We are entering the Cloud Data Management Era

Jason Buffington @JBuffVice President, Solution StrategiesVeeam Software

Do you have a “Reality Gap” ?

How fast do you need those applications to be recovered?

VS.

How fast can you actually recover applications?

26% 47% 19% 7%

Strongly agree Agree Disagree Strongly disagree

27% 42% 22% 7%

How much data can you afford to lose?

VS.

How frequently do you protect your data?

Source: Vanson Bourne, February 2019N=1575 ITDM’s in organizations > 1000 employees

73% have a gap in the assured availability of their applications

69% have a gap in the adequate protection of their data

How much data can you lose?

Source: Vanson Bourne, February 2019N=1575 ITDM’s in organizations > 1000 employees

39%

15%17%

10%

7%4%

6%

0%

26%

11%

17%

13%11%

9%

12%

1%

Up to every 15minutes

Every 16 minutesto less than 1 hour

Every 1 hour to lessthan 2 hours

Every 2 hours toless than 4 hours

Every 4 hours toless than 6 hours

Every 6 hours toless than 12 hours

Every 12 hours to24 hours

Less often thanevery 24 hours

How often does your organization protect (including backup and replication) its applications?

"High Priority" Applications "Normal" Applications

54% of high priority37% of normal

How much downtime can you tolerate?

Source: Vanson Bourne, February 2019N=1575 ITDM’s in organizations > 1000 employees

10%

18%

24%

20%

14%

6%

3% 4%

0%

5%

11%

21% 22%

16%

11%

9%

5%

0%

No downtimeever

Less than 15minutes

15 minutes toless than 1 hour

1 hour to lessthan 2 hours

2 hours to lessthan 4 hours

4 hours to lessthan 6 hours

6 hours to lessthan 12 hours

12 hours to 24hours

More than 24hours

What is the amount of application downtime your organization can tolerate?

"High Priority" Applications "Normal" Applications

52% of high priority37% of normal

Here we are in 2019 – looking at 2020

No downtime or data loss is ‘acceptable’

&

There is not that much difference between“high priority” and “normal” data

Change is the only constant in lifeOnes ability to adapt to those changes will determine your success

Benjamin Franklin

Cloud Mobile AI/ML Edge/IoT

Data Changes Everything

2019+2008 - 2018

ACT IModern Data

Center

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

$1B+

ACT IModern Data

Center

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

15K32K

60K

91K

134K

182K

230K

281K

333K

1K6K

350k customers

ACT IModern Data

Center

2018-19

• DataLabs Staged Restore• DataLabs Secure Restore• Veeam Cloud Tier• Veeam Cloud Mobility• Instance licensing• RBAC for vSphere• Direct Restore to Amazon AWS• Direct Restore to Microsoft Azure Stack• External Repository• Cloud Connect Replication to vCloud Director• Nutanix AHV• Plug-in for SAP HANA• Plug-in for Oracle RMAN• Quantum DXi platform• Tape Enhancements• Veeam Intelligent Diagnostics• SQL Database restore new options & enhancements• Veeam Backup for Microsoft Office 365 V2 & V3• Veeam Availability Orchestrator V2

2017

• Cloud Connect Insider Protection

• Universal Storage Integration API

• Centralized Agent Management

• Data Locatoin tagging• IBM and Lenovo Storage

Support• Cisco HyperFlex

• INFINIDAT InfiniBox• Pure Storage FlashArray• NetApp SolidFire/HCI• Fujitsu ETERNUS DX/AF series

Storage API Released Plug-Ins

Innovation Delivered

ACT IModern Data

Center

ACT IIHybrid Cloud

2008 - 2018 2019+

Simple Reliable

Our Vision

Flexible

To be the most trusted provider of Backup solutions that deliver

Cloud Data Management

Cloud and reliability are driving DP changes

20%

20%

20%

22%

23%

28%

28%

29%

30%

33%

To improve RPO/RTO SLAs

To enable copy data management

To enable snapshots or replication as a complement or replacement oftraditional backups

To move from cloud-based data protection to on-premises dataprotection

To change from CapEx to OpEx models (or vice-versa)

To consolidate to a single solution

To diversify and use different data protection tools for differentworkloads

To improve ROI/TCO

To move from on-premises data protection to cloud-based dataprotection

To improve reliability (success rates) of backups

What would drive your organization to replace its primary data backup solution/vendor?(Percent of respondents: N=264, multiple responses accepted)

Source: ESG Data Protection Landscape, June 2018

Using “the cloud” for data protection

34%

37%

37%

40%

47%

47%

49%

Using as temporary compute resources for

time-limited projects

Serving as a disaster recovery target

Accommodating workload spikes

Serving as a repository for backup and/or

archive data

Testing and development

Running business intelligence queries

Running production applications

For which of the following purposes does your organization use

cloud infrastructure services Infrastructure as a Service (IaaS)

and/or Platform as a Service (PaaS)?

Source: ESG IT Spending Intentions 2019

Using “the cloud” for data protection

START CapExCloud-based

Storage

Infra & Expertise

Backup as a Service

BC/DRDisaster

Recovery as a Service

ProductionVMs

or

Apps

IaaS hosted VMs

SaaS (e.g. Office 365)

whobacksup?

Source: CentralizedBackup.com

Backup

Data Protection

Data Availability

Data Management

?

Source: CentralizedBackup.com

Data Availability

Data Management

focus on the

Information

Data Protection

focus on the

Users

Source: CentralizedBackup.com

focus on the

Infrastructure

Simple Reliable

Our Vision

Flexible

To be the most trusted provider of Backup solutions that deliver

Cloud Data Management

STAGE 1Backup

STAGE 2Visibility

STAGE 3Activation

STAGE 4Orchestration

STAGE 5Automation

Behavior-basedPolicy-based

Five Stages of Cloud Data Management

It’s your journey

Backup

Do better

Do more

Do less

Do different

It’s your journey

Backups PLUSsnapshots and replication

for physical, virtual machines (VMs) and cloud(s)

Can you reliably retain and recover all of your stuff?

Because you can’t move forward until you can!

Backup

Do better

Do more

Do less

Do different

It’s your journey

Data protection should be part of your system’s management framework (and vice versa)

Do you know what you have and

how it’s going?

Because you can’t move forward until you can!

Backup

Do better

Do more

Do less

Do different

It’s your journey

“Copy data management”“Secondary storage”

Blah blah blah

Do more than store your stuff and wait for bad

things to happen!

So that you can affordwhat you already know

you need.

Backup

Do better

Do more

Do less

Do different

It’s your journey

Orchestrate and automate,so that you can do something

more strategic.

Why repeatedly do what you can script and

schedule?

Life is more fun when the backups

just work!

Backup

Do better

Do more

Do less

Do different

OBRIGADOTHANK YOU