wd agency portfolio

WD Agency Portfolio

2

Content

• About WD

About us

The Message

The Vision

The Value

The Confidentiality

• Our Services

1.Department of Creative Designs

2.Department of Media Production

3.Department of Event Management

4.Department of Marketing & Communication

• Our Clients

• Contact Us

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08

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WD is the world design, innovate creative ideas, it looks into the

space of creativity to come out with the most beautiful imagination,

the effective communication in advertising depends on the style

and display, which can lead to the achievement of the object.

Today›s advertising is no longer just an individual effort made by an

editor, designer, painter, or photographer, but has become a collective

effort of an integrated team of creators in various fields within the

framework of «The Innovation Strategy».

About WD

About Us:

Innovation Ideas

3

4

Away fromredundancy

The Message:

About WD

4

WD is keen to build a strategic partnership

with its partners, by presenting the best,

innovation ideas in a very creative style.

5

The Vision:

About WD

WD seeks with all its efforts and capabilities

to leave a print in every creative mind, and

work with its partners successfully.Continuing Success

5

6

The Value:

About WD

WD relay on group of values in building its

relations with its partners, understanding

the business nature, and answering every

requirement in the highest level of qual-

ity and creativity.

6

Understanding thebusiness nature

7

The Confidentiality:

About WD

Confidentially is one of WD principles which it

makes sure to guarantee.

Through a working team that committed

not to discuss or disclose any information

about its partners.

Trustworthy

7

8

Departments:

Our Services

WD provides many services through its integrated depart-

ments in order to meet every requirement and achieve

every objective for its partners, as follows:

1- Creative Design.

2- Media Production.

3- Event Management.

4- Marketing Communications.

Business Solutions

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9

A Real Beauty

10

1.Creative

Design

Invent creatively

Our Services

• Branding.

• Guideline.

• Corporate identity.

• Slogan.

• Innovate specific fonts for establishments .

• Gifts items.

• Characters.

• Brochures, catalogues and company profile.

• Magazines & books.

• Signage.

• Website.

• Advertising Campaigns.

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11

Branding

1212

Our Services / 1.Creative Design / Branding

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1414

GuidelineOur Services / 1.Creative Design / Branding

15

English Logo Arabic Logo

Logo Minimum Size Logo Recommended Size

5 px

3 px

Logo Mark Logo Type

18 px

5 px

3 px

Logo Mark Logo Type

18 px

Logo minimum size

1.5 cm height for print.150 px height for web or email.

0.5

cm

1.5

cm

1.5

cm

Logo markLogo

Logo minimum size

3.5 cm height for print.200 px height for web or email.

Logo mark minimum size

2 cm height for print.100 px height for web or email.

2 cm

3.5

cm

3.5

cm

Logo markLogo

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Corporate Colors

RGB CMYK Html

R 075 G 005 B 050

R 214 G 179 B 121

C 009 M 079 Y 000 K 082

C 000 M 018 Y 050 K 018

# 4B0532

# D6B379

First Color (Maroon) Second Color (Golden)1 2

(Opacity 5% - 20%)First CorporateColor (Maroon)

Corporate PatternWhite Solid Color

(Opacity 20%)Second CorporateColor (Golden)

Corporate PatternWhite Solid Color

Final Pattern Elements

16


1717

Corporate IdentityOur Services / 1.Creative Design / Branding

1818


1919


2020


2121


222222


232323


242424


2525


262626


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LOGO VERSION

PETROLAT logo is made up from a simple and clear font.

The proper colours used are black and bright yellow,

Together these elements form the logo mark and identity.

Formats PETROLAT logo exists only in the formats shown at

right. While backgrounds may vary depending on contrast,

the logo colours themselves must always remain as speci-

fied in these guidelines.

Positive full-colour format – This is the preferred full-colour version of the logo. it can be used on white or dark backgrounds, or on backgrounds that provide enough contrast to see the logo clearly and distinctly.

Positive black format – Used on a white or light-coloured background or when printing options are limited to only black.

