waynesboro brownfields assessment & redevelopment planning project may 20 th, 2015 reuse...

WAYNESBORO BROWNFIELDS ASSESSMENT & REDEVELOPMENT PLANNING PROJECT

May 20th, 2015

Reuse Planning: Environmental (Prime):

WAYNESBORO BROWNFIELDS PLAN

KEY THEMES Build upon recent successes to move to the next level of

economic vibrancy.

Effectively link environmental assessments with redevelopment priorities.

Flood control/management is a significant factor in the ability to attract new private investment.

“Connectivity” across a variety of community elements is essential.

New Development must physically mesh with the established neighborhood and community infrastructure.


INTENDED PROGRAM OUTCOMES

Environmental: Site Inventory Phase I Environmental Site Assessment Phase II Environmental Site Assessment

Planning and Economic Development: Overall Brownfields Redevelopment Area Master Plan Understanding of the Real Estate Market Site Specific Reuse Plans Green Infrastructure Strategy Roadmap for Implementing Catalyst Private/Public Project


WAYNESBORO CARES ABOUT ITS DOWNTOWN

6

MARKET STUDY FINDINGS

Data driven analysis to support planning and decision-making…

• Market conditions (rents, sale prices, vacancy, absorption)

• Land use development potential

Real Estate Conditions and

Trends

• Ensure that planning serves community need• Insight into housing and retail demand

Demographics & Market Economics

• How will city planning efforts shape neighborhood infrastructure/services?

• Market impact of new projects

City Plans & Private Development

Projects

7

Mix of demographic segments will support market rate rental housing in the heart of Downtown Waynesboro

34,956 households income qualified

3,089 in the market for new housing (9%)

629 renter households (20%)

60 households in potential market

(9% -10% of renters prefer a walkable, downtown neighborhood)

40 new rental units per year in Downtown Waynesboro (67%

capture)

Multifamily Apartment• 3 story walk-up apartment• Mainly 1-2 bedrooms• Upper floors of existing

mixed-use/industrial buildings

Townhouse/2-Over-2• Mainly 2 bedrooms• Potential for live/work units

Product Types

Source: ESRI Business Analyst; US Census Bureau; National Association of Realtors; HR&A Advisors

8

Retail market opportunities

•Expansion of furniture and home furnishings, sporting goods, and direct sellers (e.g., arts and crafts)

Neighborhood Retail

•Potential for 7 to 8 additional food concepts focused on independent operators, including limited- and full-service menus

Food & Beverage

•Prioritize repositioning of existing commercial spaces; fill in streetscape gaps with new commercial development

Redevelopment

•Increased downtown resident and/or worker density; development of a destination cultural facility

Induced Demand

9

Opportunity to better serve locally grown small businesses and start-up companies priced out of the Charlottesville market.

Source: US Census County Business Patterns; HR&A Advisors

Mgmt of companies

Information

Manufacturing

Admin services

Real estate

Finance & insurance

Professional Services

-

200

400

600

800

1,0

00

Businesses w/ <10 Employees (as of 2011)

Charlottesville MSA

• 2,200 firms with fewer than 10 people

• 80% of total firms in selected industries

• Growth projected in professional services

• Businesses generally require < 2,000 SF

• Opportunity for workspace with shared services

• Value affordability over new construction

10

Park visitors to Shenandoah Valley are a natural market for other activities in Waynesboro, but there needs to be a compelling reason to visit.

1,250,000 Annual Park Visitors• Over $70 million in total spending• Outdoor recreation

Downtown <10 Min from Park Entrance• One of many cities with access to Skyline Drive• Existing character of East Main Street increases

“psychological distance”

Potential for VNHM as a DT Tourism Anchor • Establishes DT Waynesboro as a destination• Creates a draw for Shenandoah visitors• Supports ancillary retail and restaurant uses


STORMWATER/FLOOD BACKGROUND


DOWNTOWN REDEVELOPMENT STRATEGY


VIRGINIA MUSEUM OF NATURAL HISTORY


ARCH AVENUE & BLOCK A


FORMER VA METALCRAFTERS


STORMWATER/FLOOD STRATEGY

DISCUSSION

Please check these sources for information:http://www.revitalizingdowntownwaynesboro.com/brownfields/

PROJECT WEBSITE

http://www.revitalizingdowntownwaynesboro.com/brownfields/



waynesboro brownfields assessment & redevelopment planning project may 20 th, 2015 reuse...

Documents

downtown slide

potential market

new development

new construction slide

charlottesville market

new housing

downtown neighborhood

heart of downtown waynesboro