we are connecting intelligence with smarter systems seminar... · we are connecting intelligence...

© Copyright ARM Ltd. 2013. All rights reserved

We Are Connecting Intelligence with Smarter Systems

Bryan Lawrence Segment Marketing Embedded Applications


Submitted Title and Abstract

We Are Connecting Intelligence with Smarter Systems

This ARM keynote will focus on the challenges that our industry faces as we look towards the future in 2020 when we anticipate there could be upwards of 50 billion devices connected to the internet and the majority will always be on, driving the need for ultra low energy usage coupled with intelligent sensor and connectivity technology. We will also look at how this huge market must enable new customers with simpler and highly accessible development platforms that are open to innovation but bring new products to market in short timescales. This explosion of new devices will challenge the software ecosystem to deliver efficient development flows using a ‘build-borrow-buy’ approach. There must be sensible data security that enables privacy but also enables innovation and new business models to emerge. The future has many opportunities for our industry and the ARM partnership model will help us overcome the challenges such growth will present.

2


Embedded Processors: Your Success in 2012

  20% increase in ARM® processor MCU market share from 15% to 18%

  25% increase in ARM unit shipment in the embedded segment

  50% increase in Cortex ® -M based catalogue MCU parts

  74% increase in overall Cortex-M MCU shipments

  94% increase in overall Cortex-R processor shipments


A Year of Innovation Pushing the Limits

LARGEST

Multi MBs FLASH Cortex-M4 MCU

1.9mm

Cortex-M0+ MCU

SMALLEST

Picture courtesy of Freescale Semiconductor Inc

FASTEST

Over 200MHz Over 600 CoreMark Cortex-M4 MCUs

FIRST

Energy harvesting capable Cortex-M MCUs < 100µW/MHz


Explosion in Opportunity for Connected Devices

50 BILLION BY 2020

= 7 nodes per

person

1 TRILLION BY 2025

= 1 node per 4m2

urban area

700 MILLION IN 2007

Industry Forecast


8 Billion People Projected by 2020


Health Care Communication

Education Energy

2020: 8 Billion Challenges and Opportunities

Connecting intelligence to deliver solutions


2020 Energy

Source: US Energy Information Administration, International Energy Outlook 2011, DOE/EIA-0484(2011)

Challenge


2020 Energy Opportunities

Smart Grid/Meters Efficient Motors

Efficient Infrastructure Energy Monitoring

$15 billion silicon opportunity

Source: Gartner, ARM estimates


2020 Health Care

AGING POPULATION

Challenge

Source: US Administration on Aging, 2013 http://www.aoa.gov

Today


Chronic Care

Lower Costs

New Efficiencies

New Services

2020 Health Care Opportunities




2020 Education ACCESS WITHOUT ENGAGEMENT

NO ACCESS

Challenge

Source: The World Bank: School Enrollment, Secondary (% net): UNESCO Institute for Statistics


2020 Education Opportunities

More Engagement

Cost Efficiency

Wider Reach

Localization


$3.5 billion silicon opportunity


2020 Communication

2012 Internet Users (per 100 people)

0 95

Source: The World Bank: Internet users (per 100 people), 2012: International Telecommunication Union, World Telecommunication/ ICT Development Report and database, and World Bank estimates.

Challenge


2020 Communication Opportunities

Network Reach

The Smartphone Hub

Smartphones for All

Internet of Things




Fitness / Healthcare

Portable and Wearable Electronics

Smart Lighting

Safer Automotive

Machine to Machine

Smart Appliances

Industrial Internet

Resource Management

The Internet of Things Drives Opportunities

and Challenges  Always on

  Increased connectivity

 Confidentiality

  Security

 Regulations

 New demographic

Smart Farming


Real-time performance for ADAS

ECU consolidation

Enabling Intelligence in Motion

Powertrain Chassis

Cortex-R7

Cortex-M3

IVI Cortex-A53 Mali-T624

ADAS Cortex-A15 Mali™-T628

LTE WiFi

Body

Cortex-R5

Real-time safety and performance

Trends

Challenges


Enabling Wearable Intelligence

Phone Remote

Health Monitoring

Augmented Reality Cortex-A7

Cortex-M0+

Cortex-M3

Space and battery limited

Increasing personal data

Cortex-M0+ Fitness Monitoring

Lowest power and cost

connectivity

Trends

Challenges


Enabling Smarter Buildings

Control Panel

Safety and Security

Cortex-M0+

Smart Meter Cortex-M4

Cortex-A5, Mali-400

Environment Management Cortex-M0+ Low system and maintenance costs

Intuitive technology

Lowest cost user interface

solution

Trends

Challenges


Enabling Smarter Factories

Motor Drives

PLCs Cortex-R4

Sensors Cortex-M0+

Cortex-M4

Single Board Computers Cortex-A15 Performance within thermal limits

Pervasive functional safety

Factory wide monitoring and

control

Trends

Challenges


Enabling Network Intelligence Servers

Cortex-R5 Residential Gateway

Cortex-A57

Mobile Device

Cortex-R7

Cortex-R7

Business Gateway

Network Infrastructure Cortex-A57

Small and low power gateways

Peer-to-peer communication Trends

Challenges

© Copyright ARM Ltd. 2013. All rights reserved 22

Enabling Better Security

 Trusted applications hardware isolated from rich OS & malware

  Small, certifiable Trusted Execution Environment

 Trusted platform through secure boot

 Hardware unique key

Ownership, Biometrics, Sociopolitical

Identification, Authentication, Privacy Trends

Challenges


ARM Partnership Uniquely Positioned for Success

Enablement

Microcontrollers

RF

Sensors Silicon

Partners

Development Tools

Training

Connected Community

Middleware

we are connecting intelligence with smarter systems seminar... · we are connecting intelligence...

Documents