg)
PlayfulLabs
![Page 15: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/15.jpg)
PlayfulLabs
![Page 16: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/16.jpg)
PlayfulLabs
Playful LabsDesign, Technology, and People at Play
![Page 17: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/17.jpg)
PlayfulLabs
The Opposite of Play is not Work, it is Depression.
Brian Sutton-Smith
![Page 18: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/18.jpg)
PlayfulLabs
Playful LabsWe are on a mission to explore the limits of human playfulness.We seek to craft engaging solutions by bringing design, technology, and people into play.
![Page 19: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/19.jpg)
PlayfulLabs
How we play
Research Definition
Ideation Prototyping
Testing
![Page 20: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/20.jpg)
PlayfulLabs
We really make sushi
![Page 21: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/21.jpg)
PlayfulLabs
Gameful Design ProcessBusiness Domain
KPIsAudience
InfrastructurePain Points
BPM
Game DomainMechanicsDynamics
FlowJourneyTheme
?
![Page 22: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/22.jpg)
PlayfulLabs
GuessIBM Research (Haifa)
![Page 23: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/23.jpg)
PlayfulLabs
GuessIBM Research (Haifa)
![Page 24: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/24.jpg)
PlayfulLabs
Games for CrowdsIBM Research (Haifa)
![Page 25: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/25.jpg)
PlayfulLabs
Games for CrowdsIBM Research (Haifa)
![Page 26: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/26.jpg)
PlayfulLabs
Games for CrowdsIBM Research (Haifa)
![Page 27: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/27.jpg)
PlayfulLabs
Games for CrowdsIBM Research (Haifa)
![Page 28: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/28.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 29: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/29.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 30: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/30.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 31: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/31.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 32: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/32.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 33: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/33.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 34: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/34.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 35: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/35.jpg)
PlayfulLabs
Design for AdherencePfizer + Bezalel Academy of Arts and Design
![Page 36: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/36.jpg)
PlayfulLabs
![Page 37: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/37.jpg)
PlayfulLabs
![Page 38: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/38.jpg)
PlayfulLabs
![Page 39: We are playful](https://reader036.vdocuments.mx/reader036/viewer/2022081505/589c9eec1a28abf4148b5707/html5/thumbnails/39.jpg)
PlayfulLabs
Startups