White Format – Used on a colour background, black background or full-colour image. Use the white logo when printing is limited to one colour or when more contrast is needed between the logo and background.

Reverse Format – logo in enhance bright yellow used on black background, or logo in black on yellow background, or when more contrast is needed between the logo and background.

2727


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L O G O C L E A R S P A C E

Clear Space for the greatest visual impact, always position

the logo within a clear area, free from other text or graph-

ics. This will ensure legibility and will avoid other graphics

being incorrectly associated with it. ideally, there should

be as much clear space around the logo as possible as il-

lustrated at right.

Use the same guide when deciding the distance from the

edge of the logo to the edge of the page. Some excep-

tions may apply for merchandising and for illustration pur-

poses in this guideline.

2828


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MINIMUM SIZE

Minimum size To ensure optimal reproduction of the logo,

make every effort not to scale it to a size smaller than 26

mm (or one inch) wide for print and 126 pixels for web.

This does not include the clear space around it. Some ex-

ceptions may apply for merchandising.

٢٦١٢٦

2.6 cm (1 inch)

Minimum size for print

126 pixels

Minimum size for web

2929


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Do not enclose the logo in a box unless the box is outside the required clear space.

Do not alter the font of the logo.

Do not alter, remove or scale any element of the logo.

Do not do not screen or col-our tint the logo.

Do not change pre-deter-mined colour versions of the logo.

Do not distort, stretch, skew or rotate the logo.

Do not alter the spacing be-tween the characters of the logo.

Do not place the logo on a background colour or im-age that is either too busy or does not provide enough contrast to distinctly see the logo.

MISUSE

The examples at right show how PETROLAT logo should

NOT be used. Never rearrange, redraw, distort or alter

the position, size, alignment or colour of any elements

of any version of PETROLAT logo.

Logo artwork Never try to recreate the logo on your

own, always use approved digital artwork supplied by

PETROLAT office.

it is acceptable to superimpose the company logo onto

a photograph, providing the logo is placed in an unclut-

tered area of the photograph and there is adequate con-

trast between the background and the logo. The exam-

ple shown at right illustrates the logo placed on a photo

background with insufficient contrast.

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Dax light :

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z% #1 2 3 4 5 6 7 8 9 0 ? @

Dax Regular :


Dax Bold :


ENGLISH TYPEFACE

The consistent use of typography for body copy or text gives all PETROLAT printed and electronic materials a common and

recognizable appearance. No other typefaces may be used on PETROLAT materials.

English Official Typeface for PETROLAT is DAX medium and dax light. it may all be used in upper and lower case.

Arabic Official Typeface for PETROLAT is GE SS Two Light, medium and bold.

These fonts have a modern appearance in its letterforms, with a universal quality that makes it appropriate for many ap-

plications. they can deliver practically any message clearly and efficiently in almost any size.

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ARABIC TYPEFACE

GE SS Unique L ight :

١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠ # @ ?

GE SS Unique Bold :

١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩ ٠ # @ ?

DAX BOLD DAX MEDIUM DAX LIGHT

.GE SS UNIQUE LIGHT AND BOLD

3232


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Colors can be an important part of any publication or pres-

entation. it reinforces a company’s image and becomes an

identifiable part of a company identity and brand. colour also

sets a visual tone and used incorrectly may destroy the integ-

rity of a message.

A colour palette has been developed and should be used in all

collateral. To maintain consistency, the colour palette should

not be deviated from.

The colours may be screened to a lighter shade, for instance

when text is placed over them, however, the logos must never

be screened. always use the solid version, or the black and white

or reversed out version.

dark black

PANTONE BLACK C

CMYK 0 C, 0 M, 0 Y, 100 K

RGB 35 R, 31 G, 32 B

RGB HEX 231F20

bright yellow

PANTONE YELLOW C

CMYK 0 C, 0 M, 100 Y, 0 K

RGB 255 R, 242 G, 0 B

RGB HEX FFF200

PRIMARY COLORS

3333


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The secondary color palette is made up of colors that have been

chosen to complement the primary colors.

The secondary colour palette should never dominate over the

primary colour palette.

