Wasted Youth@AARONEDEN HTTP://ABOUT.ME/AARONEDEN

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What I learned:1. Empathy first2. Search vs. execute3. Customers lie

What I’d do differently:1. Get narrow2. Training offering3. SEM tests4. Landing page tests5. Don’t hire (yet)

Create the world’s greatest entrepreneursLEAN STARTIN (INTUIT, INTRAPRENEURS)

10 Locations • 82 Teams • 350 Employees

300+ experiments run with 2000+ customers7 figures in new opportunities identified

12 Locations • 350+ Teams • 900 Employees

1000+ experiments run with 5000+ customers8 figures in new opportunities identified +implemented

Leveraged our Lean StartIN events to

create external PR opportunities,

further positioning Intuit as an

Innovative Growth Company.

What we learned:1. LS enterprise is

(slightly) different 2. Data first3. Business acumen4. Employee

empowerment

How is the enterprise different? Legal Branding Marketing Sales

What’s next?RESOURCES

http://www.steveblank.com http://www.ashmaurya.com

BOOKS

The Lean Entrepreneur Startup Owners Manual Business Model Generation

CONNECT

Twitter: @AaronEden

LinkedIn: http://linkedin.com/in/aaroneden

http://about.me/aaroneden

http://www.aaroneden.com