Ways to make social media for your business

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Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

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<ul><li> 1. Serco InternalSocial Media Ways to make it work for your business Matt Young @Cosmic_Matty </li></ul> <p> 2. Serco InternalWhat is superfast business?Superfast Business is a European Funded programme of fully funded business support for SMEsDelivered by Peninsula Enterprise, working with the Local Authorities &amp; Connecting Devon &amp; Somerset broadband rollout project 3. Serco InternalSuperfast Business SupportBusiness advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies.Businesses can get support to:Developing an ICT strategyDeveloping your ICT network/ infrastructureEngaging new and existing customersCollaborationClient Relationship Management SystemsFlexible workingMoving your business to the CloudBusiness ContinuityEligibility criteria apply to businesses accessing the service 4. Serco InternalThe Connected Revolution 5. Support Available 12 hours of support 6. Serco Internal1.Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materials2.Check your eligibility3.Let us know what areas of ICT and technology you might be interested in4.Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business AdvisersNext StepsDeveloping an ICT strategyDeveloping your ICT network/ infrastructureEngaging new and existing customersCollaborationClient Relationship Management SystemsFlexible workingMoving your business to the CloudBusiness Continuity 7. Serco Internalhttp://www.youtube.com/watch?v=G7KZR9NwKQQ 8. Serco Internalwww.superfastbusiness.co.uktwitter @superfastbizFacebook www.facebook.com/superfastbizjoin our LinkedIn group 'Superfast Business SW'info@superfastbusiness.co.uk0845 603 8593Stay up to date 9. Serco InternalSocial Media Way to make it work for your business 10. Serco Internal 11. Serco InternalAverage age of Facebook user in UK?Average age of Twitter user in UK?% of pensionable age UK residents on Facebook 12. Serco InternalDid you know? Twitters fastest-growing age group? 79% increase since 2012 Facebooks fastest-growing age group? 51% increase since 2012 13. ListenGoogle AlertsTwitterFeedlyShare &amp; converseTwitterFacebookLinkedInPinterestNewsletterContent creation &amp; BroadcastYou TubeBlogFlickriTunes/podcastsCommunity buildingForumFacebook GroupsLinkedIn GroupsVirtual worldsSocial media engagement ladderLess timeMore time 14. Serco InternalMobileMobile PhoneorTabletaround 80% 15. Serco InternalListen 16. Serco InternalUse social media for salesListening for social cuesListening for your brand and reputationListen to hashtags for mention of needs #Check social media search termsCheck out your reputationCheck SERPs of your phrasesCheck review sitesReady crisis management plan 17. Serco Internal 18. Serco InternalListen for sales opportunitiesWhats the best way to?How do I ? 19. Serco InternalHashtag ideasIndustry specific#manufacturing#3dprintingGeographic specific#Exeter#DevonCampaign specific#innochatMedia specific#journorequest#prrequest 20. Serco Internal 21. Serco InternalListen Tweetdeck/Hootsuite 22. Serco Internal 23. Serco InternalFeedly 24. Serco InternalShare 25. Serco Internal 26. Serco InternalBe part of the communitySharing content helps you to be part of a communityAmplifying contentFuel and support the eco-system1.Helping person who created the content they will reciprocate2.Can maintain an independent point of view you can be seen as a content curator its not all about you3.Heres something someone else says what do you think? Helping stimulate conversation 27. Serco InternalFollow content worth sharingInterior Design 28. Serco InternalStep 2 share or retweet 29. Serco InternalEngage and share through influencersInfluencers like Tanya Burr? 30. Serco Internal2,391,732 subscribers on YouTube 31. Serco InternalWhos your influencer?Social Media guru 32. Serco InternalHow do you find influencers?Klout 33. Serco Internal 34. Serco InternalCreate content 35. Adapted from Media Cloverleaf by Richard EdelmanContent first strategyTradigitalE-newsForumsDigital magazinesTraditionalMediaPressSocial networks Facebook Twitter YouTube LinkedInWebsiteResponsive designMobile enabledOwned ContentVideo, blogs, photosCreateOncePostEverywhere 36. Serco InternalWhat Content?Facts &amp; figures = InfographicsShowcase your staffShowcase businesses/customers you work withPhotos and videoBlog postsInstructional, learning content for your community scientists, procurement specialists 37. Serco InternalBecome a storytellerRe-use many timesContent 38. Serco InternalMulberry ChristmasChristmas campaign - Fairy tale theme windows in HarrodsNot as much budget as Chanel and Burberrylets do this onlinePhoto shoot using the windowsLaunch press and key bloggers 39. Serco InternalLive event video reused as a competition question and as email capture 40. Serco InternalEnter then share.. 