#wantedness « i want you to want me »: d’un consommateur loyal à une marque loyal"
TRANSCRIPT
WANTEDNESSA N E W A M B I T I O N F O R B R A N D S
`
WE WANT YOU
TO WANT US
OLD SCHOOL
I WANT YOU
TO WANT ME
WE INCREASINGLY SEEK THE
‘BEST’ BRANDS – AND MOBILE
HELPS US DO IT
‘B E S T ’ IS A
STA N D A RD
SET A C R OSS
C ATEGOR IES
61% MAKE MY L IFE EASIER
‘BRAND ME’
89% SHARE MY VALUES
79% CARE ABOUT ME
74% EXCEL IN SERVICE TO SET A NEW STANDARD
3/4 EXCEED
EXPECTATIONS
THE
PLAYBOOK
1: GET TO KNOW ME
…TAKE A
WALK IN
THEIR SHOES
2: DELIVER UTILTY AND VALUE TO ME
3. BE ORIGINAL AND TRUE TO YOUR VALUES
WWW.WANTEDNESS.COM