walton company
DESCRIPTION
TRANSCRIPT
WELCOMETO
OUR PRESENTATION
Seyam Rayhan
Walton Hi-Tech Industries Limited
" আমা�দে�র পণ্য" "It's our product"
Type Private Limited Company
Industry Conglomerate
Founded 1977
Headquarters Jiban Bima Bhaban(Level- 3),Dhaka, Bangladesh
Area served Worldwide
Key people S.M. Nurul Alam Rezvi(Chairman)
Products Electronics, Automobile,Telecommunication
Employees 10000+
Website www.waltonbd.com
Brief History of the Company 1977 Started trading business under name of firm “Rezvi & Brothers”.1992 Started directly and indirectly import, production and marketing of C. I. Sheet and its related materials.1993 Established R. B. Dairy Complex Ltd.1995 Started Electrical & Electronics Business.1998 Establish Tricon Electronics Ltd. and Started Production of Television.2001 Registration of R. B. Group of Companies Ltd. & Expanded Business in Electrical, Electronics & Automobiles Sector.2007 ablish Production Units for Color Television, Generator, Air Conditioner, Refrigerator & Freezer, Washing Machine, Microwave oven, Voltage Stabilizer, IPS and Motorcycle.
Mission
The Walton Company commitment is to manufacture thoughtfully designed products of the highest quality, under environmentally responsible conditions.
Incorporating theoretical
education with
practical experience.
Gaining knowledge about the current market
trend of the country.
Getting acquainted
with different policies, rules and
regulations of the
government on the
products concerned.
Objectives
Market Analysis
Bangladesh, with its growing population and economic growth, has huge demand for household products. The fact that only about 60% of the country has electricity available proves that when electricity will be available throughout the country, demand will increase further.
As the people of this country are mainly price sensitive, Walton, being the sole manufacturer of refrigerator, freezer and motorcycle, is very keen to meet the demand of this large market by providing competitive prices.
Strategic Situational Analysis
Market Segmentation
Demographical
Geographical
Behavior
Psychographic
PEST Analysis Political Factor
Economic Factor
Socio-cultural Factor
Technological Factor
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Mix
ProductPromotion
Price
Place
Financial Analysis
Particulars Amount TK.Total Sales
2,553,024,782.10Cost of Goods Manufactured
2,414,093,716.05 Gross Profit
305,852,566.6Operating Profit
99,636,450.2Net Profit
26,530,733.5
Establish Walton as the No.1 Home Appliance Brand of the Country
Capturing the market share of existing foreign brands
Bringing more variety in their product line Continue increasing market share at the same
rate over the next 5years.
Challenges
Future Growth
Market penetration Through extensive promotion campaign Walton has set goals
to make more sales in future. Countrywide distribution system helps it achieve its goals.
Market Development Walton is exporting its products in Middle East, Latin America
and Africa. It has plans to explore European markets also.
• Product Development Recently, Walton brought Air-Condition in market. Though it
hasn’t gained spectacular market share yet, continuous customer attraction reflects future.
To establish Walton as the brand for home appliances & other electronic accessories, some changes are needed in its strategies-
Switch to Market Penetration Pricing without compromising quality.
Partner with local and international OEM (original equipment manufacturers)for elegant & sophisticated designs & equipment.
Customer Loyalty Program. Yearlong incentives and special offers.
Recommendations
Conclusion
The company has been
running its business with
good
reputation sinc
e 1977. In
Bangladesh is a
milestone in
the path of success
and reputation of
the brand WALTON. For Bangladesh,
Walton has become a company to be proud of in
the export arena. Walton has truly
redefined
Bangladesh
from being a
consumer
country to
a producer
country
for home appliances
.
THANKS
FOR ATTENDING THE SESSION