41. Serco InternalContent Business benefitsCompetition highest ever interest50,000 entries (compared to 30,000 previous campaign)86,000 unique visitors to the page.Gained 25,000 subscribers to e-newsletter- follow these for 6 monthsBusiness perspective email capture, competition share 42. Serco Internal 43. Serco Internal 44. Serco InternalUse of visual in social mediaVisual media is really importantFacebookPinterestTwitterInstagram 45. Serco Internal 46. Serco InternalBecome a storytellerMake it visual, engaging, emotional 47. Serco InternalVideo please1 in 3 Millennials watch online material and virtually no broadcast TV 48. Serco InternalWhat content?Video for sales &amp; marketingProduct descriptions, visualisationsExpert analysis, talksCase studies, testimonials Becoming significant in Search Results Pre sales research Post sales - supportLook to use more videohttp://www.youtube.com/watch?v=HXNfDO-hGF0 49. Serco InternalCustomer supportCreating video content for customer retention &amp; staff engagement and training:Sony Xperia have created a YouTube channel of all their support and advice guides. 50. Serco InternalPinterestKnow your audience75million users2/3 of holiday destination choices from the female of the house.And80% of Pinterest users are female 51. Pinterest 52. Serco InternalVine &amp; InstagramMini videoVine -6 second videoInstagram short videoCompanies using vine as evangelists for their productsVirgin mobile, Lowes, Trident all use itSnapchat. 53. Serco InternalEasy content planning 54. Content planning6 week content plannerw/c --------- ---12345Planned events/seasonal fixturesVideoPhotosBlogFacebookTwitterPinterest 55. Serco Internal 56. Serco InternalSchedule posts for most popular times of the dayIf you schedule dont forget to be available for responsesWork with your planned business activitiesThink about seasonal opportunitiesCreate your own opportunities! 57. Serco InternalAlign your brand 58. Serco InternalCreate content with brand alignmentImprove brand penetrationNew age, audienceDifferent audienceAlign your brand with other similar brandsTell people your brand story 59. Serco InternalMulberry hand crafted in Britain brandCommissioned a series of focusses on similar brandsWedgewoodAston MartinMackintoshSaying we are like these brands #mulberryteacup 60. Serco Internal 61. Mulberry and Mackintosh 62. Serco InternalSocial Media and Thought Leadership 63. Serco InternalHighlight your expertiseShow off your opinionStart to gain followers in the sectorInfluence purchasing decisions at the right level 64. Serco InternalStart to dominate your real estate 65. Serco Internal 66. Serco InternalTEDMED.asked conference delegates to select a list of complex, persistent problems that affect millions of livesThe resulting list of 20 Great Challenges of Health and Medicine are knotty problems that require cross-disciplinary discussion. Open this discussion to the world and get a broad national debate &amp; conference in two weeks 67. Serco InternalUsing social media to learn 68. Serco InternalLearn using BlogsBlogs are great for learning from others, reflection, story sharing, facilitating connections among people, philosophising, and much moreWriting a blog is a learning activity, of course, but reading the best blogs that are available is one of my most productive learning experiences. 69. Serco InternalFollow people you want to learn from on Twitter/Facebook/LinkedInSubscribe to blogs (using Feedly) 70. Serco InternalYouTubeHarvard Business SchoolKhan AcademyAny learningYouTube EduMost Universities YouTube channelsDo you want one?What about staff training? 71. PodcastsiTunes Leadership 72. Dont forget learning from Facebook and TwitterFollow influencers, peers, phrases of value 73. Serco InternalAnalyse your success 74. Serco Internal8 KPIs for social media1.Number of Fans and Followers - Basic but important how many followers, new followers and equally important unfollowers2. Demographics and Location Whats the % males, females, where are they based what time do they use SM, what are their interests3. Number of active followers Active users is a really important indicator as you want relevant and influential people who actively interact and engage with your company.4. Likes, Shares and re-tweets Are your posts relevant and interesting to your followers? What % of posts have interactions. IF not change engagement strategy 75. Serco Internal5. Number of comments - Are you engaging in two way conversation and whats the speed of response6. Number of mentions How often are people interacting with you?7. Traffic back to website - % of traffic from social media8. Your Klout Score - Your overall influence in social media 76. Serco Internalinsights 77. Serco InternalLikes Comments and Shares 78. Serco InternalPost detail 79. Serco InternalDemographics 80. Serco InternalTwitonomy 81. Serco InternalMeasuring TwitterTweetailsTweetreach 82. Serco InternalAny questions?Matt Young@Cosmic_Mattymatt@cosmic.org.ukcosmic.org.uk </p>