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SPONSORSHIP INFORMATION WACO CULTURAL ARTS FEST
2014 Cultural Arts of Waco
801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830
www.wacoartsfest.org
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
Waco Cultural Arts Fest (WCAF) dba Cultural Arts of Waco (CAW) Mission: to celebrate and promote the community's diverse artistic and cultural life; develop and enrich its cultural capacity; and champion the economic, social, and educational benefits of the arts in the Greater Waco area and beyond.
CAW is rooted in the following values: Excellence - Fostering excellence in the arts and culture. Pride - Creating programs that our community can celebrate. Education - Transmitting creative knowledge and skills. Integrity - Operating with clear values and sincerity. Diversity - Bridging a variety of peoples, arts, and cultures. Commitment - Investing in the future by nurturing arts and people. Optimism - Committing courage, energy, and hope to all we do.
CAW realizes these values through several avenues, all free to the public:
Waco Cultural Arts Festival, a three-day festival celebrating hands-on “Arts for All”, performance art includes varied musical genres symbolizing the cross cultural power of music and dance. Attendance has risen from 3,000 to 18,000. Since 2004 the festival has placed educational outreach performances and workshops in the Waco Independent School District investing over $20,000 in school programming for K-12
Waco National Outdoor Sculpture Invitational, which brings unique sculptures by renowned and emerging artists into Waco’s downtown in order to promote art in public places;
Branding the Brazos "Waco Chisholm Trail Heritage" Sculpture, a series of sculptures that pay homage to Waco's role along the historic cattle-drive trail and enable visitors to visualize Texas folklore, culture and history;
Doris Miller Memorial Sculpture, which honors an awe-inspiring African-American hero while providing a place for reflection and learning;
Art at the Arc: a summer day camp for Arc of McLennan County, an organization for intellectually disabled individuals especially autism and cerebral palsy.
The Central Texas African American Heritage Foundation: to foster awareness of African American cultural heritage in Central Texas through interactive programming and educational experiences.
Creating festivals within a festival WORDFEST ○ {254}DANCE-FEST
SCIENCEFEST ○ CELEBRATION AFRICA-FILMFEST
CREATIVITY IS A NATURAL HUMAN INSTINCT and a passion of our
organization to nurture the arts.
The Waco Cultural Arts Fest
established in 2004 continues the tradition of an
arts festival in downtown Waco.
The festival is one of Waco’s
best loved, FREE events!
· Broad Results: · Increased traffic reported by downtown retailers · Elevated the festival’s business image through better community connections · Highlights and promotes downtown and the Brazos River.
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
11th Annual WACO CULTURAL ARTS FEST Foremost free arts and entertainment festival in Central Texas
DATES: September 25 -26 -27-28, 2014
TIMES: Thurs. Sept 25 WHITE LINEN NIGHT event Fri. Sept. 26. - 6 p.m. to 11 p.m. open mic Sat. Sept. 27 - 10 a.m. to 11 p.m.
Sun. Sept. 28- 11 a.m. to 5 p.m.
LOCATION: Waco Cultural Arts Fest - Indian Spring Park, University Parks Drive along the banks of the beautiful Brazos River in downtown Waco and the Waco Convention Center. ACHIEVEMENTS: Multi Winner Texas Festivals Event Association (TFEA) Zenith Awards. The Zenith and Pinnacle Awards recognize the highest quality in promotional programs and materials produced by TFEA and IFEA. The International Festivals & Events Association (IFEA) and Zambelli Fireworks Internationale announced Waco Cultural Arts Fest as the recipient of the 2006 IFEA/Zambelli Fireworks Internationale Volunteer of the Year Award and the IFEA 2010 Bronze Pinnacle Marketing Award and Gold Pinnacle Award best website for festivals under $250,000. Waco National Sculpture Exhibition, an entity of CAW, held annually in Indian Springs Park since 2004. With sponsor support over $550,000 of sculpture has been exhibited in downtown Waco.
ATTENDANCE: Attendance is approximately 18,000. Our attendees are mostly married with children, college graduates and students, 18 – 55 years of age with incomes between $15,000 and $65,000. The most common occupational categories are Professional/Technical/Service.
