we are media - "video storytelling for nonprofits"

Video Storytelling

and Strategy

Michael Hoffman

WeAreMedia Webinar: September 23, 2009

Video Storytellingand Strategy

Michael HoffmanCEO, See3 Communications

www.see3.net // @Michael_Hoffman



• How to Approach Video• Making a Plan• Types of Video Storytelling• Takeaways• Discussion

Today’s Plan


The Day OurWorld Changed


Your Website IsYour Channel


Viral to who?


Plan BeforeMaking Your Video


• Current video assets• People• Events• Fundraising opportunities• Organizational goals

Think Strategically


1. What are our goals?2. Who are we trying to reach?3. What message do we want to send?4. How will we reach our audience?5. What action do we want them to take?6. How will we measure success?

Key Planning Questions


1. Who is your audience?2. Who represents your work?3. What makes you different?4. What resources do you have?5. What is your “ask”?6. How will you use the video?

Finding Your Story


DIY/Vlog: Why Tuesday


Streaming: Case Found.


“Dia-Vlog”


Documentary: AJWS


PSA: Chicago Women’sFoundation


Dramatic: ConnecticutEducation Association


Man-on-the-Street:Amnesty International


Animation: NARAL


So Many Ways to Show Video


1. It’s the biggest2. Functions as a social network3. Increased capabilities - HD, annotations, widescreen, open API4. Familiarity and ease of use5. Nonprofit program

Benefits of


1. Video CMS - control and ease of use2. Dynamic video content3. Customized user experience4. Better search functionalities5. Rate and discuss within the community6. SEO

Benefits of Your Own Video Solution


4 ThingsYou Can DoRight Now


www.FlipVideoSpotlight.com


www.YouTube.com/Nonprofits


www.TubeMogul.com


Build a Media Library


www.see3.net/guide

Michael [email protected]

773-784-7333

More questions?

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