WALTER ELIAS WALTER ELIAS DISNEYDISNEY

“I do not like to repeat successes, I like to go on to other things.”

Walt Disney

“HIS”TORY….October 16, 1923:

This date is considered the start of the Disney Company first known

as The Disney Brothers Studio.

1928:

First Mickey Mouse cartoon, and the first appearance by Minnie

Mouse.

1932:

Flowers and Trees, first full-color cartoon and first Academy Award

winner.

1939:

The Disney Studio begins its move to Burbank, California. 

1940:

Walt Disney Productions issues its first stock.

“HIS” TORY•Walt received over 950 honors in his lifetime

•48 academy awards and 7 Emmys,

•degrees from Harvard, Yale, the University of Southern California, and UCLA

•the Showman of the World award and many others.

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Walter didn’t only influence the animation industry, but the

country and the world.

The Success Story of The Success Story of “Walt Disney”.“Walt Disney”.

Leadership Excellence:

According to the Disney Institute, the foundation for successful leaders

is communication.

To foster an engaged and collaborative company culture, the leader

must encourage the creativity of his/her employees and create an

environment in which it is safe and comfortable for them to share those

ideas.

The word ‘no’ shuts down hopes,” said Bryan Tabler, Disney Institute

facilitator. “Leaders must use positive language such as “yes if…” and

“yes and…” if they want to foster a collaborative culture.”

Leadership excellence is the first link in Disney’s Chain of Excellence

because leaders are responsible for the work environment.

Success here leads to employee satisfaction, employee retention, and

subsequently a more positive experience for customers.

Success here leads to employee satisfaction, employee retention, and

subsequently a more positive experience for customers.

According to Disney, employee satisfaction — not customer satisfaction —

should be a leader’s first priority.

“If your customers are happy but your employees aren’t, what does that say

about your company culture?” said Mr. Tabler. “Your employees must be

first. Trust me, their satisfaction will trickle down to your customers.”

“I am learning there is no wrong answer and that provides

me with the confidence to share ideas and be more of a

leader within my role”.

Cast Excellence:

Disney uses its own unique business language to set the right tone

amongst those within the company.

For example, rather than using the word “employees,” Disney uses “cast

members”.

Similarly, customers are referred to as “guests” and jobs are “roles”

Those who work at Disney don’t wear a uniform; they don a “costume”.

It is an intentional element of the company culture, a culture that is well

defined, clear to all, and is goal-oriented.

“Everyone has a role in the show”

Guest Satisfaction:

Disney uses a process known within the company as “Guestology”.

This is the process of understanding your customer’s needs, wants,

emotions, and the preconceived notions they may have about your

company.

By understanding these elements, leaders can establish their company’s

unique quality standards that can be used to measure the customer’s

level of satisfaction.

Wants are where you can differentiate from your competition, this is

where you create customer loyalty.

Final piece of advice from the Disney Institute:

In order to attain growth, an organization must be willing to take risks

that test the organizational identity and push its products and/or services

to new levels.

These risks succeed when they allow the previous organizational

identity to remain, while expanding into new territory.

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Leadership style Leadership style

• Innovative and creative

• Risk taker

• Strives for excellence

• Charismatic leader

• Autocratic style

of leader

• Participative leader

The 5 Great Lessons Walt The 5 Great Lessons Walt Disney Taught UsDisney Taught Us

• 1. do what you love

Disney as an entrepreneur is his love for drawing.

2. Take what you do seriously

He always paid attention to every detail and dealt with things with the utmost care. He never took his art and talent for granted.

• 3. Do it for others

Whenever Walt Disney created animated shorts back then he never did it just for himself; he never hid his creations from the world, but instead he would always find ways in which he could share his work with others

• 4. Never just settle with your first success:

One thing that you would definitely notice about Walt Disney is that after one accomplishment he would immediately start on another project

• 5.Dont let obstacles stop you:

When Walt Disney first started to work on Snow White, his wife and own brother did all they could to convince him to stop. The Snow White project was even termed as “Disney’s Folly”, and halfway across production he ran out of money to continue the work.

• “All our dreams can come true, if we have the courage to pursue them.” – Walt Disney

SUCCESS OF SUCCESS OF DISNEY DISNEY

PRODUCTIONPRODUCTION

• Type: public

• Industry: mass media

• area served: worldwide

• Key people: bob iger (chairman and ceo)

• Products: cable television, publishing, movies, theme parks, broadcasting, radio, web portals.

• Revenue: US $ 42.278 billion(2012)• Operating income: US $ 9.260 billion(2012)• Net income: US $ 5.682 billion(2012)• Total assets: US $ 74.898 billion(2012)• Total equity: US $ 39.759 billion(2012)• Total employees: 166,000(2012)

LOCATION MAP

Disney Resorts:1.California

2.Florida3.Tokyo

4.Hong Kong5.Paris