we are media presentation for aids.gov team
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Highlights from the We Are Media Workshop (http://www.wearemedia.org/) for an internal AIDS.gov team meeting.TRANSCRIPT
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Highlights for the AIDS.gov TeamFebruary 23, 2009
Social Media and Nonprofits: Two-Day Intensive Workshop
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Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
• Workshop overview • Training tools • Take away messages• Next steps• Questions
Today’s Agenda
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Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
Overview
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Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
Working in a networked way to identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to use social media effectively.
Funded by the Surdna Foundation
What is WeAreMedia?
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Our Wiki – Home Base http://www.wearemedia.org
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Beth KanterHolly RossNina SimonRachel WeidingerBritt BravoDavid CohnJohn KenyonJD Lasica
Workshop Leaders
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Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
Learning Goals
•Learn to integrate social media into web communications plan
•Learn to design, implement, and evaluate social media projects
•Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches
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Agenda
• Day 1: Strategy
• Day 2: Tactics & Tools
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Training Tools
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Stand Up If …http://www.flickr.com/photos/aaronjacobs/107732128/
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Share Pairhttp://www.flickr.com/photos/ginable/325235488/
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Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
Share Pair & Tweet on Paper
1.How can social media benefit your organization?
2.Write it down as “Tweet” – 1 brief sentence
3.Laser out share and retweet
Your Tweet:
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Wordle (http://www.wordle.net/)How can social media benefit your organization?
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Spectrograph
Where are you on the readiness scale to implement a new media plan?
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Social Media Simulation Game
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Creating Your Organization's Social Media Strategy Map
Goal: To introduce planning questions that a nonprofitorganization needs to ask before getting started with a social media plan and examples of how other nonprofits have approach this task
• Objectives • Target Audience • Integration • Culture Change • Capacity • Tools and Tactics • Measurement • Experiment
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When I get back to my organization, my first new media action step will be….
Group Sentence
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Training Tools Recap
•Stand Up•Share Pair (and Tweet version)•Spectrograph•Social Media Simulation•Strategy Map•Sentence
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Take Away Messages
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Social is not slowing down ….
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Not everyone is a social media user
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Market ResearchConcept TestingIssues AwarenessImprove ReputationImprove Customer/Client ServiceContent GenerationProgram Ideas Increased Relevant Visitor TrafficIncreased Page RankingsViral spreading of petitions or actionsFundraising – reach new donorsRecruit volunteers/clients
Benefits of Social Media
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What are the
limitations?
http://www.flickr.com/photos/ben_pollard/2342924889
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http://www.chrisbrogan.com/social-media-is-not-a-life-raft/
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NTEN’s WebCommunications Strategy
•1/3 web presence•1/3 one-way (email)•1/3 social media aspects
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ROI• Return on Insight (David Armano)
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Summarizing Take Away Messages
1. New media is growing, but not everyone is using it--always need to assess appropriateness for your target audience
2. Social Media is only one component of an web communications strategy (Nten’s 1/3 strategy)
3. Establish credibility and trust through a stepped approach(Obama’s crawl, walk run approach, Listen, participate, share story, generate buzz, community building and social networking)
4. Transparency and reciprocity are key (Air Force blog comment policy)
5. ROI = Return on Insight (listen, learn, adapt)
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Next Steps
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What’s next in new media?
The “Semantic” web:
“Watch what I want and give me more of it!”
Holly Ross, ED of NTEN
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Homework
• The Cluetrain Manifesto: The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger
• Here Comes Everybody: The Power of Organizing Without Organizations: Clay Shirkey
• Flipping the Funnel: Seth Godin, “ –there’s a free non-profit version—Beth thinks it should be required!
• Groundswell: Charlene Li and Josh Bernoff Smart Chart: www.smartchart.org/ --great new
media assessment tool -- free for nonprofits• Strategy Map Handout: Remix as a handout for
public health colleagues?
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Questions
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Welcome to the Social World