Subaru and Penn State Public Broadcasting

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Subaru Penn State

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Land TrustAlliance

Partnership

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✦ Subaru Drivers✦ Community Volunteers✦ Penn State Family✦ Conservation Professionals

Teaming Up for Water Friendly Roads

A green solution brought to you by Subaru, Land Trust Alliance andPenn State’s Water Blues ~ Green Solutions Public Media Initiative

the three partners

• Subaru activating customer’s in the Pittsburgh Area

• Penn State working with PGH Center

• WPC designing project and recruiting from their volunteer base and measuring results

• image: three logos? thumbnails of three webpages, people - Guy at Subaru dealership, guy with camera, guy with shovel

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Activating Subaru Customers

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Installing a Roadside Rain Garden

Filming the Work

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Success is . . .

✦ Subaru Customers Make a Difference✦ Penn State Films the Event✦ Land Trust Alliance Advances Mission✦ The Community Has Cleaner Water

Broadcast Web Social Media

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Impact-Driven Media

BROADCAST DOCUMENTARY: reaches 115 million public TV viewers

MEDIA MATERIALS: inspires students, citizens, professionals and communities

ONLINE COMMUNITY: people share local stories

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Success is . . .

Subaru positioned as leader addressing the environmental challenge of our time -- Water

watch film watch trailer watch overview

support provided by

Share YourWater Story

Broadcast Schedule

Green Solutions Database

The U.S. Environmental Protection Agency anticipates that, by 2014, thirty-six state will face local, regional or statewide water shortages. With demand for water growing and infrastructure crumbling, America has an urgent need for better water management. Learn more

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Learn how you can make a difference in the fight to protect our clean water

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Success is . . .

Dealership Impact

Driving Action

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Community

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Dealer Plug-ins✦ In the Community✦At the Dealership

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✦ Dealers Engage Communities in Green Solutions✦ Subaru-sponsored Toolkits Activate People Nationwide ✦ Subaru’s Leadership Inspires by Example

Success is . . .

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Partnership Timeline

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Social Media Buildup, Share the Love Event, Ongoing Inspiration

Documentary Premiere, Shared Stories, Online Community

Share the Love Replication, Dealer Plug-ins, Broader Impacts

June 2012

September 2013

September 2013

Share the Love Green Highways, Spring 2013

waterbluesgreensolutions @H20blues greensolutions

pspb.org/public-service-media