2 D A Y S O N L Y1 9 S W I S S B R A N D S

1 , 6 0 0 W A T C H E S

B E S T S E L E C T I O N & P R I C E S O F T H E Y E A R

A P R I L 2 4 T H & 2 5 T H

1 9 T H A N N U A L

E V E N TWATCH

2 D A Y S O N L Y1 9 S W I S S B R A N D S

1 , 6 0 0 W A T C H E S

B E S T S E L E C T I O N & P R I C E S O F T H E Y E A R

A P R I L 2 4 T H & 2 5 T H

WATCH

1 9 T H A N N U A L W A T C H E V E N TA P R I L 2 4 T H & 2 5 T H

Every spring we travel to Geneva and Basel, Switzerland for the largest industry watch shows in existence – SIHH and Baselworld. It’s a lot of excitement, incentives and

comraderie packed into two days.

It started, years ago, as just a simple gathering of watch enthusiasts interested to hear what we learned at the show. Then, our Swiss watch brand representatives joined in the conversations. They traveled to our little store in Indy and

brought big collections of their watches to show off. It caught on. More reps came. And more. Fast forward, nearly twenty years later, and our little store isn’t so little anymore.

Nor is our watch event. It’s one of the largest of its kind in the country! A lot of excitement, incentives and most

importantly – fun – packed into two days. We hope you will join us.

BJ Nichols, PresidentVladimir Dzeletovic, Watch Director

Baselworld show (circa 2014)

2 D A Y S O N L Y1 9 S W I S S B R A N D S

1 , 6 0 0 W A T C H E S

B E S T S E L E C T I O N & P R I C E S O F T H E Y E A R

A P R I L 2 4 T H & 2 5 T H

1 9 T H A N N U A L

E V E N TWATCH

THE VALLÉE DE JOUX. FOR MILLENNIA A HARSH,

UNYIELDING ENVIRONMENT; AND SINCE 1875 THE

HOME OF AUDEMARS PIGUET, IN THE VILLAGE OF LE

BRASSUS. THE EARLY WATCHMAKERS WERE

SHAPED HERE, IN AWE OF THE FORCE OF NATURE

YET DRIVEN TO MASTER ITS MYSTERIES THROUGH

THE COMPLEX MECHANICS OF THEIR CRAFT. STILL

TODAY THIS PIONEERING SPIRIT INSPIRES US TO

CONSTANTLY CHALLENGE THE CONVENTIONS OF

FINE WATCHMAKING.

THE VALLÉE DE JOUX. FOR MILLENNIA A HARSH,

TO BREAK THE RULES,YOU MUST FIRST MASTER THEM.

ROYAL OAK OFFSHOREIN STAINLESS STEEL. CHRONOGRAPH.

ROYAL OAK OFFSHOREIN STAINLESS STEEL. CHRONOGRAPH.

*Some exclusions apply.

S E r i o u S S AV i N g ST A k E A D V A N T A g E o f s A V I N g s

C E R T I f I C A T E s , V A L I D o N L y D U R I N g T H E T W o - D A y W A T C H E V E N T .

Your value increases even more with Reis-Nichols’ extended warranty, trade-in offers and the option of

interest-free financing.*

T H E R E I s s I m P L y N o B E T T E R T I m E T o

P U R C H A s E A N E W W A T C H .

Only once a year can you shop from a collection so vast. Come see what’s new, and best sellers priced from

only a few hundred dollars, to rare collectibles worth hundreds of thousands.

DAY So N LY

T H E m o s T R E s P E C T E D A N D W E L L - k N o W N B R A N D s

I N T H E W o R L D .

Vendor restrictions prohibit us from listing all brands.Selection varies by store.

B r A N D S1 9

39MM MASTER ULTRA THIN PERPETUAL

The new Master Ultra Thin Perpetual watch is the very essence of watchmaking elegance.

JaegerPage.indd 1 3/26/15 8:54 AM

E S TAT E C o L L E C T i o No U T s T A N D I N g V A L U E s , P R E - o W N E D

W A T C H E s . s H o P o U R C o L L E C T I o N o f V I N T A g E m o D E L s A N D

C U R R E N T s T y L E s .

All estate timepieces are serviced by our Certified Master Watchmakers using genuine manufacturer parts. Each watch is also polished, refinished and restored as closely as possible to

the original condition.

Every pre-owned timepiece has a full one year operational warranty backed by Reis-Nichols.

T r A D E i N Yo u r WATC H

U P D A T E T o A N E W s T y L E o R s I m P L y C A s H I N o N y o U R s W I s s T I m E P I E C E s

On-the-spot expert watch evaluations and purchase offers will be available during the two-day event.Private appointments are also available.

