Zainab khanBBA: 8th semester

It’s a company that is known as Disney world wide. It is an American diversified multinational mass media corporation that has its head quarter in Burbank, California. They are the largest and best-known studios in Hollywood that operates under the name of Walt Disney studios and Walt Disney production. They also operates the ABC broadcast television network and cable television networks to serve the users efficiently.

INTRODUCTION

MISSION STATEMENT

“The mission of Walt Disney company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”

IMPROVED MISSION STATEMENT

The believe that the animation we put out into the marketplace is only as good as the talent with in the company that creates it.

VISION STATEMENT

“Walt Disney strives to be the world’s most famous entertainment company by creating an amazing experience for individual of all ages.”

IMPROVED VISION STATEMENT

“Tell great stories and inspire audiences” OR “To make people happy ”

DEBT EQUITY RATIO OF WALT DISNEY

Website: pros and cons

Pros:•Online presence promote the Disney theme parks and offer content Intend for children.•It maintains retail operations.

CONS:•All movies are not available online.•Prices of movies are very high.•Response to customer feed backs are not given regularly.

•One of the most recognizable entertainment company in the world.•Strong advertising•Wide and unique portfolio•Innovative entertainment business•Strong customer service•Strong media networks and broad casting division•Disney owns a variety of companies, which allow them to generate more profits from different industries such as meida networks and broad casting, park and resorts, studio entertainments and Disney consumer products.•It’s the largest world wide licensor of character- based merchandise and producer of children’s film- related products based on retail sales.

STRENGHTS

•Disney sends a corrupted influence to children such as Tarzan walked with out clothes, Robin hood was a thief, snow white lived alone with seven men, Pinocchio was a liar and many more.•High employee turnover•Poor working conditions in factory•High cost of entertainment production•Disney has a narrow target market•Studio entertainment and Disney consumer products divisions have been experiencing declining revenue for the last three years•Disney has such a diversify range of products that it can reduce efficiency and lead to a lack of strategic focus.•Walt Disney parks and resorts are not easily accessible which leads people to associate Disney world with costly trip.

WEAKNESS

COMPETITORS

•Sony pictures entertainment Inc•20th century fox films•Dream works studios•Comcast corporations•Blue sky studios•Time Warner Inc•Viacom Inc

Dream works best factors

•Give free break fast and lunch to employees•The environment is very relax and organized which fosters creativity and productivity•Recruitment is done by specialists •They advertise there features in heavily crowded areas.•Prices of DVD’s are less as compared to Walt Disney•The company does a lot for its interns including classes with executives almost every Friday

20th century fox best factors

•They have adopted change with time, in beginning they were only producing musicalsBut now they are doing different films and TV shows.•Give good pays and benefits to employees•Employees have BBQ nights every Friday•The working hours are long and properly managed.•Good communication with upper heads