watsons club+ first ukrainian social crm (scrm)
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![Page 1: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/1.jpg)
WATSONS CLUB+˄ƐZD
17.04.2012iForum
![Page 2: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/2.jpg)
ʶWATSONS CLUB+ &ĂĐĞŬ
![Page 3: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/3.jpg)
ZD
![Page 4: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/4.jpg)
ʥWATSONS CLUB
!"#$%
&"' (" ')*)!
![Page 5: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/5.jpg)
tĂƚƐŽŶƐ ˄&ĂĐĞŬ
![Page 6: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/6.jpg)
ʿʤʶϮϬϭϰĞŵĂŝů
![Page 7: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/7.jpg)
ǀŽůƵƟŽŶŽĨƚŚĞZDůĂŶĚƐĐĂƉĞ
;ʰ,ƵƌƌŝĐĂŶĞŐĞŶĐLJͿ
![Page 8: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/8.jpg)
ZDƵƐƚŽŵĞƌ^ĞƌǀŝĐĞZĞƉƌĞƐĞŶƚĂƟǀĞƐ
WƌŽĐĞƐƐͲĞŶƚƌŝĐ
ŽŶƚĂĐƚDĂŶĂŐĞŵĞŶƚ
tĞůůͲĞĮŶĞĚ
WĞƌŝŽĚŝĐŽŶŶĞĐƟŽŶǁŝƚŚƵƐƚŽŵĞƌ
^ŝŵƉůĞdƌĂŶƐĂĐƟŽŶƐ
ǁǁǁďůŽŐƐϮĚŶĞƚĐŽŵŚŝŶĐŚĐůŝīĞ
ůůŵƉůŽLJĞĞƐŶŐĂŐĞ
ŽŶǀĞƌƐĂƟŽŶͲĞŶƚƌŝĐ
ŽŵŵƵŶŝƚLJDĂŶĂŐĞŵĞŶƚ
LJŶĂŵŝĐĂŶĚǀŽůǀŝŶŐ
^ƵƐƚĂŝŶĞĚƵƐƚŽŵĞƌŶŐĂŐĞŵĞŶƚ
ŽŵƉůĞdžZĞůĂƟŽŶƐŚŝƉƐ
^ŽĐŝĂůZDZŽůĞƐ
&ƵŶĐƟŽŶ
ƉƉƌŽĂĐŚ
ŚĂŶŶĞůƐ
sĂůƵĞ
DŽĚĞů
![Page 9: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/9.jpg)
ΞϮϬϭϬŚĞƐƐŵĞĚŝĂŐƌŽƵƉ
>ŝƐƚĞŶŝŶŐƚŽŽů
WŚŽŶĞĐĂůůŵĂŝůƐ&ĞĞĚďĂĐŬĨŽƌŵƐ>ĞƩĞƌƐŝŶƉĞƌƐŽŶĐŽŵƉůĂŝŶƚ
ZD
ƉƌŽĮůĞƐ
ŝŶƚĞƌĂĐƟŽŶƐ
ŚŝƐƚŽƌLJ
ƚƌĂŶƐĂĐƟŽŶƐ
ƉƌĞĨĞƌĞŶĐĞƐ
ĐƵƐƚŽŵĞƌĚĂƚĂ
ZD
^ŽĐŝĂůZDdĞĂŵ
DĂĐƌŽ;ƵƚŽŵĂƚĞĚͿ
DŝĐƌŽ;,ƵŵĂŶͿ Ƶ
ƐƐŝŶĞƐƐƌƵůĞƐ
ZĞƐƉŽŶƐĞ
DĂƌŬĞƟŶŐ
ƵƐƚŽŵĞƌƐĞƌǀŝĐĞ
/ĚĞĂƟŽŶ
KƚŚĞƌ
^ŽĐŝĂůZDWƌŽĐĞƐƐ
ůŽŐƐDĞƐƐĂŐĞďŽĂƌĚƐ^ŽĐŝĂůĚĂƚĂEĞǁƐŽŵŵƵŶŝƚLJ
![Page 10: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/10.jpg)
tĂƚƐŽŶƐůƵďнʿtĂƚƐŽŶƐ
ˀ
ˁͲ
ʦ;ĞͲŵĂŝů&Ϳ
ζ˃ʫʸʫˇʽʻʤнζʶʤˀ˃ˏнͲD/>нFͲʿˀʽˇʰʸːсWATSONS CLUB+
ϰϬϱϱϭϲϬϰϮϬϭϮ
ʤtĂƚƐŽŶƐůƵďн
'ĞŶĚĞƌ tĂƚƐŽŶƐůƵď tĂƚƐŽŶƐůƵďнF D E
75%21%4%100% 100%
2%10%88%
ŐĞZĂŶŐĞ tĂƚƐŽŶƐůƵď tĂƚƐŽŶƐůƵďн<20 ϮϬͲϮϵ ϯϬͲϯϵϰϬͲϰϵϱϬͲϱϵϲϬͲϲϵE
11%32%27%17%ϵй3%1%100% 100%
7%3%
3%1%
23%ϱϲй7%
