Want to be a better - fashionable you?

Fashion is an expression of individuals, special groups and cultures. Fashion is important as a means of interpreting social attitudes and values in a particular period of time; fashion captured on camera can become a valuable social document.

To the individual woman, fashion may be a means of expressing a particular element of personality. Loud colours and glowing accessories may suit an extrovert personality. For some, it is important to follow a "trend" closely. This fashion trend may be set by glamorous fashion magazines or celebrities. Some may feel more comfortable following a trend set for them. Others may express their individuality by creating their own fashion. There are some who persist with a "grunge" look, when all other fashionable ladies are parading in high heels and ballooned short dresses. Some do not like fashion magazines dictating a particular current trend. Yet, in fact, in their quest for uniqueness, are adopting a "fashion" popular yesterday!

Men may not claim to be closely adhering to a particular, current, "new" fashion. But how many men favour a well known "comfortable" fashion? How does the regular guy dress for a cricket match? There he is, coloured cap, loose T-shirt, baggy shorts and thongs. Not a fashion? Yes it is! It is the regular fashion of the regular guy, who likes to blend with other regular sporting guys. It is a stereotypical fashion. Imagine this sporty guy showing up to a cricket match dressed in a suit? Complete with hat? Not even a team manager would appear with the hat! Not fashionable!

It appears, in some way, we cannot escape some form of fashion. The difference is what level of fashion we adopt. We are all conscious of needing some place in society. How we choose our fashion is an expression of our individual place in society. Some cultures have a particular fashion. Think of India and you think of saris. Many Western women love the exotic flow of the sari, and so may adopt it for a special occasion to be "essence of Indian"! Mexican and African cultures are well known for their bright display of colours. Again, some may adopt the Mexican or African "look"! What about the Hawaiian shirt? Lots of big flowers on a bright background! Here is the holiday fashion some guys love to wear!

"To be fashionable" is a popular way of saying a particular person is following a dictated, current trend. However, the importance of fashion opens up a whole new perspective. It opens up a view of fashion moments over time; it opens up fashion in history.

One can shop for the latest in the fashion world from the comfort of their homes and offices. One no longer needs to step out of their homes to buy the most desirable fashion and their accessories. Be it from buying the latest Armani jeans

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