wave of change how can we use social media? alyssa ketterer, digital marketing manager, sia
TRANSCRIPT
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Governors Round TableJune 23-24
WAVE OF CHANGE
How can we use social media?Alyssa Ketterer, Digital Marketing Manager, SIA
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Social Media: Not a fad… it’s a way of life
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How can we use social media?
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What are your goals?
As SIA Governors… what are your goals when using social media? To reach members To communicate with fellow Governors To share information from Headquarters _________________ _________________
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Where is your audience?
Just because 200 + social networks exist… doesn’t mean you have to be on every single one.
Facebook? Twitter? LinkedIn? Pinterest?
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Soroptimists are on Facebook!
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Facebook Group: SIA Region Governors
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The #1 way you can share messages from Headquarters is…(drum roll please)
Share posts from
SIA’s and LYD’s
facebook pages! So
easy!
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Message from Headquarters Posts to YouTube Local Member Update
Great Examples:
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Best Practices: Facebook
Page v.s. Profile Page = organization, club, company, etc. Profile = personal (aka must be a person, human
body)
Page Administrators Identify multiple Page Administrators to help with
creating more content
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Best Practices: Facebook
Timing Best times to post = during downtime + weekends
Morning: 8:00AM – 9:00AM Lunch: Noon – 1:00PM End of Work Day: 4:30PM – 6:00PM Night: 9:30PM – 11:00PM
Frequency = 3 or less posts/day Use the new scheduling tool:
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Best Practices: Facebook
Engagement Tips PHOTOS, PHOTOS, PHOTOS! (and tag
people/organizations whenever possible)
Videos (people love watching stories come to life)
Short & Sweet: drive traffic to website Ask questions: use polls to survey Stats show that using Emoticons
increases engagement! Always respectful & transparent Have fun! Have a personality!
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Best Practices: Facebook
How to create a Facebook interest list…(see handout:
“Social Media
Guidelines”)
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Key Take-a-ways: How can we use social media?
Two-way, Instant Communication Connect w/ Governors Share information from Headquarters Share updates from local clubs & members
Maximize Engagement(see “Guidelines” handout)
Short & Sweet posts Make it visual (photos/videos) Timing Listen & Respond Have fun! Have a personality
Get Organized Page v.s. Profile Multiple Page Administrators Set up Interest List to help
filter your newsfeed
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Helpful Links: HOW TO’s
How to create a Facebook page: http://www.facebook.com/help/sign-up
How to create a Twitter account: http://bit.ly/ntt66z
How to upload videos to YouTube: http://bit.ly/x62L7S
How to set up a LinkedIn account: http://learn.linkedin.com/new-users/
How to shorten links with bitly: https://bitly.com/
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CONTACT INFORMATION
Alyssa Ketterer
Digital Marketing Manager
Soroptimist International of the Americas
LiveYourDream.org
NEED HELP?
https://www.facebook.com/help
Questions? Connect!
LiveYourDream.OrgSoroptimist International of the Americas
@soroptimist@LYDorg
www.youtube.com/siahqwww.youtube.com/LiveYourDreamOrg
Group: Soroptimist International of the Americas
pinterest.com/pinyourdream/