we are living in the information age - kosta 2014_140225... · 2015-06-01 · oracle big data...

We Are Living in the Information Age

Saint Kim,

Senior Director, Enterprise Architect

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 12 2

In digital era, What does ‘Watching TV’

even mean?

Source: The Wall Street Journal (2013/10/08)


IT Market Values Shifting to the 3rd Platform

15%성장하여 2014년 IT지출의 29%를 차지

제3플랫폼성장의 4~50%는 기존플랫폼의 비용

경쟁우위는 제3 플랫폼에서 생길 것

벤더 또한 제3 플랫폼으로 이동


IDC – 2014, 빅데이터 가치의 변화

• 빅데이터 지출 30% 증가

• 분석툴, 분석앱중심으로 성장축 이동

• 데이터에 최적화된 클라우드 플랫폼

• 킬러앱의 80%는 데이터 중심

• 빅데이터 분석 서비스의 폭발적 성장, 지출 21% 증가

• 부가가치 컨텐츠 공급자와 데이터 브로커의 확산

• 솔루션 에코시스템중 가장 빠른 성장을 보이는 영역


Operationalizing the Buzz: Big Data 2013 http://www.9sight.com/BigData_2013_Survey.pdf


http://www.9sight.com/BigData_2013_Survey.pdf

Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11

MEDIA/ ENTERTAINMENT

Viewers / advertising effectiveness

Cross Sell

COMMUNICATIONS

Location-based advertising

EDUCATION & RESEARCH

Experiment sensor analysis

Retail / CPG

Sentiment analysis

Hot products

Optimized Marketing

HEALTH CARE

Patient sensors, monitoring, EHRs

Quality of care

LIFE SCIENCES

Clinical trials

Genomics

HIGH TECHNOLOGY / INDUSTRIAL MFG.

Mfg quality

Warranty analysis

OIL & GAS

Drilling exploration sensor analysis

FINANCIAL SERVICES

Risk & portfolio analysis

New products

AUTOMOTIVE

Auto sensors reporting location, problems

Games

Adjust to player behavior

In-Game Ads

LAW ENFORCEMENT & DEFENSE

Threat analysis - social media monitoring, photo analysis

TRAVEL & TRANSPORTATION

Sensor analysis for optimal traffic flows

Customer sentiment

UTILITIES

Smart Meter analysis for network capacity,

Source of Data Expansion

ON-LINE SERVICES / SOCIAL MEDIA

People & career matching

Web-site

optimization


EDUCATION & RESEARCH

Experiment sensor analysis

Retail / CPG

Sentiment analysis

Hot products

Optimized Marketing

HEALTH CARE

Patient sensors, monitoring, EHRs

Quality of care

LIFE SCIENCES

Clinical trials

Genomics

OIL & GAS

Drilling exploration sensor analysis

Games

Adjust to player behavior

In-Game Ads

LAW ENFORCEMENT & DEFENSE

Threat analysis - social media monitoring, photo analysis

UTILITIES

Smart Meter analysis for network capacity,

Source of Data Expansion

ON-LINE SERVICES / SOCIAL MEDIA

People & career matching

Web-site

optimization

Finding and Monetizing

Unknown Relationships

Analyze Bigger, More

Diverse Data Sets

Data Driven

Business Decisions

MEDIA/ ENTERTAINMENT

Viewers / advertising effectiveness

Cross Sell

COMMUNICATIONS

Location-based advertising

HIGH TECHNOLOGY / INDUSTRIAL MFG.

