water export dag 26 juni 2009 eef lammers experiences of water4all
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Water Export Dag 26 juni 2009TRANSCRIPT
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Water Export Day 26-6-2009
presentation 1
ExperiencesExperiences of Water4allof Water4all
Water Export Day
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Water Export Day 26-6-2009
presentation 2
ObjectiveObjective
Sharing our experiences with developing
waterbusiness in Turkey
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Water Export Day 26-6-2009
presentation 3
ContentsContents
� Context
– Product
– History
– Market
� What we did
� Status
� What we will do
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Water Export Day 26-6-2009
presentation 4
ContextContext
� Product
– Market vs Technology
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Water Export Day 26-6-2009
presentation 5
ContextContext� Product
– Local small scale watertreatment systems forsmall communities (< 600 M3/day)
� Sterile water
� Self supporting
� Low energy consuming filtration technology
� No chemicals for filtrationprocess
� Self control
� Remote monitoring and control
� Complete system
� pref. Containerized
� Local support when needed
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Water Export Day 26-6-2009
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ContextContext� Product
� Technology
– Key partner
– Supporting partners
• VDL Steelweld
• Ecorys
• Rabo bank
• Rook
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Water Export Day 26-6-2009
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ContextContext
� Product
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Water Export Day 26-6-2009
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Context Context � Up to 200 ltr/day p.p.p.d. or more
� 35000 Agglomerations < 2000 pers.
� Leakages , reliabiliy
� Growing population increasing waterconsumption
� Effective water usage� Awareness
� Rainwater harvesting
� Reuse/ Cascading Grey-water treatment
� Terror
� Nature
� Millenium goals
� EU
� Health
� Culture
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Water Export Day 26-6-2009
presentation 9
ApplicationsApplications and Marketsand Markets
� Watersupply companies
� End of line use.
� Drinking water production
� Upgrading services
� Rain water harvesting
� Small communities– VIllages, compounds, agglomorations, hotels, shopping malls, etc
� Reuse of domestic water
� Effective use of water
� Cost reduction
� Exploring smaller sources ( networking)
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Water Export Day 26-6-2009
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ContextContext� Product
– Characteristics
� Container and pallet module
� Lineair upgradable
� Low energy consumption
� No chemicals for filtration
� (Low) cleaning frequency
� Understandable technology
� Fouling control
� Competative costprice
� Factory made
� Robust
� Remote monitoring and control
� Network
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Water Export Day 26-6-2009
presentation 11
ContextContext
� History
– Starting point; existing contacts for trucksafety
products
– Trade mission of V & W
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Water Export Day 26-6-2009
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WhatWhat we we diddid� Product related
– Technology protection
– Decided how we can handle and benefit product/technology distribution.
– Prove used technology
� Market related
– The Netherlands
� NWP/ TNWP
� VLM
� Ministerie van V&W
� Ministerie van Economische Zaken (eg EVD , PvW)
� Embassy/comsulate
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Water Export Day 26-6-2009
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WhatWhat we we diddid
� Market related
– Pilot project in Istanbul at ISKI.
– Turkey (customers)
� Governmental small communities
� ISKI , ASKI, etc
� Construction and engineering firms
� Trading companies
� Groups of firms
� Media
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Water Export Day 26-6-2009
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WhatWhat we we diddid
� Market related (Awareness)
– Turkey (public organisations)
� Governmental
� Universities
� Financing
� Political parties
� Municipalities
� Embassy/Consulate
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Water Export Day 26-6-2009
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StatusStatus– Test report with ISKI for technology
– Investment procedure
– Intention for 1000+ systems
– Relationship with University
– Development of operational leasing concept forcommercial groups of companies with Istanbul basedfirm.
– Support of and cooperation with top management of drinking water company
– Establishing licence agreements withengineering/manufacturing companies
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Water Export Day 26-6-2009
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Water Export Day 26-6-2009
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WhatWhat we we willwill dodo� Product development
– Point of use testing
– Filter capabilities adapted to Turkisch req.
– >>>>> Redesign
� Representatives network including Turkeyneighbours countries (non exclusive base)
� Training program
� Cooperation with watercompanies– testing - environmental circumstances
� Legal support for agreements.
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Water Export Day 26-6-2009
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PracticalPractical� Preparation
� Language
� Culture
� Join promotion activities (e.g. trade-missions)
� Be flexible
� Do have respect and be polite and have patience
� Look for partnership and be aware of eachothersadded value
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Water Export Day 26-6-2009
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PracticalPractical
� Personal relation
� Share benefits
� Keep “front door” in mind
� Politics
� Reliable
� Keep “front door” in mind
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Water Export Day 26-6-2009
presentation 20
TurkeyTurkey -- The The NetherlandsNetherlands
It is the same, but different