![Page 11: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/11.jpg)
ˀWATSONS CLUB+
50 000
11%8% ϲй
ϴϵй
ϵϭйϵϭй
40 00030 00020 00010 000
ʪ
ʿ
4%3%
ϲй3% 3%
54%
ϰϲй43%
ϯϲй
47%52%
2%
30 000
20 00025 000
10 00015 000
5 000
ʪ ˔ ˇ ʺ
ʪtĂƚƐŽŶƐ˄
>ŝŬĞƐ
ʶ
^ŚĂƌĞƐ
ʺ
www.advermap.com.ua
ʯWATSONS CLUB+
5000
ʺ2011
ʤ2011
ʺ2011
ʰ2011
ʰ2011
ʤ2011
ˁ2011
ʽ2011
ʻ2011
ʪ2011
˔2012
ˇ2012
ʺ2012
ʤ2012
10 000
15 000
20 000
25 000
30 000
35 000
40 000
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tĂƚƐŽŶƐĐůƵďнʪʦʽʱʻˏʫʥʤʸʸˏʯʤʿʽʶ˄ʿʶʰ˄ˋʤˁ˃ʻʰʶʤʺtd^KE^>hнʿϲ;ϭϱͲϮϭϬϯϭϮͿ
ʤ13 5001374ΗΗϴϲϬΗΗ14512 233ϲ;ͲϯϯϵϲͿ
ˀʫʯ˄ʸː˃ʤ˃ϰϮϳй˄ˋʤˁʻʰʶʽʦWATSONS CLUB+ˁʽʦʫˀˌʰʸʰʿʽʶ˄ʿʶʰʦZDͲϵϭϳй
![Page 13: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/13.jpg)
tĂƚƐŽŶƐůƵďнĐƵƐƚŽŵĞƌƐĞƌǀŝĐĞ
ˀ
ʤϭϱϬϯϭϮϭϯϱϬůŝŬĞƐϳϭϮƐŚĂƌĞƐϭϬϳϭϴĐŽŵŵĞŶƚƐ
ϲϵϴйʻ
ϭϬϳйʦ
ϭϵϱйʽ
ˀ
ʦ
ʯ
ʽ
107
88
ϭϵϱ
0 50 100 150 200 250
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tĂƚƐŽŶƐůƵďн
ϭϬϳϭ˄ˋʤˁ˃ʻʰʶʤ˃ʽʿͲϭϬϭϲϬϰϮϬϭϮ;ϭͿ
Ϯϲϰϭй˄ˋʤˁ˃ʻʰʶʽʦtĂƚƐŽŶƐůƵďн
![Page 15: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/15.jpg)
ʶ
![Page 16: Watsons Club+ First Ukrainian Social CRM (sCRM)](https://reader034.vdocuments.mx/reader034/viewer/2022042813/5444dc71b1af9f3f6c8b45b1/html5/thumbnails/16.jpg)
ŽƌƉŽƌĂƚĞ^ZD/ŶƚĞŐƌĂƟŽŶ&ƵŶĚĂŵĞŶƚĂůƐ
DĂŝŶƐƚƌĞĂŵWƌĂĐƟĐĞƐ
ƐƐĞŶƟĂůZĞƋƵŝƌĞŵĞŶƚƐ
^ŽĐŝĂůŵĞĚŝĂƉƌĞƐĞŶĐĞŽŶǀĂƌŝŽƵƐƐŝƚĞƐ
>ŝƐƚĞŶŝŶŐĂŶĚŵŽŶŝƚŽƌŝŶŐ
ŽŵŵƵŶŝƚLJŵĂŶĂŐĞŵĞŶƚ
ŶŐĂŐĞŵĞŶƚĂŶĚŝŶƚĞƌĂĐƟŽŶ
DŝĐƌŽƐŝƚĞĐƌĞĂƟŽŶ
ŽƌƉŽƌĂƚĞǁĞďƐŝƚĞƐŽĐŝĂůŝŶƚĞŐƌĂƟŽŶ
KƌŐĂŶŝnjĂƟŽŶĂůƐƚƌƵĐƚƵƌĞ
^ŽĐŝĂůZDƉƌŽĐĞƐƐĂŶĚĨƌĂŵĞǁŽƌŬ
ŚĂŶŐĞŵĂŶĂŐĞŵĞŶƚ
ƵůƚƵƌĞƐŚŝŌ
'ŽǀĞƌŶĂŶĐĞĂŶĚŐƵŝĚĞůŝŶĞƐ
ĚǀŽĐĂĐLJƉƌŽŐƌĂŵĐƌĞĂƟŽŶĂŶĚĞŵƉŽǁĞƌŵĞŶƚ
DƵůƟƉůĞƉůĂƞŽƌŵƚŽŽůŝŶƚĞŐƌĂƟŽŶ
/ŶĨŽƌŵĂƟŽŶƌĞƐƉŽŶƐĞƉůĂŶĂŶĚƉƌŽĐĞƐƐ
ƌŝƐŝƐŵĂŶĂŐĞŵĞŶƚƉůĂŶ
/ŶƚĞƌŶĂůĂŶĚĞdžƚĞƌŶĂůĐŽůůĂďŽƌĂƟŽŶŝŶƚĞŐƌĂƟŽŶΞϮϬϭϬŚĞƐƐŵĞĚŝĂŐƌŽƵƉ
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ˁʿʤˁʰʥʽʯʤʦʻʰʺʤʻʰʫ
ʰʪĚŝĚŽŬŝΛĚĐƵĂ
ϬϱϬϯϴϳϭϬϰϵ
ʽʧ ŚŽƐŚǀĂΛŚŽƐŚǀĂƉƌ ĐŽŵƵĂ
050 384 7178
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