WASTE NOT…WANT NOT…

WATER WEEK JAMAICA 2015THEME: WASTE NOT…WANT NOT

CELEBRATING LIFE WITH HEART AND MIND.

TO THINK AND ACT AS RESPONSIBLE STEWARDS.

ONE FAMILY

ONE EARTH

ONE COMMON GOOD

WATER WEEK JAMAICA 2015RATIONALE

CELEBRATED ANNUALLY AS A COLLECTIVE EXPRESSION TO RAISE PUBLIC AWARENESS OF FRESH WATER ISSUES AND IDENTIFY PROBLEMS RELATED TO SUSTAINABLE WATER MANAGEMENT ISSUES

WATER WEEK JAMAICA 2015ALL-SCHOOLS RALLY

AN ALL WEEK EVENT THAT PROMOTES FRESH WATER AWARENESS IN SCHOOLS AND THE WIDER COMMUNITY THROUGHOUT JAMAICA.

AN ALL SCHOOL MULTI-VENUE RALLY THAT GIVES YOUNG PEOPLE THE OPPORTUNITY TO DEMONSTRATE THEIR CREATIVITY, ENERGY AND COMMITMENT TO WATER CONSERVATION ISSUES.

WATER WEEK JAMAICA 2015GOAL

TO CREATE A NEW SET OF CADRE

WITH THE RIGHT ETHICAL VALUES

AND ATTITUDE TOWARDS WATER CONSERVATION AND

MANAGEMENT

WATER WEEK JAMAICA 2015RALLY ASSUMPTIONS

Education when presented in a non threatening environment has a greater and more positive impact.

Peer pressure has a significant influence on the youth population.

The younger the audience the greater the likelihood of their acceptance and practice of what they are taught.

WATER WEEK JAMAICA 2015OBJECTIVES

TO SECURE FINANCIAL AND MATERIAL SUPPORT TO SELECT A CADRE OF LEADERS/VOLUNTEERS FOR

PROGRAMMING AND ACTIVISM. TO SECURE INTERSECTORIAL COLLABORATION AND

COOPERATION . TO CONFER SPECIAL RECOGNITION AND AWARDS TO SEEK PROMOTION,VISIBILITY AND ENHANCEMENT FROM

THE PRINT AND ELECTRONIC MEDIA. TO PROVIDE A GLOBAL VEHICLE FOR EDUCATION,

INFORMATION AND ENTERTAINMENT. TO IMPROVE THE WELLBEING AND SOCIAL CAPITAL OF THE

WIDER COMMUNITY.

WATER WEEK JAMAICA 2015STRATEGY

TO DEVELOP A POSITIVE CARING ATTITUDE IN STUDENTS TOWARDS WATER CONSERVATION.

TO GENERATE AWARENESS ON THE CURRENT WATER QUALITY, AVAILIBILTY AND MANAGEMENT ISSUES.

TO ENCOURAGE YOUNG PEOPLE TO VIEW THEMSELVES AS WORTHY MEMBERS OF THE SOCIETY THAT WILL CONTRIBUTE TO THE WHOLESOMENESS OF THEIR PERSON AND ENVIRONMENT

WATER WEEK JAMAICA 2015BENEFITS

A CAPTIVE AUDIENCE KEY TARGET GROUPS EXCELLENT PARTICIPANT VISIBILITY A NON-THREATENING ENVIRONMENT FOR LEARNING NEW PRIVATE SECTOR SERVICE PROVIDER AND PUBLIC

SECTOR LINKAGE A HANDS-ON, SELF HELP EXPERIENCE THAT CAN BE

REPLICATED A COST EFFECTIVE PROGRAMME FOR PROMOTION AND

WELLNESS SPONSORS RECEIVE VISIBILITY THROUGH ‘WATER WEEK

JAMAICA” PRINTED TAGS AND T-SHIRTS EXTENSIVE COVERAGE IN THE PRINT AND ELECTRONIC

MEDIA

WATER WEEK JAMAICA 2015NATIONAL TAG DRIVE

An event that promotes increasing public awareness of fresh water through mass activism.

WATER WEEK JAMAICA 2015PROGRAMME OF ACTIVIES (MARCH)

TIME ACTIVITY LOCATION

WEEK 1 MARCH 2-7

FUNDRAISING TAG DRIVE

VOLUNTEERS AT MAJOR INTERSECTIONS IN THE CORPORATE AREA AND PORTMORE VENDING WATER WEEK TAGS

WEEK 2MARCH 9 -14

FUNDRAISING TAG DRIVE

WEEK 3MARCH 16-21

FUNDRAISING TAG DRIVE

WATER WEEK JAMAICA 2015PROGRAMME OF ACTIVIES

TIME DATE ACTIVITY LOCATION

DAY 1 SUNDAY MARCH 22ND

CHURCH SERVICE MAJESTY TRANFORMATION FELLOWSHIP CHURCH

DAY 2 WEDNESDAY MARCH 25TH

ALL-SCHOOL RALLY(RJR OUTSIDE BROADCAST)

ST. BENEDICTS PRIMARY SCHOOL

DAY 3 SATURDAY MARCH 28TH

WATER FEST & STREET PARADE

DOWNTOWN KINGSTON

DAY 1-7

MARCH 22ND-28TH

WATER WEEK ADVISE TIPS AND FACTS (RADIO & TV)

MEDIA PARTNER(RJR GROUP)

WATER WEEK JAMAICA 2015Educational Institutions Targeted for Tag DriveEducational Institutions Targeted for Tag Drive

Parish All-Age PrimarySecondary &

TechnicalAgricultural

SchoolsCommunity

CollegesIndependent

PrepIndependent

SecondaryKingston 3 15 10 - - 5 -St. Andrew 10 50 25 - 4 10 5St. Catherine 7 50 20 - 1 10 5St. James - 10 5 - 2 - -Hanover - 10 5 - - - -St. Elizabeth - 20 10 1 - - -Manchester - 20 11 - 1 - -St. Mary 1 20 5 - - - -St. Ann 5 15 8 - 1 - -St. Thomas - 10 6 - - - -Portland - 10 5 1 - - -Clarendon 4 40 10 - 1 - -Westmoreland - 10 4 - - - -Trelawny - 15 4 - - - -Total 30 295 128 2 10 25 10

500GRAND TOTAL

It is proposed to print and distribute 250,000 Tags in 500 schools islandwide.Estimated Student Populaton target: 500,000Estimated Adult Populaton target: 500,000

WATER WEEK JAMAICA 2015TAGTAG

WATER WEEK JAMAICA 2015T-SHIRTT-SHIRT