They are used for design elements and headings or subhead-

ings on company applications such as publications, maps,

media handouts, and PowerPoint presentations. Solid colours

or any screen values may be used.

Bright yellow gold

Pantone 123

CMYK 0 C, 24 M, 94 Y, 0 K

RGB 255 R, 197 G, 38 B

Red

Pantone 1797

CMYK 0 C, 100 M, 99 Y, 4 K

RGB 227 R, 28 G, 35 B

Warm grey beige

Pantone Warm Gray 10

CMYK 0 C, 14 M, 28 Y, 55 K

RGB 138 R, 121 G, 103 B

SECONDARY COLORS

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We used these icons from our daily life, these things are

in everywhere we go.

And as our petrol stations are a compound of many im-

portant places, such as markets, car washing center,

maintenance workshop, etc...

You can find what ever you need in our stations.

PATTERN

يجب عدم وضع

3535


3636


37Logo Version

DROM logo is made up from a simple and clear font. The proper colours used are Violet and Apple Green,Together these elements form the logo mark and identity. Formats DROM logo exists only in the formats shown at here. While backgrounds may vary depending on contrast, the logo colours themselves must always remain as specified in these guidelines.

Positive full-colour format – This is the preferred full-colour version of the logo. it can be used onwhite or dark backgrounds, or on backgrounds that provide enough contrast to see the logo clearlyand distinctly.

Positive black format – Used on a white or light-coloured background or when printing options arelimited to only black.

White Format – Used on a colour background, black background or full-colour image. Use the whitelogo when printing is limited to one colour or when more contrast is needed between the logoand background.

Reverse Format – logo in enhance bright yellow used on black background, or logo in black onyellow background, or when more contrast is needed between the logo and background.

Logo Clear Space

Blue Square Is Cap Height

Clean area for Complete Logo Elements

x pixelx pxl x pxl

x pixelx pxl

x pxl

Clear Space for the greatest visual impact, always position the logo within a clear area, free from other text or graphics. This will ensure legibility and will avoid other graphics being incorrectly associated with it. ideally, there should be as much clear space around the logo as possible as illustrated at down.

3737

Logo Clear Space

Blue Square Is Cap Height

Clean area for Complete Logo Elements

x pixelx pxl x pxl

x pixelx pxl

x pxl

Clear Space for the greatest visual impact, always position the logo within a clear area, free from other text or graphics. This will ensure legibility and will avoid other graphics being incorrectly associated with it. ideally, there should be as much clear space around the logo as possible as illustrated at down.


38Minimum Size

Minimum size To ensure optimal reproduction of the logo,make every e�ort not to scale it to a size smaller than 10 mm (or one ans half inch) wide for print and 80 pixels for web. This does not include the clear space around it. Some exceptionsmay apply for merchandising.

١٠٨٠

* The sizes are not actual

1 cm 80 px

Minimum size for print Minimum size for wep

Myriad Pro Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Za b c d e f g h i j k l m n o p q r s t u v w x z0 1 2 3 4 5 6 7 8 9 / / ! @ # $ % ^ & ? * ( )

Myriad Pro SemiboldA B C D E F G H I J K L M N O P Q R S T U V W X Za b c d e f g h i j k l m n o p q r s t u v w x z0 1 2 3 4 5 6 7 8 9 / / ! @ # $ % ^ & ? * ( )

Myriad Pro BoldA B C D E F G H I J K L M N O P Q R S T U V W X Za b c d e f g h i j k l m n o p q r s t u v w x z0 1 2 3 4 5 6 7 8 9 / / ! @ # $ % ^ & ? * ( )

The consistent use of typography for body copy or text gives all DROM printed and electronic materials a common and recognizable appearance. No other typefaces may be used on DROM materials.English O�cial Typeface for DROM is MYRIAD PRO light, medium and bold . it may all be used in upper and lower case.Arabic O�cial Typeface for DROM is GE SS Light, medium and bold.These fonts have a modern appearance in its letterforms, with a universal quality that makes it appropriate for many applications.they can deliver practically any message clearly and e�ciently in almost any size.

