water export dag 26 juni 2009 klaas knies watertechnologie

Klaas Knies©

Juni 2009

Water Export Dag 2009Water Export Dag 2009

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Export, a matter of controlExport, a matter of control


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Export starts with Export starts with

5 P5 P’’ss


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Proper Preparation Prevents Poor Proper Preparation Prevents Poor

Performance Performance

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Export is no order tap!Export is no order tap!

Export is think, Export is think,

check andcheck and

go!go!


The first questions are:The first questions are:

W.H.A.T.?W.H.A.T.?

•• Do we Want?Do we Want?

•• What do we Have?What do we Have?

•• Are we Allowed?Are we Allowed?

•• Is there a Team?Is there a Team?

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Internal check upInternal check up

External check upExternal check up

Operational check upOperational check up

•• Company objectives / goals Company objectives / goals

•• SW(ot)SW(ot)

•• Marketing research (sw)OT Marketing research (sw)OT

•• Market strategyMarket strategy

•• Marketing mixMarketing mix

•• Sales supportSales support

•• Delivery conditionsDelivery conditions


TeamworkTeamwork

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•• Motivation by CommunicationMotivation by Communication

•• Export checklistExport checklist


USP (Unique selling point)USP (Unique selling point)

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•• Why me?Why me?


MarketMarket

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•• Where?Where?

•• Who?Who?

•• Any movements? Any movements?


Export marketingExport marketing

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•• Watch and ListenWatch and Listen


AlertnessAlertness

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•• Company Company

•• Product Product

•• MarketMarket

•• ClientsClients

•• FinanceFinance

•• PoliticsPolitics


Training and coachingTraining and coaching

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•• Update knowledgeUpdate knowledge

•• Secure experienceSecure experience

•• Promote open mindPromote open mind


water export dag 26 juni 2009 klaas knies watertechnologie

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