Y E A r1

Advertiser: Panerai

Ad: Luminor 8 Days GMT PAM233

Publication: Reis Nichols Watch Mailer

Issue: April 2015

Bleed: 5.5" x 8.5"

Trim: 5.25" x 8.25"

Safety: 4.75" x 7.75"

Giga Job#: 68948

COLOR TAG INFO

______________ / /

luminor 1950 8 days gmt (ref. 233)

designa n dtechnology.

panera i .com

f o R m o R E I N f o , o R T o s I g N U P f o R T H E s U m m E R R E A D I N g P R o g R A m ,

V I s I T W W W . I N D y P L . o R g

g i V i N g B AC K

This year’s watch event will support The Indianapolis Public

Library and their summer, reading program. Each summer they reach up to 60,000 people with the goal

of bridging the gap in learning between school years for children and motivating them to read more.

Join in the fun of the summer reading program by taking your own children,

grandchildren or any child to your local Indianapolis Public Library. This year’s “Beatz & Bookz” theme is sure

to be a hit with all ages!

Advertiser: Panerai

Ad: Luminor 8 Days GMT PAM233

Publication: Reis Nichols Watch Mailer

Issue: April 2015

Bleed: 5.5" x 8.5"

Trim: 5.25" x 8.25"

Safety: 4.75" x 7.75"

Giga Job#: 68948

COLOR TAG INFO

______________ / /

luminor 1950 8 days gmt (ref. 233)

designa n dtechnology.

panera i .com

Owning multiple watches is as common as owning multiple pairs of shoes. Various models are made for different lifestyles and activities. A watch is more than a mere time-telling device, it’s a reflection of your personal style, and our watch experts can help you find the perfect timepiece to match yours.

With more than 19 brands, we strive to carry a selection that is not only second to none for collectors, but also for the casual watch enthusiast. With Tissot, you can select from a multitude of styles and state-of-the-art functions, such as their T-Touch series. If you were to choose TAG Heuer, you would be in great company, as it is one of the most recognizable brand names in the world. And nothing celebrates and symbolizes a personal achievement quite like a Rolex. As the area’s only authorized Rolex retailer, our selection is vast and our expertise is second to none. For those looking for truly unique timepieces, come in and chat with any of our watch professionals. They will share the rich history and time-tested traditions of brands such as Patek Philippe, Cartier, Jaeger LeCoultre, Audemars Piguet, Breitling and more.

A s A P P R E C I A T I o N f o R f I N E s W I s s T I m E P I E C E C o L L E C T I N g g R o W s , s o

D o E s o U R E x P E R T s T A f f A T R E I s - N I C H o L s .

M E E T o u rS P E C i A L i S T S

g R E E N W o o DJohn Sakelaris 20 yrs, Dan Bergman 27 yrs,

Ray Murray - watchmaker 32 yrs

f A s H I o N m A L L C o m m o N sJacob Burger 3 yrs, Vladimir Dzeletovic - Watch Director 9 yrs,

Cole Hale 8 yrs, Aaron Bennett 18 yrs

Our watch experts have more than a century of combined experience. Each has hours of extensive training with multiple

Swiss timepiece brands.

H o N o R H I mT H I s f A T H E R ’ s D A y

Portugieser Annual Calendar. Ref. 5035: It took Portugal’s ocean-going heroes centur ies to become legends; IWC’s Portugieser took just 75 years. For it is that long since the appearance of the first IWC Portugieser with a pocket watch movement marked the beginning of a new legendary era. And that revolutionary step forward is still mirrored today in the IWC-manufactured 52850 calibre. The fact that innovative new technology no longer

needs an eternity to achieve legendary status can be seen in the annual calendar, where the month, date and day can be read off at a glance. iwc. engineered for men

Mechanical movement, Pellaton automatic winding, IWC-manufactured 52850 calibre, 7-day power reserve, Power reserve display, Annual calendar with displays for the month, date and day, Sapphire glass, See-through sapphire-glass back, Water-resistant 3 bar, Diameter 44.2 mm

IWC PortugIeser. the legend among ICons.

ReisNicholsWatchEvent_IWC13977_P5TL2.indd 1 3/5/15 2:15 PM

Portugieser Annual Calendar. Ref. 5035: It took Portugal’s ocean-going heroes centur ies to become legends; IWC’s Portugieser took just 75 years. For it is that long since the appearance of the first IWC Portugieser with a pocket watch movement marked the beginning of a new legendary era. And that revolutionary step forward is still mirrored today in the IWC-manufactured 52850 calibre. The fact that innovative new technology no longer

needs an eternity to achieve legendary status can be seen in the annual calendar, where the month, date and day can be read off at a glance. iwc. engineered for men

Mechanical movement, Pellaton automatic winding, IWC-manufactured 52850 calibre, 7-day power reserve, Power reserve display, Annual calendar with displays for the month, date and day, Sapphire glass, See-through sapphire-glass back, Water-resistant 3 bar, Diameter 44.2 mm

IWC PortugIeser. the legend among ICons.