English Typeface 3838

GE SS Medium

٠١٢٣٤٥٦٧٨٩ // !@#$٪^&?@()

GE SS Light

٠١٢٣٤٥٦٧٨٩ // !@#$٪^&?@()

Arabic Typeface

MYRIAD PRO LIGHT, MEDIUM & BOLD.GE SS LIGHT, MEDIUM & BOLD


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Slogan

424242

Our Services / 1.Creative Design / Slogan

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Fonts

444444

Our Services / 1.Creative Design / Fonts

454545

Our Services / 1.Creative Design / Fonts

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Gifts Items

47474747

Our Services / 1.Creative Design / Gifts Items

48

Characters

4949

Our Services / 1.Creative Design / Characters

5050


5151


5252


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Brochures, Cataloguesand Company Profiles

5454

Our Services / 1.Creative Design / Brochures, Catalogues and Company Profile

5555


5656


5757


5858


5959


6060


6161


6262


6363


6464


6565


6666


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Creativity impact

68

Signage

6969

Our Services / 1.Creative Design / Signage

7070

Our Services / 1.Creative Design / Signage

71

Website

7272

Our Services / 1.Creative Design / Website www.petrolat.com

Click Here

http://www.petrolat.com



7373

www.d-inspiration.com

Click Here

Our Services / 1.Creative Design / Website

http://www.d-inspiration.com



7474

www.basil-furniture.com

Click Here


http://www.basil-furniture.com



7575

www.sharatt.com

Click Here


http://www.sharatt.com



7676

www.more-more.co

Click Here


http://www.more-more.co



77

AdvertisingCampaigns

7878

Our Services / 1.Creative Design / Advertising Campaigns

Sony PS4 Launching

7979

Khafif Campaigns


8080


8181

Qasser Al Saraya Campaigns


8282


8383

MTM Expo Campaigns


8484

Zajil Express Campaigns


85

Innovation Ideas

86

2.Media

Production

Showimpressively

Our Services

• TV Production.

• TV Commercials.

• Documentary films.

• Interior 3D Designs.

• External 3D Designs.

• 3D Designs (Videos).

• Cartoon Animation.

• 360º Panoramic Virtual Tours

• Professional Photography

• Innovate and record audio ads.

86

87

TV Commercials & Production

8888

MTM Expo

MTM ExpoMTM Expo

MTM Expo

Our Services / 2.Media Production / TV Commercials & Production www.youtube.com/user/wdesignagency

Click Here

Click Here

Click Here

Click Here

https://youtu.be/3pkvbRgCvT8

https://youtu.be/efMgrm2vdAw

https://youtu.be/d7b5OpTb_qQ

https://youtu.be/IezQZS_Q3b0





http://www.youtube.com/user/wdesignagency





8989

Qasser AlSarayaModon

Riyadh

Municipality

Designer’s

Inspiration

www.youtube.com/user/wdesignagency

Click Here

Click Here

Click Here

Click Here

Our Services / 2.Media Production / TV Commercials & Production

https://youtu.be/eMF11kEYLQI

https://youtu.be/GQyFTtyJDRQ

https://youtu.be/qOW2BM5s5hs

https://youtu.be/AtYzjQMi4Bw









90

Documentary Films

9191

Ministry

of Health

Sharat

FAO

Drug Enforcement

Administration

Our Services / 2.Media Production / Documentary Films

Click Here

Click Here

Click Here

Click Here

https://youtu.be/VBO07amIdyw

https://youtu.be/KdUh_NP-bSo

https://youtu.be/lqIC30TzPvQ

https://youtu.be/p6hQ6jVtIcs









92

Interior 3D Designs

9393

Our Services / 2.Media Production / Interior 3D Design

9494

Our Services / 2.Media Production / Interior 3D Design

95

External 3D Designs

9696

Our Services / 2.Media Production / External 3D Designs

9797


9898


99

3D Designs (Video)

100100

Petrolat

Nawras

Resort Bahrin

Al Telal

www.youtube.com/user/wdesignagencyOur Services / 2.Media Production / 3D Designs (Video)