Mfg quality

Warranty analysis

FINANCIAL SERVICES

Risk & portfolio analysis

New products

AUTOMOTIVE

Auto sensors reporting location, problems

TRAVEL & TRANSPORTATION

Sensor analysis for optimal traffic flows

Customer sentiment


Capturing Data Expansion Enrich Data Warehouse with Data Reservoir

Marts Data Warehouse

Σ Σ

Business

Intelligence

• Online

• Scalable

• Flexible

• Cost

Effective

Hadoop


Capturing Data Expansion Instant Responses to Streaming Data

Data Warehouse Business

Intelligence

• Online

• Scalable

• Flexible

• Cost

Effective

Hadoop

Event Decisions

NoSQL


Oracle Big Data Solution

Oracle BI Foundation Suite

Oracle Real-Time Decisions

Endeca Information Discovery

Business Analytics

Oracle

Advanced

Analytics

Oracle

Database

Oracle

Spatial

& Graph

Big Data Platform

Oracle Big Data Connectors

Oracle Data Integrator

Fast Data

Oracle Event Processing

Apache Flume

Oracle GoldenGate

Oracle

NoSQL

Database

Cloudera

Hadoop

Oracle R

Distribution


Big Data Connectors and Data Integrator

Big Data Appliance +

Hadoop

Exadata +

Oracle Database

15TB / hour

10x Faster


Analyze All Your Data In-Place


Hadoop

Exadata +

Oracle Database

Advanced

Analytics


Expose All Data to End Users


Hadoop

Exadata +

Oracle Database

Endeca

OBI EE


Oracle CX Solutions

Complete portfolio of

Best-of-Breed Solutions

Open and standards based

for Extension and Integration

Deployment Options as

Modular or as a Suite APPS

Mobile

Social

In Store Contact Center

Field Service

Direct Sales

Channel Sales Web

Oracle

Marketing

Cloud

Oracle

Commerce

Cloud

Oracle

Sales

Cloud

Oracle

Service

Clout

Foundational Tools

Oracle Cloud

Infrastructure and Platform

Services

Oracle MDM, BI and

Decisioning Tools

Oracle Integration and

BPM/SOA Tools

Oracle

Social

Cloud

Oracle Mobile, Portal and

Content Tools


Best Practice | Hewlett-Packard

Marketing을 통한 Lead Generation 400% 향상

Lead를 통한 Revenue 창출 33% 증가


Best Practice | BEST BUY

개인화된 Web Commerce 경험 제공

자동화된 Up/Cross Sell 제안

Click-to-Call/Chat을 통한 실시간 응대


Best Practice | McDonald’s

Zip Code를 통해 인근 지역 검색

지역별 특화된 페이지

통합된 Single Corporate 페이지 운영


Best Practice | PEPSICO

PEPSICO 22개 브랜드의 경쟁사 대비 선호도 분석

온/오프라인 마케팅에 대한 실시간 반응 분석


Global No1 자동차 제조회사

• 품질관련 구조화된 데이터(Structured Data)와 비구조화된 데이터(Unstructured data)를 동시에 조회하기 위한 검색 및 상세 필터 기능 필요

• 품질담당 엔지니어가 기업내 흩어져 있는 차량정보, 고객응대 콜센터 정보, 보증 및 클레임 정보, 서비스센터 정보 등의 데이터를 입력단위 레벨까지 조회, 분석

• 의도치 않은 가속 문제의 근본원인을 빠르게 찾을 필요성 대두

• 전통적 애플리케이션 구축방법으로는 기간과 비용을 감당하기 어려운 상황

주요 과제

• Global No1 자동자 제조회사

• 대규모 리콜사태 이후, 재발 방지를 위한 새로운 품질 분석 시스템 필요

• Oracle Endeca

• 품질 비용 감축 및 리콜 주기 단축

- 약 800,000시간 절약

- Time-to-Market 80% 단축

• 품질 관련된 분석 체계 개선 (100개 이상의 분석차원 및 5,000만 건의 관련 정보 제공)

• 다양한 시스템에서 발생한 정보의 요약정보에서 상세레벨까지 접근 및 활용 (Combine data from 20 sources , both structured (vehicle warehouse data, QA data, etc) and unstructured (internal warranty claims, externally filed complaints, etc)

도입 효과

we are living in the information age - kosta 2014_140225... · 2015-06-01 · oracle big data...

Documents