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  • Wataniya MobileSeptember 2013

  • 2

    This presentation (the Presentation) has been prepared by Wataniya Palestine Mobile Telecommunication Company PSC (the Company) solely for use with professional or institutional investors. This Presentation is strictly confidential and is furnished to you solely for your information. It should not be treated as giving investment advice and may not be copied, reproduced, distributed or otherwise made available (in whole or in part) to any other person (including any member of the press) and it may not be published, in whole or in part, by any medium for any purpose. No specific investment objectives, financial situation or particular needs of any recipient have been taken into consideration in connection with the preparation of this Presentation.

    The information contained in this presentation has not been independently verified. No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this Presentation. None of the Company, its advisors or any of their respective representatives or affiliates undertakes to update, complete, revise or amend the information contained in this Presentation subsequent to the date hereof. Furthermore, none of the Company, its advisors or any of their respective representatives or affiliates shall have any liability whatsoever (in negligence or otherwise) for any loss, whether direct or indirect, howsoever arising from any use of this Presentation or its contents or otherwise arising in connection with this Presentation.

    This Presentation contains certain forward-looking statements that speak only as of the date of this Presentation. Such statements are made on the basis of assumptions and expectations that the Company currently believes are reasonable, but could in the future prove to be wrong. All forward-looking statements are subject to risks, uncertainties and assumptions that could cause actual outcomes to differ materially from those contemplated by the relevant forward-looking statement. Important factors that could cause actual results to differ materially from the Company assumptions and expectations include, among others: The Company ability to manage domestic and international growth and maintain a high level of customer service; future sales growth; market acceptance of the Company product and service offerings; the Company ability to secure adequate financing or equity capital to fund our operations; network expansion; performance of the Company network and equipment; cooperation of incumbent local exchange carriers in provisioning lines and interconnecting our equipment; regulatory approval processes; changes in technology; price competition and other market conditions and associated political risks.

    This presentation does not constitute an offering of securities or otherwise constitute an invitation or inducement to any person to underwrite, subscribe for or otherwise acquire or dispose of securities in the Company.


  • 3

    Company Overview

  • Second mobile telecommunications company in Palestine .

    launched commercially on 1 November of 2009.

    Completed Q3 2013 With 638k Subscribers.

    Incorporated in 2007 and listed on the Palestine Exchange (Palestine Securities Market) on January 2011 .


    (1) As of September 30th 2013

    (2) NMTC owns 100% in Wataniya International


    Wataniya Mobile Profile

    WM Ownership Breakdown Q3 2013 (1)


    To become the telecom provider of choice in Palestineby leading in customer experience and innovation whilefulfilling stakeholders expectations.


    Respect All: Embracing modesty and respectingeveryone regardless of their position or status.

    Engage Others: Contributing to our community andbuilding social partnerships that add long-term andsustainable value.

    Make a Difference: Innovation that matters is at thecore of everything we do.

    Our Beliefs ...

    Wataniya International



    Free float17.52%

  • 5

    TBD Chairman TBD

    Palestine Investment Fund

    Board of Directors

    Dr. Nasser Marafih Vice Chairman Wataniya


    Mr. Amer Sunna MemberWataniya


    Mr. Michael Hancock MemberWataniya


    Mr. Durgham Maraee Member PIF*

    Mr. Khalid Al Mahmoud MemberWataniya


    Mr. Faisal Al Shawwa Member PIF*

  • 6

    Key pointsA compelling investment opportunity

    Lucrative market

    Company performance1

    International experience

    Shareholder Support

    Second market entrant challenging the incumbent operatorCustomers hungry for choice, better network quality and improved serviceMarket growth potential low penetration in MENA today 82.5% end of Q313

    Positive subscribers growth 638k subs. by end of Q3 13, an 8% increase on Q312Progressive market share development 28.8% by end of Q313 vs. 27.6% on Q312Positive EBITDA growth US$5.9m by end of 9M13, a 31% increase on 9M12

    Experienced management team with a mix of local and international experience over 149 years of combined experience in telecoms industry

    Benefits from local knowledge and expertise of PIF - a US$783 million state-owned investment company by the end of 2012Strategic partnership with Oordoo provides technical expertise and procurement benefits a leading operator with over 89.6m customers in 15 countries

    Macro environmentResilient economy uncoupled from the global downturnEconomic prospects remain to be positive despite the political impactStrong fundamentals underpinning economic growth

    Note:(1) Information related to WB market only since the company is not yet operational in Gaza.

  • Q3 2009 2009


    November 2009 Launch of operations of Wataniya Mobile

    31 December 2009110K subscribers0

    10 September 2009 Effective date of License

    Company overviewMeasurable accomplishments in a short period of time

    License allows Wataniya Mobile to provide 2G and 3G services (currently exclusive license for 3G) and international gateway for 15 years from the effective date (renewable by 5 years) in both West Bank and Gaza

    Wataniya Mobile has developed an innovative and high quality range of products and services to compete with incumbent operator

    Network covers 97% of the Palestinian population of the West Bank

    Extensive distribution network in West Bank: Characterized by its lean two-layered structure and spread


    31 December 2011465K subscribers

    January 2011 Public trading On PEX (1)

    (1) Palestine Exchange


    31 December 2012610K subscribers

    January 2012 listing on Al Quds index.


    30 September 2013638K subscribers

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    StrategyTo be the preferred choice for mobile wireless telecommunications services for consumer and enterprise throughout Palestine

    Focus on Growth & Revenues

    A challenger with new approach, positioned closer to the customers life style.

    Introducing market-leading services with refined geographical and behavioral segmentation approach.

    Segment customer loyalty and retention programs

    Leverage network as a platform for diversified revenue-generating products and services.

    Build on local strength to build significant postpaid and enterprise share.

    Gaza market Entry.

    An advanced network with planned expansion and enhancement.

    Expand direct and indirect distribution network.

    Position the brand as the value for money brand

    Lead the market in customer service with regionally recognized KPIs.

    Unique product solutions through advanced billing, specialized systems and network elements.

    Position the company in the community through CSR, various events and sponsorships.

    Differentiated Proposition

    Leverage Group Efficiencies

    Leverage relationship with Oordoo and Oordoo Group companies:

    Knowledge transfer

    Products and VAS

    Large Group procurements featuring powerful economies of scale

    Access to talent pool

    Regional initiatives


    Roaming and transit

  • SalesComprehensive sales & distribution network a lean two-layered approach

    FMCG1 Distributor

    Maximized control over top performing GSM retail shops

    Highest direct POS coverage for recharge products

    Minimized intermediary layers

    Maintain price stability

    Model advantages

    Note:(1) Fast moving consumer goods (2) Points of sale

    Alternative Channels

    Telecom Distributor

    Recharge only

    Directly covering

    POS 2

    Recharge and prepaid SIMs

    Directly covering 851 Telecom POS


    Preferred dealers

    Recharge and

    prepaid SIMs

    Luck Vans


    Sales Promoters

  • Brand &

    communicationsOffering NetworkDistribution


    Differentiated offering Innovative products and services driven by customer life time journey

    Recognized as a transparent, friendly and customer centric

    Noticeably high Net Promoters Score (NPS) as of Q213.

    Engaging with simple communication language and emotional connotation.

    Strong and innovative presence.



    Simplified offer structure that is based on behavioral segmentation, for both consumer and enterprise.

    Clear and straight forward tariff structure guided by the notion : what you see is what you get.

    First-to-market Value Added Services.

    Considerable increase in

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