ways to market your ecommerce store

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This write-up is written by Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

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Page 1: ways to Market your eCommerce store

This write-up is written by Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Page 2: ways to Market your eCommerce store

This write-up is written by Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market yourOnline Store

# Er. A. S. Jain

www.groupSANS.com

Page 3: ways to Market your eCommerce store

About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market your Online Store

www.groupSANS.com

Most big brands and companies out there appear to have a great deal of “love” for social media. In private, however, a lot of these companies will complain there’s very little ROI from social media. I tend to disagree – there’s no foolproof way of calculating overall ROI from social media. To that end, it’s impossible to say how good or bad the ROI actually is. If was that bad and social media marketing campaigns were akin to throwing money down the drain, I doubt you’d see quite as many companies (big and small) taking it so seriously.You don’t have to spend hours on end each day in order to promote your business via social media; some of the best campaigns are executed in a little under an hour each day. You must first select the platforms you’ll use – the best platforms for ecommerce businesses tend to be Facebook, Google+, Pinterestand Twitter.

Social Media

Page 4: ways to Market your eCommerce store

About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market your Online Store

www.groupSANS.com

Understanding SEO means understanding Google’s algorithm. Although we don’t know exactly what it is, we have a pretty good idea of what it entails. There may be hundreds of different criteria to meet, but you need only be concerned with a few. In this video, we tell you how SEO works and the power of SEO marketing.Some point should need more attention on SEO of Ecommerce A. Research

1. Key Word Research2. Competitor Research

B. Identifying Current Problems1. Quickly Find Site Errors2. Determine Your Website Speed

C. On-Page Optimization1. Keyword Optimization2. Site Structure Optimization3.Internal Links4.Usability5.Mobile Version of Website

D. Adding Blog ContentE. Link Building

Search Engine Optimization (SEO)

Page 5: ways to Market your eCommerce store

About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market your Online Store

www.groupSANS.com

PPC is a very general term – it stands for pay per click. There are lots of different components involved in PPC, from search network advertising to retargeting, through to Google Product Listing Ads (PLAs). PPC has come a long way over the last few years, and it’s a really good way to advertise an ecommerce website in a sustainable, profitable manner. You’ll hear plenty of naysayers exclaiming that “PPC isn’t profitable” – but it can be for most people. You can’t simply throw a campaign online and hope for it to make lots of money from day one, if you could do that then everyone would be at it. With PPC you have to make a commitment to testing and bettering your campaigns on an on-going basis. Only when you make this commitment will you really start to reap the rewards that PPC has to offer.At the present time, the best PPC options out there are Google PLAs and retargeting Although traditional text ads definitely still work well both on the search and display networks, PLAs and retargeting are yielding by far the best (and most profitable) results for my ecommerce websites at the present time. PLAs are specifically for ecommerce websites – they present searchers with a picture of the item they’re looking for in the SERPS. The CPC tends to be lower than search text ads, whilst the conversion rate is higher. There are various reasons for this, including the fact that buyers are “qualified” before clicking on PLAs – they can see a picture of the item, they can see the name of the merchant and they can also see the price. If they know all of that information and they proceed to click through, there’s a high chance they’ll convert.

Pay Per Clicks (PPC)

Page 6: ways to Market your eCommerce store

About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market your Online Store

www.groupSANS.com

I’ve heard people reciting ridiculous claims including “PR is the new SEO”. PR basically involves generating a buzz around your brand or website, this is typically done via getting your website in newspapers, on the TV, on popular niche blogs and so on. In some niches PR is a great way of building a reputation – it’s a great way to market to your target audience.Next time you open the newspaper and see a review of a product, the chances are that product has been gifted to the newspaper by the brand. In return they get exposure for their product off the back of the review (good or bad). PR is deadly simple but majorly effective – the problem with PR is working out exactly where to start. It can seem daunting and pointless trying to contact random people from the TV or newspapers to see if they want to review your products.Once you’ve mastered the art of contacting bloggers for PR purposes, you can set your sights on journalists and other outlets like newspapers and TV. Although PR is essentially free (save for gifting products or services to be reviewed) it’s a time consuming exercise. It takes time to nurture relationships in the PR industry – you won’t have an awesome PR campaign overnight

Public Relations (PR Activity)

Page 7: ways to Market your eCommerce store

About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market your Online Store

www.groupSANS.com

A really easy way to market your ecommerce website without spending a lot of money is to sell on multiple channels. Take advantage of platforms like the Amazon marketplace and eBay – include a business card or promotional flyer with the items you dispatch. Include a discount code on that flyer and watch in amazement as buyers buy directly from you in the future. There are hundreds of reasons why multichannel selling is absolutely essential for ecommerce businesses – the fact you can poach customers from these big marketplaces has to be one of the main reasons.I looked at big brands that sell via marketplaces like eBay in one of my previous posts – and I said then that their reasons for doing so are to further the reach of their brand. So if the big guys are doing it, you should be too! Never underestimate the importance of multichannel selling as a part of your marketing strategy – it’s sustainable, profitable and a great way to pull in new customers with minimal effort.You’re probably wondering why I’ve omitted SEO traffic from my list of marketing methods, right? The way I see it, organic traffic has become way too unpredictable to be called “sustainable”. I’ve seen websites fall out of the SERPS overnight for a variety of reasons. Sometimes it’s clear that a webmaster has broken Google’s guidelines – other times it’s a little more murky. Nowadays I don’t work on driving organic traffic at all – any organic traffic my website does receive is a bonus.

Multichannel Selling

Page 8: ways to Market your eCommerce store

About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market your Online Store

www.groupSANS.com

1. Web Designing and Development2. Application Development3. Ecommerce Application Development.4. Mobile Application Development5. Inventory Software development. 6. CMS Development. 7. Product Engineering.8. MLM Software development. 9. 360 Degree Digital Branding Solution10. Internet Marketing

We at SANS Offers for Your Need

If you Need any of IT Solution, Just call to SANS.We are happy to serve you with Smart solutions

Page 9: ways to Market your eCommerce store

About the Author: Er. A. S. Jain commonly known by Arpan Jain, who is the Founder and CEO of SANS Technologies. SANS Technologies is basically an IT company who is taking care the Digital Branding of Many of Ecommerce Sites and News Sites world wide.

Ways to Market your Online Store

www.groupSANS.com

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