Warm Up with a Kindle Fire Report Client: Student Life Zone/Sport Addict Zone Campaign: Black Friday (Feb. 2- Mar. 31) Date Prepared: April 22, 2013 Prepared By: A. Page

 Crea&ve  

Ladies  Deal  Zone,  Student  Life  Zone,  and  Wine  Cellar  Zone   Men’s  Deal  Zone,  Sport  Addict  Zone,  and  Cra<  Beer  Zone  

Email Creative

Student  Life  Zone:  

Sport  Addict  Zone:  

*Note:  bot  entered  many  &mes  on  Student  Life  Zone,  actual  entries  were  4,352.    

Campaign Statistics

Ladies Deal Zone Email Statistics

Men’s Deal Zone Email Statistics

Student Life Zone Email Statistics

Sport Addict Zone Email Statistics

Craft Beer Zone Email Statistics

Wine Cellar Zone Email Statistics

 Raven5  Metrics:    Raven5  tracks  conversions  generated  from  website  traffic,  social  media  traffic  &  email  traffic.  We've  applied  the  following  average  values  for  the  purpose  of  applying  value  to  the  associated  and  varied  ac&vity  generated  by  online  ac&vity.  Website  -­‐  views  $0.03,  visit  $1.00,  &me  on  site  $1.50/minute.  Email  -­‐  open  $0.30,  click  $1.00,  opt-­‐in  $6.00.  Social  -­‐  impression  $0.005,  TwiYer  follower  $3.00,  Facebook  LIKE  $5.00.    Conversion  &  Engagement:    Website  Views  –  n/a  –  n/a  Website  Visit  –  n/a  –  n/a  Time  on  Site  –  n/a  –  n/a    Email  Opens  –  44,255  -­‐  $13,276.50  Email  Clicks  –  6,851  -­‐  $6,851.00  Email  Opt-­‐Ins  –  6,825  -­‐  $40,950.00    Social  Impression  –  4,388,157  -­‐  $21,940.79  Social  TwiYer  –  110  -­‐  $330.00  Social  Facebook  –  5,284  -­‐  $26,420.00    Total  Value  $109,768.29  

Metrics

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