MANAGEMENTSubmitted to: Mam NIDA SAEED

GROUP MEMBERS

Fahad KhanMudassar HussainMuhammad AbbasTalat AbbasZulkarnain AliSavera Abdul RaufAnum Iqbal

ContentsIntroduction of Mr. Walt DisneyHistoryMission statement VisionMarketing Mix Hierarchy SWOTBCG MatrixPESTELCompetitorsDisney LandsRecommendation

History Of Mr. Walt Disney• Walt Disney was an American motion-picture

and television producer and showman, famous as a pioneer of cartoon films and as the creator of Disneyland.

Quick FactsName: Walt DisneyOccupation: Producer, Entrepreneur

Birth Date: December 5, 1901 Death Date: December 15, 1966 Education: McKinley High School, Chicago

Art Institute, Kansas City Art Institute and School of DesignPlace of Birth: Chicago, Illinois Place of Death: Burbank, CaliforniaFull Name: Walter Elias Disney

PROFILE• The Walt Disney Company was founded on October

16, 1923, by brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner and licensor of eleven theme parks and several television networks, including ABC and ESPN.

• Disney's corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California.

Mickey Mouse• Mickey Mouse is a comic animal cartoon

character who has become an icon for The Walt Disney Company.

• Mickey Mouse was created in 1928 by Walt Disney and voiced was also by Walt Disney. The Walt Disney Company celebrates his birth as November 18, 1928 upon the release of Steamboat Willie.

• The anthropomorphic mouse has evolved from being simply a character in animated cartoons and comic strips to become one of the most recognizable symbols in the world.

Mission statement

The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.

VISION

“To Make People Happy”

PRODUCT

“The Happiest Place On Earth”“Where The Magic Begins”“Where Dream Come True”

PRODUCTWalt Disney Studio Develop scripts and overseas theatrical production.

Disney Interactive Oversees various websites and interactive media.

Disney Consumer Products Merchandises

PRODUCTSMedia NetworksBroadcast, Cable, Radio, Publishing and Digital BusinessEg: Disney-ABC group & ESPN inc.

Parks And ResortsEg: Disneyland, Disney World

Disney Offering All

All Are The Products Of

Brands Under Disney

PRICETheme Park Prices

Other Products

Other Products

PlaceProducts Disney Stores

Disneyland & Disney World

Retail Store

Parks & Resorts North America Europe Asia

Walt Disney Around The World

PROMOTIONS

The marketing mix is a crucial tool to help understand what the product or service

can offer and how to plan for a successful product offering.

Promotion By:• Television Advertising Eg: Disney Chanel

• Social Media And Social Network Eg: Youtube, Facebook, Twitter

• Credit Cards

Hierarchy

SWOT

BCG MATRIX

Theme Park

Media Network Parks & Resorts

Studio Entertainment Consumer Products Interactive Media

HIGH

HIG

H

LOW

LOW

Market Share

Mar

ket

Gro

wth

Walt Disney PEST AnalysisPOLITICAL The animation industry enjoys tax benefits.

Political differences are an obstacle to International Trade.

Tighter regulations regarding products safety.

ECONOMIC Global financial crisis slows down growth.

Emerging markets such as India offer a cost advantage in terms of salaries and the overall cost of production.

Economic growth, per capita income and stage of economic development among different countries needs to be considered.

SOCIAL Recent social trend in smart phones, tablets and apps.

Different local cultures, as well as stories and history of the host place.

Changes in customers preferences for entertainment.

Significant role of kid’s and family’s entertainment.

TECHNOLOGICAL Technological advancements are having a profound effect on the world’s

media.

Changes in technology affect demand for entertainment products as well as the cost of production.

Competitors

Top 10 Global Media Companies

Industry: Amusement parks and resortsFounded: April 12, 1992Founder: Michael EisnerHeadquarters: Marne-la-Vallee, FranceKey people: Tom Wolber (President)Owner: Euro Disney S.C.A (The Walt Disney Company)

Location: Hong Kong Disneyland Resort, Penny's Bay, Lantau Island, Hong KongCoordinates: 22°18 48″N 114°02 36″E′ ′Theme: Magic KingdomOperated by: Hong Kong International Theme ParksOpened: 12 September 2005

1st Disney Ticket

Industry: Theme parks and resortsFounded: October 1, 1971; 43 years ago)Founder: Walt and Roy DisneyHeadquarters: Lake Buena Vista, Florida, U.S.Key people: George Kalogridis (President)Owner: The Walt Disney CompanySlogan: "Where dreams come true"

Location: Disneyland Resort, 1313 Disneyland Dr, Anaheim, California, United StatesTheme: Fairy tales and Disney charactersOwner: The Walt Disney CompanyOperated by: Walt Disney Parks and ResortsOpened: July 17, 1955; 60 years ago

Previous names: Disneyland

Location: Tokyo DisneyResort, Urayasu, Chiba,JapanOperated by: The Oriental Land CompanyOpened: April 15, 1983Area: 115 acres (0.47 km2)

TOP20

RIDESOF

DISNEYLAND

Evolution Of Walt Disney Pictures Logo

Hit Movies This Season

List Of Few Hit Movies• Snow White and the Seven Dwarfs 1937• Pinocchio 1940 • Fantasia 1940 • Frozen 2003• 101 Dalmatians 1961• The little mermaid 1989• The many adventures of Winnie the pooh 1977• Cinderella 1950• Sleeping beauty 1959• Toy story 1995• Hercules 1997• The lion king 1994• Mulan 1998• Aladdin 1992• Big hero 4 2016

Maintaining Walt Disney World

Maintenance

Size Of Disney Lands