PRESENTED BY: Cultural Arts of Waco is a 501(c)3, not-for-profit organization. ATTRACTIONS: Artist Market, “Arts for All” hands-on arts activities and interactive arts demonstrations for the entire family. The festival concert stage headliners are a symbol of the cross-cultural power of music with an eclectic blend of Flamenco, Rock, Latin, Blues and World Music. Festivals within a Festival - WORDFEST, CELEBRATION AFRICA –FILMFEST, {254}DANCE-FEST, & SCIENCEFEST WEBSITE: www.wacoartsfest.org
EXECUTIVE SUMMARY
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
WHY SPONSOR With your investment, our investment is the Future Generation.
“Drawing People Together”… Arts for All – Community, Creativity and Diversity
The Waco Cultural Arts Festival (WCAF) promotes diverse artistic and cultural life through a free art and
musical festival that draws over 20,000 people to Waco, the Heart of Texas easy to get to, easy to stay a
while
Since 2004 the Festival has provided education outreach performances and workshops in the Waco Independent School District investing over $35,000 in school programming for K-12.
Festival guests can stroll through a wide range of creative and original
works of art including paintings, sculpture, wood carvings, jewelry,
ceramics, photography, fiber art, glasswork and mixed media showcasing
the diverse talents of Texas and out of state artists. The Festival showcases
artists demonstrating techniques in clay, painting, and sculpture calligraphy and
more.
The “Arts for All” program supports many community events including “Brazos
Nights” and “Art at the Arc,” a summer camp for children with autism and
Festivals within a Festival broaden the demographic attendance include WordFest, {254}dance-festival, Celebration Africa – FilmFest and ScienceFest integrating STEAM – science, technology, engineering, art, math. We feel we could brainstorm with YOU to engage festival goers with the
YOUR brands based on our audience:
Your return on investment
The quality and range of our artistic program is unrivalled in the region. Our
reputation is built on innovation and excellence. Our commitment is to
inspire, engage, challenge and entertain our audiences.
We bring World class art to Waco through a daring program of international
premieres, original commissions and productions. As a Festival Supporter or
Sponsor you will enjoy a special relationship with the Festival, as well as a
range of privileges and benefits, giving you priority access to the very best we have to offer.
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
How your Company can benefit
Brand Partnership The Festival offers the opportunity to engage a key demographic in a unique product/brand experience. It is also an ideal platform to generate social media content that can be posted to YOUR website, YouTube and Facebook. Specifically, we would like to explore a partnership with YOU where our Festival would offer exclusive sponsor rights. In addition we would work with you to craft unique experiences for festival goers so they interact in new and novel ways with your brands. We feel that that we could help you generate content that will built an emotional connection with your audience.
YOUR support is essential in helping us realize our ambitions for our Festival and community. Please join us to enable us continue our year-long educational and community work, bringing positive change and inspiration to the lives of local children and young people.
Join us and play a major role in our continued success
Our success relies on the creativity, hard work and professionalism of our team, but to continue to deliver an exceptional festival for people in Waco and across Central Texas, it relies on our Corporate Sponsors and Supporters. In return we offer businesses like yours a bespoke sponsorship package, perfectly tailored to your requirements. Our marketing and promotional programs help create visibility not only to the Waco community, but also the central Texas regional marketplace and beyond For more information about how your business can support the Waco Cultural Arts Fest contact Doreen Ravenscroft, Director (254) 723-6830 [email protected] or Rhett Dawson Sponsor Development (254) 498-8580 [email protected]
Take a look through our Corporate Sponsorship brochure to find out how your company can benefit and be part of the Festival’s future Your Impressions focused on
Major Texas & Regional Markets· Dallas Ft Worth - Austin – Houston
Other metros within driving distance
Children and Families(all markets)
Latino and African American(all markets)
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
Numbers to Judge us by
Marketing Impressions Number
Impression Value Print Campaign Newpapers/Magazines 3,620,464
$166,996.00
Billboards I35/Waco/Temple 12,343,980
$55,547.91 TV 1,550,450
$26,143.30
Radio Broadcast 15,524,917
