we are all ux designers!
DESCRIPTION
A workshop for the Cam Creative Meetup group on 27 August 2014 which I ran with Anusha Iyer. The aim of the workshop was to give participants an understanding of how they could influence the UX design process. Only a few participants in the workshop were UX Designers, the rest of the group was made up of graphic/visual designers, web designers, developers, marketers and writers. We gave participants a design problem and persona and they had just over an hour to come up with a design solution using the design studio (or design charrette) method.TRANSCRIPT
We’re All UX Designers! !Michele Ide-Smith & Anusha Iyer Cam Creative, August 2014
Hello @camcreatives! !
We’re on Twitter! !
@micheleidesmith @anushaiyer
What is User Experience?
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. !
- Nielsen Norman Group
“I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system.” Don Norman
It’s not just about User Interface!
“What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.” !
– Peter Merholz
Discovery: user research methods
•Interviews
•Contextual observation (ethnography)
•Usability testing
•Card sorting
•Surveys
•Analytics
Stories, in the form of personas and scenarios, help others to understand and empathise with the needs of users
Want to know more?
“Design thinking is about creating a multipolar experience in which everyone has the opportunity to participate in the conversation.” - Tim Brown, IDEO
DESIGN STUDIO
What is a Design Studio?
•A collaborative approach which helps teams
to generate lots of design ideas quickly and
refine a design solution together
•A way to explore, and gain a shared
understanding of, users’ problems
•Fun!
Who takes part?
A design studio works best when you invite a
wide range of people with different skills
including designers, developers, project
managers, product managers, marketing,
sales, customer support
How does it work?
1.Explore the design problem
2.Ideation and sketching (individually)
3.Present design ideas to the group
4.Review and critique design ideas
5.Iterate and refine design concept (group)
6.Pitch design concepts
Meet Joanna and her family
Each year 30-50% of the food produced in the world is thrown out.
!Joanna feels frustrated about food waste. She is a busy, working Mum and wants to do something positive to reduce her family’s food waste to a minimum. !Design a solution which helps Joanna and her family to reduce her family’s food waste each week.
Get yourselves into groups
Keep to time!
#1 - Explore the design problem
• Read the design problem and persona
•Think about how to solve the persona’s
problem and pain points
5 minutes
#2 - Individual ideation / sketching
•Sketch as many design ideas as possible
10 minutes
#3 - Present back to your group
• Explain your design ideas and how they
solve the design problem and persona’s pain
points
!
!
! 10 minutes
#4 - Critique the designs
• Review all the designs
•Which ones are worth taking forward?
•Don’t be precious! They’re just sketches…
!
15 minutes
#5 - Refine the designs together
• Working in your group, take the best ideas
and refine them
•Nominate someone to sketch the new
design
!
15 minutes
#6 - Pitch!
• Pitch your design concept
•Tell a story about how the design solves the
user’s problem and pain points
!
15 minutes
Let’s recap…
•Diverge and generate lots of design ideas
quickly - good for concept generation
•Converge on the best designs
•Helps the team explore a problem space
and buy into designs early on
•Focuses on solving users’ problems
Thank you to our sponsors:
Hiring at http://www.jagex.com/careers/jobs/
Any questions? !
Thank you :)