want more sales? 7 reasons why accountants must network!

Want More Sales?7 Specific Reasons Why

Accountants Must Network!

www.conspicuous-cbm.com

And how to use them to make your business grow faster than

your competitors!


What You Will See


•Introduction

•Challenges For New Businesses

•9 Signs You’re Open For Business

•Final Thoughts

Introduction


• Accountants are an important hub in any local business community.

• They are often perceived as being poor at marketing and rightly so!

• Their behaviour towards others leaves a lot to be desired in many cases. Relationships are the life-blood for their business model but they behave consistently in a transactional mode!

• The majority of accountants are small business owners themselves like the majority of businesses in the UK.Networking is about building relationships with people over the long term, not about making a quick sale following a first meeting.

• It takes time to get to know and trust people and you can only achieve this by regularly face-to-face contact to build that relationship.

4 Things To Do


Networking - Letting people know you existReputation Building - It's not what you know but who you know & how you are seenReferral Marketing - asking for that lead, opportunity or workSocial Media - bringing it all

together at a low-cost priceAll things that any energetic accountant can do!

4 Important Words


HardworkTakes DisciplineRequires PerseveranceNeeds a plan - of action & targets to aim forPerfectly do-able for any trained accountant!

The 7 Benefits Of NetworkingFor Accountants?


• Attending business networking events or referral marketing groups are a valuable way of developing a new or existing accountancy practice and offers many benefits such as:Providing a source of potential leads and referrals (remember to ask for them)Raising awareness of your practise and its reputation locallyActing as a useful support network from your peersImproving your confidence and self-esteem, and helps your presentation skillsProviding a sounding board for new ideas from your trusted contactsOffering possibilities for collaboration with other businesses, JVs and other business opportunities.Social benefits - gets you out of the house (if you work from home) or

office and is fun and motivating!+ Don't' forget to use social media to amplify your reputation for excellence and give you that social proof of excellence from all those client and partner testimonials!

Elements Of Networking Success


Presence - You need to be at each meeting or trust does not develop121s - You have to invest in getting to know other businesses better and vice-versaGiving referrals - accountants are at the heart of the community, giving referrals to fellow group members from your client base or to other professionals is easy.Guests - whether you are new or old accountants have clients that they need to keep up with. Save money, pay for the meeting fee and solve your client's problem or another member's problem by bringing them along to meet your fellow group members & get a free testimonial to boot!Focus - Have a clear plan of what referrals you want so you can let people know in elevator pitches, presentations and 121s what you want as leads, introductions and referralsEnergy & enthusiasm - It's not hard for accountants to take a leading role in any group and help it

succeed.All the above are easy steps for the well organised, disciplined and energetic accountant to manage!

Final Thoughts


• Fact - Networking brings firms a rich stream of new contacts and accountants that can make them more successful & profitableFact - Networking help accountants to understand their customers and the marketplace better whilst testing their message and its effectiveness. Fact - Business networking is a great way to meet your ideal business to business target market.Fact - These groups can literally become an unpaid sales force for the small to mid size business accountants in their community.Fact - Networking is the easiest route to market for good accountants to show they are different from the rest.And remember, networking should be fun, so get out there and enjoy it!

Contact Us


Phone - 07706 171851email - [email protected] - @conspicuouscbmLinked-in - uk.linkedin.com/in/stuartwalton/Linked-in - www.linkedin.com/company/conspicuous-cbmFacebook - www.facebook.com/conspicuousCBM

mailto:[email protected]

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THANK YOU


want more sales? 7 reasons why accountants must network!

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