ReisNicholsWatchEvent_IWC13977_P5TL2.indd 1 3/5/15 2:15 PM

C o N g R A T U L A T E T H E mo N T H E I R A C H I E V E m E N T s

C H E R I s H H E RT H I s m o T H E R ’ s D A y

MC9300 Michele - Reis Nichols - mailer image.indd 1 3/26/15 1:46 PM

C E L E B R A T E y o U RA N N I V E R s A R y T o g E T H E R

E N j oY Lu N C H o N u S !

A T T H E W A T C H E V E N T1 1 A m - 4 P m E A C H D A y

Shapiro’s Kosher-style Delicatessen has been serving the Indianapolis community for 110 years. Created

from four generations of recipes steeped in tradition, Shapiro’s delicious food is made with the highest

quality and freshest ingredients available.

MAKERS OF THE ORIGINAL SWISS ARMY KNIFE | vIcTORINOx.cOM

I.n.o.x.

Forged to resist.The highest quality standardsfor ultimate functionality.

• ADS15006_Reis_Nichols_INOX_FINAL.indd 1 3/3/15 5:08 PM

TAG HEUER CARRERA CALIBRE 5Cara Delevingne challenges rules. Being free-minded is her motto. Like TAG Heuer, she defi es conventions and never cracks under pressure.

TAG HEUER CARRERA CALIBRE 5Cara Delevingne challenges rules. Being free-minded is her motto. Like TAG Heuer, she defi es conventions and never cracks under pressure.

TH 03070-15 ReisNichols_WatchMailer.indd 1 3/13/15 5:30 PM

S TA N D i N g T H E T E S T o f T i M E …

When Vladimir, Reis-Nichols Jewelers’ Watch Director, was asked what new trends he is excited about, he simply replied, “classic styling.” Classic styles do endure, but for a guy who is always on the cutting edge of fashion, trends and timepieces, his answer was surprising.

Vlad went on to point out these few examples...

“Look at the Royal Oak (Audemars Piguet) it was introduced in 1972 and the style is still their best seller.”

“This Patek Philippe style is from the early 1900s – looked great then and it still will in another 100 years.”

“Panerai introduced this style in World War II. Many military styles are classic.”

“This is my pick for a future classic, I love the sharp but simplistic style of this newer Cartier – they didn’t overdo it.”

ReisNichols_5.25x8.25.indd 1 2/27/15 4:59 PM

WATC H M oV E M E N T g u i D E

WITH THE PRoPER CARE & mAINTENANCE, A fINE sWIss WATCH CAN BE ENJoyED foR A LIfETImE. To ENsURE PRoPER oPERATIoN, BE AWARE of HoW To PRoPERLy sET, WIND & CARE foR THE

VARIoUs TImEPIECE moVEmENTs.

Q U A R T zBATTERY POWERED

Battery - Batteries should last up to two years. If you need a battery replacement, please attend to it immediately as a dead cell can harm the movement. If you own a water resistant model, all gaskets should be replaced & water resistance tested to proper depth.

Maintenance - To ensure reliable performance, your watch should be serviced when issues arise within 1 year of a cell change such as erratic timekeeping, stops during calendar change or stops and starts.

Water Resistance - Seals should be checked every year to ensure integrity of water resistance. If a diving model, water resistance should be checked before each diving session.

m E C H A N I C A LSELFWINDING/AuTOMATIC

It’s not uncommon for automatic watches torequire winding after an extended period of time at rest. In order to maintain the desired level of performance, please wind the crown 40-50 times before wearing.

Maintenance - To ensure reliable performance, your watch should be serviced every three to five years.

m E C H A N I C A LMANuAL WIND

If you have a manual wind watch, try to wind it at the same time every day. Winding it in the morning is best because you will have consistent power throughout the day. This may also contribute to more accurate timekeeping.

When the watch is fully wound, you will feel resistance as the mainspring tightens. When the crown stops, that’s enough winding. Do not try to force it any further, you could damage both the mainspring & components in the escapement.

When winding a manual wind watch, it is advisable to take off the watch. If you keep the watch on while you wind it, you may put unnecessary strain on the winding stem at all points, but particularly where the stem attaches to the winding crown.

REAL BACK COVER

25682_DY_ReisNichols_MALBI510.indd 1 3/23/15 4:59 PM

WATC H B AT T E rY C H A r i T Y P r o g r A M

T H E R E I s N E V E R A C H A R g E f o R A s I m P L E W A T C H B A T T E R y R E P L A C E m E N T

A T R E I s - N I C H o L s .

All we ask for is a small donation, of which 100% of all funds collected go to benefit local charities. Most of the charitable

organizations we contribute to are right here in Indiana.