Walt Disney World…Walt Disney World…How do they do it???How do they do it???

If you have young children you can’t escape Walt’s world. Disney’s ubiquitous characters gaze out from T-shirts and lunch boxes; commercials for the latest Disney animated film blanket children’s TV programming. And Disney comics reach even the most isolated rural regions. The Disney machine has touched us all, spreading the values of the marketplace, colonizing the fantasy life of children and changing the world irrevocably in the process.

DisneyficationDisneyfication

Disneyfication (also called Disneyization) is a term which describes the transformation of something, usually society at large, to resemble The Walt Disney Company's theme parks

What s Disneyfication?What s Disneyfication?

Often used as a negative termImplies that a region has been stripped of its

culture and identity and repackagedFacts are watered down, and negative

images are removed

Let’s Tour Disneyland…Let’s Tour Disneyland…

Company InformationCompany Information

Founded in 1923 Includes both the Walt Disney Studios and

the Parks and ResortsDisneyland Park, Anaheim California (the

first resort) opened 1952Today, the company includes 11 theme

parks on three continents, cruise lines, and adventure travel

Company InformationCompany Information

StatsStats

Covers 40 square milesNet income: $3.32 billionNumber of employees: 150 000WDW is the largest single side employer in

the US15.98 million people visit the park

Food FactsFood Facts

2 600 000 chocolate covered Mickey Mouse ice cream bars are sold yearly

1.4 BBQ turkey legs are consumed yearly6 million hotdogs are consumed yearly75 million soft drinks are sold annually.9 million pounds of French Fries are sold

annually

Weird Misc. FactsWeird Misc. Facts

3.8 million pens are purchased yearly9 acres of tunnels are under Magic Kingdom15 million gallons of water are used each day11,000 firework shows per year makes

WDW the largest consumer of fireworks in North America.

Down side of DisneyDown side of Disney

Employees are paid poorly – often minimum wage or below ($7.50-$9.15/hr)

Skills are not often transferableEmployees are disposablePositions are based on age

and looks

Inside the Disney Dream Inside the Disney Dream MachineMachine

What are some economic challenges the employees of Walt Disney World and Celebration Town living.