Make a Stand With Your Brand

February 24, 2012

Personal Branding: BE MORE

Thank You and Congratulations My Career Transition Simple Formula for Success Reimagine What Success Means

Today How ‘Top Performers’ Deliver

Excellence Brand is YOU, Branding is YOU in

ACTION 3 R’s to Stand Out Branding Personal Brand: Be More

“You make a stand with your brand,

when you put your stake in the space,

build out your tribe and community”

Make a stand with your brandWhen you put your stake in the spaceBuild out your tribe and community

Claim your piece of ‘real estate’ in your chosen field

Steadfast commitment to your profession and professionalism

Build, grow, nurture and serve a loyal tribe and community

Simple Formula for Success?

A + P = EHow Top Performers Deliver..

Accountability

+ Perseverance

= EXCELLENCE

Not Enough to Be in BusinessNew Times, New Rules, New Tools

Fresh Ideas New Approaches Innovative Thinking Full engagement in tools and

platforms Strong Brand/Branding Radical Reality-Radical Action-

Radical Results Master MarketerMaster NetworkerMaster Salesperson

Gallop reports an increase in economic confidence in 2012..

Americans saying the economy is "getting worse" fell 12%! GDP growingUnemployment is downStock Market is up (13K)Optimism Index up 5 months in a row

*Best levels since the week ending Feb. 13, 2011.

Since 2008, We Have All Had to..Re-imagine What Success Means..

Housing &Real Estate UP and Better!

Feb/2012, NAR

Housing affordability conditions improved with softer existing-home prices

Record-low mortgage interest rates Rising sales and lower inventory

creating more balanced conditions.

What Makes a Top Performer Consistently Excellent?*Michael Levy, The Leadership Edge, 6 Qualities of Top Performers.

FocusIntegrityServiceRelationshipsSmart/Hard WorkContinuous Improvement

What happens though when things shift and change so dramatically and these

fundamentals need to be adapted into a different world?

“The secret of your future is hidden in your daily routine.” Mike Murdock

“Professional Accountability can temper volatility and uncertainty”

Professional HabitsSystems and ProcessesAbility to Change and AdaptWillingness to Learn and Use Technology Intangibles (experience, wisdom, spirit,

heart, interpersonal skills)Sense of Humor

Why is Personal Branding SO Important Today?

Stand Out Grab AttentionPremium Item In a Generic Market

Brand and Branding are separate, mutually inter-dependant concepts.

Who am I.What do I do.Whom do I serve.How do I deliver me.

Clear, Consistent, Concise

Your Brand is YOU, Your DNA

PersonalityEssenceIntangiblesFascinationsDriversExperienceWisdomHeartSoul

Your Brand and Branding Can’t Live Without Each Other

Branding is YOU in ACTION

Everything you DO to promote, market, advertise,

share, engage, build, interact, align with people!Not

Negotiable

I am a Player

Live, work, play

in two worlds

F2F, Web

Package and the Packaging

YOU

YOU IN ACTION

3 Keys to a Stand Out Brand1) Laser clear on who they

are, what they do and whom they serve.

2) They differentiate themselves and their companies from their competition.

3) They build legacy through consistency, excellence, leadership .

3 R’s to “Stand Out”

Reinvent how you use your talents and accomplishments

Reimagine what success looks like and means to you

Reinvigorate your visual image, marketing and messaging

Personal Branding..Be More

Thank You and Congratulations!

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