wayne o · 2019. 3. 1. · common mistakes wayne o evans 2017 3 what makes a web page successful...

Common Mistakes Common Mistakes Non-Profits Make Non-Profits Make

on Web Pageson Web Pages

By

Wayne O .Evans

Common Mistakes Wayne O Evans 2017 2

Meet the AuthorWayne O Evans

● 76+ Year Old Retired IBMer ● 27 Years In Rochester, MN● 15 Years as OS/400 Security Consultant● Over 15 non-profit websites developed

This presentation is my observationsThis presentation is my observations from the many websites I reviewed from the many websites I reviewed

with some common sense addwith some common sense add


What makes a web page successful

● Fact: Humans are visual 50% of human brain is visual processing

● Fact: We have short term memory of 3-7 things

● Fact: We retain feelings best

A successful web page has a picturethat focus the readers feelings


A Picture Is Worth 1000 Words

● Pleasing visuals are effective

● Pets and happy people


A Poor Image Distracts

Do not Offend Viewer


How Do You Make Your Web Page Standout?

● The web is loaded with pages from non-profits

with the same message

● The key in web page design is

DONATEDONATEDONATEDONATE

DONATEDONATE


Cartoons and Patriotic are good

Picture of children or animals that tell a story


A Picture Is WorthA Picture Is Worth 1000 Words 1000 Words

People respond to pictures instantlyPeople respond to pictures instantly

Quotes from famous people make you site standoutQuotes from famous people make you site standout


To make a mistake is humanTo learn from a mistake is

growth of knowledge

Common MistakesCommon Mistakes


1 Good First Impression 1 Good First Impression Invite reader to websiteInvite reader to website

Introduce your OrganizationIntroduce your Organization


1 Good First Impression 1 Good First Impression ● Determine your single most compelling

message

● Headline + Picture

Pets Boxedand ready to bring home

Message We have pets ready for adoption


2 No clear mission statement

MISSION - What do you do●Use simplesimple words

Mission xxxxx is a minority and veteran

operated community-based organization whose mission is to

divert parental and intergenerational incarceration,

with the goal of helping at-risk, low-income individuals to stabilize their lives economically and reach their

leadership potential in the community.

Mission● We help families of people in jail● We help prevent repeat offenders

● We provide limited emergency funds

● We educate and provide role models

College level8th grade level


3 Too much text3 Too much text

● A Picture is worth a thousand words

10,000 word essay on poor and

economically disadvantaged


4 No Giving Goals

Have clear Giving GoalsIn 2017, we need

$500,000 to meet the need


5 Goals


●Offer matching funds $2 for $1

●Every dollar pledged/given will be matched by a major donor

People love a bargain where they get More for their money

6 Appeal to cost aware


●Some companies give a portion “of sales to charities

●Encourage members of corporations to use matching grants.

7 Seek Corporate Money

Register your charity and .05 % of sale is donated


8 Page Clutter

● Too much text and no pictures● Too many unrelated items

Give reader headlines with option to seek detail

KissKeep it simple stupid


9 Font Too Small Do not make reader strain to see

● Use at least 20 pt font


10 What do I get for my donation?10 What do I get for my donation?● Show what donated $ can buy


11 - Explain Finances

● HOW much of my donation goes to overhead?● Use a Simple chart not a spread sheet

For each dollar received ??%

goes to programs to help

Row 1

Row 2

Row 3

Row 4


List major volunteers and sponsors To encourage participation

12 - Recognize People

List STAFF, BOD, VOLUNTEERS, and SPONSORS

● Pictures ● Biography ● Include e-mail and phone● Link to sponsor's website

About UsAbout Us


13 Contact Us

Should be last (right most) tab

Name and Address

Mail address

Include e-mail and phone

Form for short message

Map


14 Policies & Documents 14 Policies & Documents

●Frequently missing on website

●Collects divergent material● Privacy Policy (required)● Financial Reports● All forms in one place


12 Policies & Documents 12 Policies & Documents

●Frequently missing on website

●Collects divergent material● Privacy Policy (required)● Financial Reports● All forms in one place


2

15 Credit Card & PayPal Over Use15 Credit Card & PayPal Over Use

● Credit card fees take 3-7% of donation

● ● Show all 3 donation options

Preferred option

Encourage Mail-in a check


SummarySummary1. Make A Good First Impression2.\ Have A Clear Mission Statement3. Too Much Text is Borlng4. Have Clear Giving Goals5. Appeal To The Cost Aware6. Avoid Page Clutter7. Small Font is Hard To Read8. Make Donating Personal 9. Explain Finances10. Recognize Contributors (Who We Are) 11. Contact Us And Map12. Policies Documents Missing 13. Do Not Over Use Credit Card/Paypal

CommonCommonMistakeMistake

CommonCommonMistakeMistake

Most CommonMistake

Most CommonMistake

A Picture isBetter Than

10,000 Words


Other ThoughtsOther Thoughts

I Like ColorI Like PicturesI Like Videos

In Moderation


THINK GRAND