We are Entering a Golden Agefor Event Data

Event person for 8+ years.

@JoeColangelo

Hi, I’m Joe.Chief Bear

Data + Events = ♡

Proof

Data Availability

Smarter Tools

Talent Pool

1

2

3

Transactional Data Dirty Data Better Tools

There ARETools…

Now What…..

That’s great…but where’s the ROI?

Loyalty Spend

RetentionConsumption

Time on the tradeshow floor?

Programming & sessions

Galas and Receptions

How many events have they attended?

Which education tracks are their favorite?

How do their transactions & behaviors differ the next year?o First-timerso New companieso New exhibitors

Which education tracks are their favorite?

How much marginal revenue do we make on students?

How are first-timers performing year 2?

Targeted marketing & messaging

Tailored offerings

Smarter allocation of resources

Faster team learning

Suppliers - Are you the creator of data? If so, are you opening it up to your clients?

Exhibitors - Ask for the data!

Organizers – make your data available; in aggregate.

Suppliers

Event Organizer

Attendee/Exhibitor

The FutureData collection: beacons, smart floors, drones, IOT

Machine Learning: customized experiences on demand

Tips & Tricks

DO Measure Yourself

Don’t let anyone hold YOUR data hostage

Be Aggressive with Goals

www.BearAnalytics.com@JoeColangeloJoe@BearAnalytics.com