Click Here

Click Here

Click Here

Click Here

https://youtu.be/zrfBttbWE7k

https://youtu.be/215-Rrqc2bA

https://youtu.be/FcioKF2qMrY

https://youtu.be/2aFc-xFvR7U





https://www.youtube.com/user/wdesignagency





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360º Panoramic Virtual Tours

102

Riyad BankElite VW

102

Our Services / 2.Media Production / 360º Panoramic Virtual Tours

Click HereClick Here

http://www.panonano.com/world/sa/riyadh/elite_auto


http://www.panonano.com/world/sa/riyadh/riyad-bank-juniors/2/

http://www.panonano.com/world/sa/riyadh/riyad-bank-juniors/2/


103

ProfessionalPhotography

104104

Our Services / 2.Media Production / Professional Photography

105105


106106


107

Innovate and Record Audio Ads

108108

MTM Pizza Hut

Nascom CO.KhafifAdditional

Juice Almarai MTM Slogan

QasserAl-Saraya

Alothaim Mall

www.soundcloud.com/wdesignagencyOur Services / 2.Media Production / Innovate and Record Audio Ads

https://soundcloud.com/wdesignagency/mtm-announcer-khalid

https://soundcloud.com/wdesignagency/pizza-hot-ramadancomm

https://soundcloud.com/wdesignagency/voice-announcement-for-nascom-co

https://soundcloud.com/wdesignagency/khafif-additional

https://soundcloud.com/wdesignagency/juice-almarai

https://soundcloud.com/wdesignagency/mtm

https://soundcloud.com/wdesignagency/qasser-alsaraia

https://soundcloud.com/wdesignagency/alothaim-mall

















https://soundcloud.com/wdesignagency









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Insistence on Work

110

3.Event

Management

Leadglobally

Our Services

110

• Conferences Management (Local & International).

• Festivals Management (Public & Private).

• Exhibitions Management.

• Corporate Events.

• Exhibitions Stand.

• Lighting & Sound Systems.

• Team & Crowd Management.

111

Our Events

112112

a. Project: Playstation 4 launchingb. Task:• Venue Booking• Preparing the Venue (Lights, Carpeting & Painting)• Main Stage installation• Laser, Smoke & Lighting System installation• Sound System installation• P.O.S Materials Printings & Production• P.O.S Materials installation (Outdoor & Indoor)• SMS & Email Invitations• Crowd Management Team• VIP Dinner• Gift Items• Hospitality Kit (Coffee & Cupcake)• Balloonsc. Location: MIRA Hoteld. Status: DONEe. Period: 2 Weeks

Event Video

Our Services / 3.Event Management / Our Events

https://youtu.be/ElmCsys0jzE



113113

a. Project: Union of GCC Entrepreneursb. Task:• Creative Design• Marketing Team• Printing• VIP Dinner• Photography• Speakers• Crowd Management Team

c. Location: Ritz-Carltond. Status: DONEe. Period: 2 Weeks


114114

Event Video

a. Project: Al-Janadriyah Festival (M.O.D Stand & Section)b. Task:• Concept Creation “Innovative Idea”• Creative Design 2D & 3D• Stand Design & Production• Full P.O.S Materials (Production & Printing)• Indoor Installation• Video, Photography & Retouchingc. Status: DONEd. Period: 5 Weeks


https://youtu.be/D0J49SKrC7E



115115

a. Project: MTM Expob. Task:• Preparing the Venue• Main Stage installation• Lighting System installation• Sound System installation• Crowd Management Team• Hospitality Kit (Coffee & Cupcake)• Creative Design 2D & 3D• Concept Creation “Innovative Idea”• Stand Design & Production• Video, Photography & Retouchingc. Location: Prince Salman Centerd. Status: DONEe. Period: 1 Week

