#WannaBeEventManagerBy Mario E. Kanaan

At A Glance

The MICE Industry

Definition, History & Importance

Middle East Potential

Key Players

Event Management

Event Management Definition

Why Event Management as a Career Choice?

Tips to Ace Event Management

Questions ?

What is the MICE Industry?

The History of the MICE Industry

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The first MICE activity

can be traced back

to Europe and

North-America

during the

industrialization

period

This created the

need for larger

event spaces

Officially, 1896 is

the year when the

MICE industry came

into light with a

group of

businessmen from

Detroit, Michigan

who invited large

meetings to be held

in their town.

The first events took

place in universitieswhere there was the

need to share

information in

academic circles

At the beginning of

the 20th century

new types of events

emerged

Types

Annual General Meetings

Exhibitions Galas

Board Meetings Conferences

Press Conferences

Types

Workshops

International Events Expositions

Product Launch Events Receptions

Political Events

Importance of EventsExample

The Importance of the MICE Industry

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Middle East Potential

Middle East Potential

The Middle East is the fastest

growing international

association meeting

market in the world according

International Congress and

Convention Association (ICCA)

study which was revealed in

2014.

GCC as an Events Hub

UAE will host World Expo 2020 and set to welcome more

than 25 million visitors over a period of six months during

the Expo.

GCC

The UAE, Saudi Arabia and Oman have emerged as the top three MICE

destinations in the region:

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Lebanon

Travel and tourism investment in Lebanon is forecast to cross US$865 million by

2022

This is encourages leaders in the country to take this sector more seriously.

Over the period 2012-2022 the travel and tourism economy in Lebanon is expected to

3.2% annually against a Middle East average of 4.2%

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Attractive destination VS Security Issues

Key Players

Who are The Key Players in the MICE Industry

The Organizers

NGOs,

institutions,

international &

trade

organizations

and academic

bodies

Private

companies,

agencies and

other business

units

Event

management

companies,

freelancers and

fundraisers

Ministries,

embassies and

municipalities

The Partners

Knowledge

partner,

academic

partner,

technology

partner among

others

Companies who

provide funding or

resources for the

MICE activities in

return for

promoting their

brand and

products

Agencies, news

outlets, TV, radios,

online and print

publications that

support you in

spreading the word

Government

entities or

dignitaries who

officially

extend support

to the event

The Suppliers

They are the people we are targeting for the event: The guests, The

audience, the visitors, the exhibitors, participants among others

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The Target Market

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Q A&

THANKS FOR LISTENING

Event Management

Event Management Definition

Why Event Management as a Career Choice?

Tips to Ace Event Management

Event management is the co-

ordination, running and planning of

all the people, teams and features

that come together to create the

perfect outcome

Why Event Management as a Career Choice?

It’s full of

new

challenges

It’s a dynamic

industryIt includes

diverse

roles

Be a bit of

everything

Rewarding

career

An Event Manager is a bit of Everything!

ProjectManagement

Sales, contact & negotiation

Design

Microsoft Office & other related applications

Writing & copywriting

Budget & finance

Marketing, PR & Social media

Research

What do you gain in the events career?

Build networks Discover the world Friendships Credibility Skills

Visit

Great

places and

venues

Build long

Lasting

Friendships

You can

Become a

freelancer

by building

your

reputation

Learn and

acquire

new sets of

skills

Face to

face with

an

amazing

network of

individuals

.

Standard Career Path

Assistant Coordinator DirectorManagerGroup

Director

Event Coordinator Event Manager

Top Tips for a Successful Career in Event Management

Read all you can

Don’t specialize too early

Organize anything you can

Get to grips with Social Media

Ensure you have a good computing skills

Volunteer and get work experience

Event management is

a fast-paced

varied,

and highly employable field

The event industry needs you

WHAT ARE YOU WAITING FOR?

Q A&

THANKS FOR LISTENING

CONTACT ME

Mario Kanaan

@mariokanaan

+ 961 3 181 295

mariokanaan@gmail.com

Beirut, Lebanon Mario Kanaan

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