$23,287.50 Website 67,500
$33,073.00
TOTALS 33,107,311
$305,047.71
A SNAPSHOT OF OUR SUCCESS IN 2013
79%
attend in groups of 2, 3 or 4
500
volunteers -over 2,500 hours served by volunteers
96% of surveyed
audience said they will attend the Festival again
18,000
attended the FREE Festival
65% have attended the Festival for 3 or more years
80%
spend 3 or more hours at the Festival
95 %
of surveyed audience described their experiences “good” or
“loved it”
65% are female
90%
come by car
350 performers on our main concert stage
98%
use social media for information about the festival
30
hours of free live entertainment
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
Waco Cultural Arts Fest
Benefits Pre
sen
tin
g S
po
nso
r
$25,0
00
Co
mm
un
ity S
po
nso
r
$15,0
00
Co
ncert
Sta
ge
Sp
on
so
r
$15,0
00
Perf
orm
an
ce S
po
nso
r
Fro
m $
1000
-$10,0
00
{24
5}D
an
ce
-Fe
sti
val
$10,0
00
Art
s f
or
All
A
cti
vit
ies
Fro
m $
500
-$1
0,0
00
Vo
lun
teer
Sp
on
so
r
$5,0
00
Art
ist
Ho
sp
ita
lity
$2,0
00
Festi
val
Fri
en
d G
old
$1,0
00
F
esti
val
Fri
en
d S
ilver
$500
Festi
val
Fri
en
d B
ron
ze
$250
Sponsor Name
WCAF Presented by… Name Logo
Media release announcing sponsorship Name Name
Logo on Stage Banner Logo Logo Logo
Television Spots to feature Logo Logo Logo
Exclusivity Yes Yes Yes $10,000 Yes
Yes
Naming Rights for Element Presenting Yes Logo Logo
Logo
Logo
Radio Spots to feature….. Name Name Name Name
Recognition at all entry points Logo Logo Logo Logo
Logo
Logo
Master of Ceremonies Announcements Stages Stages Stages Limited
Limited
Press Releases Yes Yes Yes Yes
Yes
Yes
Onsite Booth for Sampling/Promotion 20x20 10x10 10x10
Print Promotion Logo Logo Logo Logo
Logo
Logo
Promotional Brochure Logo Logo Logo Logo
Logo
Logo
Logo Name
Name Name
Advertising Poster Logo Logo Logo Logo Logo
Logo
On Site Banner Yes Yes Yes Yes
Yes
Name
Yes Yes Name
Name Name
Web Site Presence Social Media Logo & Link Logo & Link Logo & Link Logo & Link
Logo & Link
Name or Logo
Name
Name Name
Celebrate Art Party White Linen Night
30 20 10 By $ Level
10 By $ Level 8 6 4 2 2
“OFFICIAL SPONSOR” Levels
At a Glance Benefits
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
{254}dance-fest sponsor benefits benefit privileges presenting
$10,000
pacesetter
$5,000
dancer
$2,500
gold
$1,000
silver
$500
bronze
$250 dance jam sponsor marketing event yes tv, billboard and print marketing all major signage name / logo
all logo logo listed listed listed
sponsorship acknowledgement in
waco cultural arts fest brochure and
dance-festival program (logo eps file)
yes
logo
yes
logo
yes
logo
yes yes yes
advertising on waco cultural arts fest
and out on a limb websites and
social media
yes yes yes yes yes yes
invitation to “celebrate the arts” event
thursday 26th september
10 8 6 4 2 2
invitation to open rehearsals
yes yes yes
WordFest sponsor benefits
benefit privileges wordfest
$5,000
poetry slam
$2,000
gold
$1,000
silver
$500
bronze
$250 arts event- book making
yes
headline guest author,
yes
slam poet michael guinn
ranked 6th in USA
yes
writers workshops 3
yes
authors panel
yes
sponsorship acknowledgement in
waco cultural arts fest brochure
(logo needed in eps format)
yes
logo
yes
logo
yes yes yes
advertising on waco cultural arts fest website/
social media
yes yes yes yes yes
invitation to “white linen night” celebration of
the arts event thursday 26th september
8 6 4 2 2
major signage / logo
yes yes listed listed listed
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
ScienceFest sponsor benefits benefit privileges Presenting
steam
$10,000
research
$5,000
mad
scientist
$2,500
gold
$1,000
silver
$500
bronze
$250
science pavilion sponsor yes
mobile marketing yes
sponsorship acknowledgement in
waco cultural arts fest brochure
(logo needed in eps format)
yes
logo
yes
logo
yes
logo
yes yes yes
advertising on waco cultural arts
fest and out on a limb websites and
social media
yes yes yes yes yes yes
invitation to “white linen night”
event thursday 25th september
10 8 6 4 2 2
invitation to open rehearsals
yes yes yes
major signage / logo
yes yes yes listed listed listed
Celebration AFRICA – FilmFest benefits benefit privileges film
$5,000
camera
$2,000
gold
$1,000
silver
$500
bronze
$250
friday opening night host yes
artifacts host yes yes
lan’naya west African Drum and Dance
In the schools
major signage / logo
yes yes listed listed listed
sponsorship acknowledgement in
waco cultural arts fest brochure
(logo needed in eps format)
yes
logo
yes
logo
yes yes yes
advertising on waco cultural arts fest
website/ social media
yes yes yes yes yes
invitation to “white linen night” event
thursday 25th september
8 6 4 2 2
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
We welcome the opportunity to work directly with our sponsors to create other naming
opportunities that might be more closely aligned with their special areas of interest.
