warby parker (amalst)
TRANSCRIPT
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Warby ParkerAlecMalstrom
amalst
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Products
![Page 3: Warby Parker (amalst)](https://reader031.vdocuments.mx/reader031/viewer/2022021814/58ef4f101a28abd43c8b45e1/html5/thumbnails/3.jpg)
History
2010CompanyFounded
2011100,000frames
donated
2013FirstshowroomopensinNY
2014NashvilleCXoffice
opens
2015$1.2BValuation
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FinancialInfo
• Privately-heldcompany• $1.2billionvaluationin2015• Notprofitable
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BusinessModel
• VerticalIntegration• Buyone,giveone• Showrooms
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Competition
Fashionable Affordable HomeTry-On Storefront High-Quality
Warby Parker
Optometrist
LensCrafters
PearleVision
SunglassesHut
RayBan
Oakley
Costco
Zenni Optical
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Competition
Fashionable Affordable HomeTry-On Storefront High-Quality
Warby Parker
Luxottica
Costco
Zenni Optical
![Page 8: Warby Parker (amalst)](https://reader031.vdocuments.mx/reader031/viewer/2022021814/58ef4f101a28abd43c8b45e1/html5/thumbnails/8.jpg)
SecretSauce
• VerticalIntegration
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SecretSauce
• VerticalIntegration• HomeTry-On
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SecretSauce
• VerticalIntegration• HomeTry-On• Branding
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SecretSauce
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SecretSauce
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SecretSauce
![Page 15: Warby Parker (amalst)](https://reader031.vdocuments.mx/reader031/viewer/2022021814/58ef4f101a28abd43c8b45e1/html5/thumbnails/15.jpg)
SecretSauce
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SecretSauce
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SecretSauce
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Prediction
• Success• Branding• Innovators
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References
1. https://www.warbyparker.com/2. https://en.wikipedia.org/wiki/Warby_Parker3. http://www.wsj.com/articles/warby-parker-adds-storefronts-to-its-sales-
strategy-14162518664. http://www.visionmonday.com/latest-news/article/warby-parker-to-
open-corporate-office-in-nashville-1/5. http://blogs.wsj.com/digits/2015/04/30/eyeglass-retailer-warby-parker-
valued-at-1-2-billion/6. http://blog.warbyparker.com/warby-parker-x-man-of-steel/7. http://www.forbes.com/sites/stevedenning/2016/03/23/whats-behind-
warby-parkers-success/#6725284f63958. https://www.fastcompany.com/3041334/most-innovative-companies-
2015/warby-parker-sees-the-future-of-retail