washout-marketing mix
TRANSCRIPT
Marketing Mix of
Presented By Diponkar Bhowmik Dip
Institute of Business AdministrationJahangirnagar University
ID: 1806
an automated Dry cleaning and laundry service
A sister concern of Bhuyan Group
Started its journey at February, 2015 With 20 outlets
Use detergent & other chemicals of international brands to ensure quality of work
Own electrical power plant.
own Submersible water pump
Target Market
Upper Class
Middle Class
The 4P’s of “WASHOUT”
Product
Washing Dry Cleaning Home Delivery Express Service
Process
Competitors
Price
Reasonable for Middle Class , Upper Middle Class.
Price ranges from tk 30 to tk 450
Price1.5 time for express service
10% discount for every order payment
12% discount at EBL credit card payment
Place
OUTLETS•Total 40 around the country
• 36 inside Dhaka
• Two in Narsanghdi, two in Narayanganj
• Most of the outlets are in the residential area
Place
FACTORY LOCATION
Choto Godair Chor, Madhabdi,
Narsangdi-1604, Bangladesh
HEAD OFFICEHouse No # 244, Road No # 03
Baridhara DOHS, Dhaka - 1212Bangladesh
Promotion
Advertisement through TV, newspapers and ,FM radio
social websites
TVC OF WASHOUT
Promotion
Billboard Leaflets
Stall at last Dhaka International Trade Fair -2016 Lucky Coupon draw Special discount during last winter- 20 %
Thank You
Any Question
?