This is merely a glimpse into how your company can partner with Cultural Arts of Waco whether that is for the Waco Cultural Arts Fest, {254}dance-festival, WordFest/Poetry Slam or other year-round opportunities. We would appreciate the opportunity to further discuss these and many other sponsorships in more detail. We are proud to be a part of the momentum to make our community a better place to live, work and visit through educational initiatives that encourage renewal and continuing support of the arts in downtown. Our goal is to customize a package that is a win-win for your company, the Festival and its thousands of attendees. For additional information, please contact: Doreen Ravenscroft at (254) 723-6830 [email protected] Rhett Dawson Sponsor Development (254) 498-8580 [email protected] or Board Members Ken Hampton [email protected]
Steve Cook [email protected]
Rhett Dawson [email protected]
Catherine Haynes Bauer [email protected]
Bart Townsend- ScienceFest [email protected]
We look forward to you joining our family of sponsors and being a part of our 11th annual festival
Join us
Salon
DaDa
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
Be seen at Waco Cultural Arts Fest
Cultural Arts of Waco, 801 Washington Ave., Suite 405, Waco Texas 76701 Tel: 254-723-6830 www.wacoartsfest.org
Sponsor Name:_________________________________________________________________________________________________________
Contact Person:_________________________________________________________________________________________________________ Authorized Signature: _____________________________________________________________Date:__________________________________ Address:_______________________________________________________________________________________________________________ City:________________________________________________________________State:__________________Zip:________________________ Tel:________________________________________________________________ Mobile:____________________________________________ Contact Email:___________________________________________________________________________________________________________
My Sponsorship will be in the form of Cash_______________________ and/or In-Kind ___________________ Value__________
Please describe In-Kind below:
_____________________________________________________________________________________________________________________
Payment: (please complete) Date of payment:_______________Check No:______________________________________________________
Amount enclosed: $_______________________OR Sponsor will mail or deliver by: _________________________________________________
Secure PayPal donation by credit card at www.wacoartsfest.org/donate for up to $10,000; checks accepted for more.
Please mail contract and payment to:
Cultural Arts of Waco, 801 Washington Ave., Ste 405 Waco , TX 76701-1260
Tel: 254-723-6380 Fax: 254-772-2698 Cell: 254-723-6830 Email: [email protected] Website: www.wacoartsfest.org
Waco Cultural Arts Fest
Sponsorship Option Investments:
Presenting Community Sponsor 1x $25,000_______________”Official Sponsor”
Concert Stage Sponsor 1x $15,000________________ ”Official Sponsor”
Community Sponsor 1x $15,000________________ ”Official Sponsor”
Performance Sponsors 20x $1,000 =$20,000________”Official Sponsor(s)”
“Arts for All” Sponsors 10x $1,000 =$10,000 ________ ”Official Sponsor(s)”
Volunteer Sponsor $5,000 ________________ ”Official Sponsor”
{254}DANCE_FESTIVAL -presenting 10,000_________________ ”Official Sponsor”
{254}DANCE_FESTIVAL -pacesetter $5,000_________________ ”Official Sponsor”
{254}DANCE_FESTIVAL -dancer $2,500_________________ ”Official Sponsor”
WORDFEST $5,000 _________________”Official Sponsor”
POETRY SLAM $2,500 _________________”Official Sponsor”
SCIENCEFEST $10,000 ________________ ”Official Sponsor”
CELEBRATION AFRICA FILMFEST $5,000 _________________ “Official Sponsor”
Friends of the Festivals: Gold________$1,000 Silver _______$500 Bronze_______$250 Waco National Sculpture Exhibition Sponsor $15,000_________”Official Sponsor” Pink Endowment our fund for the future to help keep the festival FREE $___________
WACO CULTURAL ARTS FEST SPONSOR CONTRACT
Please Print. This is how your comppany/name will appear in the Festival Brochure.