warid telecom presentation
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presentatonTRANSCRIPT
WaridTelecom
Group Members
`Fahad Mehmood 4311Azeem Ansari 4325M. Arbaz Ashraf 4327 Sikander Riaz 4342Sarfraz Nawaz 4305Yasir Habib 4343M. Akhter 4320
Introduction
Mission Statement
Vision Statement
Products and Services
Technology Development
PEST Analysis
Layout
SWOT Analysis
Communication of Warid
Departments of Warid
Creative Department
Performance Previous last five
years
Conclusion
LayoutCon...
Introduction GSM mobile company.
Sheikh Nahayan Al- Mubarak Al
Nahayan is the owner of Warid.
Joint venture between Abu Dhabi Group
& SingTel Group.
More than 13 million subscribers
Mission Statement`
"To provide optimum level of support and care through our highly skilled and motivated team of professionals
and through maximum network coverage and clear connectivity that we have committed to provide in all
over the country".
Vision Statement
"To be the leading national communications provider with a strong international presence."
ProductsZem: Prepaid Connection Digital SIM is Transferred. Load Facility.
Zahi: Post-paid Connection Monthly Bills Issued to Customers.
ServicesDUA Service:
Allah(SWT) says “Call on Me; I will answer your DUA”
Baba G Kee Predictions:Got a burning question you need the
answer to? Get baba "G"s fun expert opinion.
Upload Photos @ Facebook:Snap, Send, Share!
Place Finder:Find places instantly on your mobile….
Technology Development
900 and 1800 GSM technology
EDGE compatible network
IP–based call center
presents the most powerful
64K SIM
PEST Analysis
Political Factors: Unpredictable Political and
Governmental Changes
Deregulation of Economy
Political Clashes among Political Parties
Increase in Tax Rate
Economical Factors
Poor Economic Condition
Increase in Inflation
Increase in Poverty and
Unemployment
PEST Analysis
Social Factors: Strong Affiliation with Islamic Values.
Affiliation with CULTURAL Festivals
Increase Demand.
Increased Influence of Western
Cultural
Rapid in Increase in Population.
PEST Analysis
Technological Factors: Increase in Investment to
Compete.
Highly Investment on Franchises.
Highly Investment on New
Technology.
PEST Analysis
SWOT Analysis
Strengths The Strong Network
Superior Product Quality
Extra Features and Services
Consumer Oriented Marketing
Low Cost Provider
Good Packages
Easy to Use
SWOT Analysis Weakness:
Less time in market
Less coverage to major competitors
coordination problem of Management system
Less advertisement
Development of network below
subscriber expectation
SWOT Analysis
Opportunities Growing industry
Quality consciousness in people
image of multinational organization
Introduction of new technology and services
Expand the market in the rural area
SWOT AnalysisThreats Existing competitors
Unstable political system
Package rate of competitors
More experienced staff in other companies
High public expectations
Invisible threat of land phone operator
Communication of Warid
Brand themes
Communication Mix
Media
Print media
Warid Departments1. Marketing2. Human Resources3. Financial Accounting
& Revenue Assurance4. Sales & Customer
Services5. Administration6. Products & Services7. Procurement &
Logistics8. Legal Affairs
9. Engineering & Information Technology
10. Audit & Risk Services
11. Quality Assurance12. International
Business13. Public Relations14. Operations and
Project Management15. Creative Department
Creative Department
Idea Development
Events
Creative Director
Synergy
Last Five Year Performance
Secured over 17 Million Subscribers.
Covering Network 6800 Destinations.
550 Cities Throughout Pakistan.
Lowest Consumer Complaints in 08-
2009.
Last Five Year Performance
Largest Distribution Channels
Substantial Market Share
Set excellence benchmarks in
Telecom Industry of Pakistan
Conclusion
Thank You