Event Video


https://youtu.be/KrPedgn-KCs



116116

Event Video

a. Project: My Bank Juniorsb. Task:• Creative Design• Printing• Video, Photography, 360 Panoramas• Full P.O.S Materials (Production & Printing)• Crowd Management Team• Lighting System installation• Main Stage installation• Hospitality Kit (Coffee & Cupcake)• Balloons• Gift Itemsc. Location: Riyad Bankd. Status: DONEe. Period: 2 Weeks


https://youtu.be/H8Dmtnw-n6k



117117

a. Project 3: The Second Strategyb. Task:• Concept Creation “Innovative Idea”• Creative Design• Full P.O.S Materials (Production & Printing)• Indoor Installation• Gift Itemsc. Location: Kingdom Tower / Four Seasons Hoteld. Status: DONEe. Period: 4 Weeks


118

Booths and Stands

119119

Our Services / 3.Event Management / Exhibitions Stand

120120

Our Services / 3.Event Management / Exhibitions Stand

121

Power of Creativity

122

4.Marketing

Communication

Plan wisely

Our Services

122

• Marketing Strategies.

• Marketing Planning.

• Marketing Consultations.

• Social Media & Online Campaigns.

• Website Development & Management.

• Sponsoring.

• CSR.

• Mobile Application.

123

1 0

0 9

0 8

0 7

0 6

0 2

0 3

0 4

0 5

0 1

123

Our Services / 4.Marketing Communications / Marketing Departments

Advertising & Media Campaigns

CSR

Social Media & Online Campaigns Marketing Planning

Marketing Strategies

Sponsoring

Marketing Consultations

MARKETING

COMMUNICATIONS

Website Development & Management

Mobile Application

Mobile Application

124

Social Media & OnlineCampaigns

125125

SOCIAL MEDIA MANAGEMENT

1- Social Media Management Services:

We offer full-service social media management

services. Transform your social media presence

with high-quality content, daily activity, and in-

creasing followers.

2- Social Media Advertising Services:

Our social media advertising services are

proven to accelerate growth. By advertising

through social media, 100% of our clients have

seen results at lower costs than before.

- We create and manage top-performing so-

cial media campaigns for business.

- Your company manages social media net-

works such as Twitter, Facebook, Google Plus

and Instagram on your behalf.

- We use relevant social media marketing strat-

egies to help businesses grow and meet goals.

Our Services / 4.Marketing Communications / Social Media & Online Campaigns

https://www.facebook.com/mtm2015

٨- الحملة ا�عالنية | د. مواقع التواصل ا�جتماعي

٤٤

الفيس بوك + البنرات ا�عالنية

126

Mobile Application

127127

Mobile Application Developers

The latest mobile devices and applications

are changing the way we communicate, do

business, and access news and entertainment.

Businesses, consumers and programmers have

embraced this innovative medium, making

mobile application developer one of the most

demanded and fastest growing IT career paths.

Mobile developers write programs inside of

a mobile development environment using

the Objective C, C++, C# or Java program-

ming languages. A mobile app developer

chooses the operating system (a.k.a. mobile

platform) they will develop for, such as Goo-

gle’s Android or Apple’s iOS, then learns the

programming languages and software de-

velopment environment for that platform.

Our Services / 4.Marketing Communications / Mobile Application

128128

Our Clients

129

Invent ideas by different Concept

130130

Kingdom of Saudi ArabiaP.O.Box 92306 Riyadh 11653

Takhassusi Street – Al-MohammadiahTel: +966 11 2293262

Fax: +966 11 2293263

United Arab EmiratesP.O.Box 73469

Abu Dhabi island, Corniche Road, Khalidiya TowerTel: +971 2 6655319

Fax: +971 2 6655310

[email protected]

/w-design-agency

/wdesign.agency

/wdesign.agency

/wdesign.adv

/wdesignagency

/wdesignagency

/wdesignagency

/wdesignagency

+966 56 333 40 11

Share Your Creativity with Us..

Contact Us

http://www.wd-adv.com

https://www.linkedin.com/in/wdesignagency

http://instagram.com/wdesign.agency

https://www.facebook.com/wdesign.adv

http://www.twitter.com/wdesignagency

http://www.youtube.com/user/wdesignagency

https://plus.google.com/s/wdesignagency

https://soundcloud.com/wdesignagency

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It’s the beginning..