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<p>ENTREPRENEURSHIP MANAGEMENT</p> <p>The Walt Disney CompanySuccess And Sustainability over Years</p> <p>Submitted By: Prachi Chaturvedi (13) Pushpalata Choudhary (14)</p> <p>Company OverviewSince its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with ftheir business segments: media networks, parks and resorts, studio entertainment and consumer products.</p> <p>The Walt Disney Studios</p> <p>Mickey Mouse and Snow White and the Seven Dwarfs, the world's first full-length animated feature, the Disney name quickly became synonymous with quality entertainment for the whole family. The Walt Disney Studios distributes motion pictures under Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios and DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films. Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm. Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide. Disney, one of the largest producers of Broadway musicals, also includes Disney Live Family Entertainment and Disney on Ice. Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records. Advancing its strategy of developing outstanding creative content, Disney acquired renowned computer animation leader Pixar in an all-stock transaction completed in May 2006. In February 2007, The Walt Disney Studios joined forces with Academy Award-winning director Robert Zemeckis and his Image Movers partners/producers Jack Rapke and Steve Starkey to form Image Movers Digital, a new state of the art studio devoted exclusively to the production of performance capture projects.</p> <p>Parks and Resorts</p> <p>Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True." The segment traces its roots to 1952, when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim, California. Since then, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or coowned by independent entities) on three continents: Disneyland Resort, Anaheim, California Walt Disney World Resort, Lake Buena Vista, Florida Tokyo Disney Resort, Urayasu, Chiba Disneyland Resort Paris, Marne La Valle, France Hong Kong Disneyland, Penny's Bay, Lantau Island Wherever the Guest experience takes place in parks, on the high seas, on a guided their of exotic locales, through their vacation ownership program -- they remain dedicated to the promise that their Cast members turn the ordinary into the extraordinary. Making dreams come true every day is central to their global growth strategy.</p> <p>Disney Consumer ProductsDisney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet. Disney Consumer Products and affiliates (DCP) extend the Disney brand to merchandise ranging from apparel, toys, home dcor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories &amp; Footwear, Disney Food, Health &amp; Beauty, Disney Home and Disney Stationery. Disney Publishing Worldwide (DPW) is the world's largest publisher of childrens books and magazines, reaching more than 100 million readers each month in 75 countries. Disney's imprints</p> <p>include Disney Libri, Hyperion Books for Children, Jump at the Sun, Disney Press, and Disney Editions. Other businesses involved in Disney's consumer products sales are disneystore.com, the company's official shopping portal and the Disney stores retail chain. The Disney stores retail chain, which debuted in 1987, is owned and operated by an unaffiliated third party in Japan under a license agreement with The Walt Disney Company. Disney owns and operates the Disney Store chain in North America and Europe.</p> <p>Media NetworksMedia Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses. Key areas include: Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations, and a supporting headquarters group. Marketing, research, sales and communications functions also exist within the segment. The Disney-ABC Television Group is home to all of Disney's worldwide entertainment and news television properties. The Group includes the ABC Television Network(including ABC Daytime, ABC Entertainment Group and ABC News divisions); theDisney Channels Worldwide global kids' TV business, ABC Family and SOAPnet; as well as television distribution divisions Disney-ABC Domestic Television and Disney-ABC ESPN Television. The Disney-ABC Television Group also manages the Radio Disney Network, general interest and non-fiction book imprint Hyperion, as well the Company's equity interest in A&amp;E Television Networks. ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Sports media assets include ESPN on ABC, six domestic cable television networks (ESPN, launched in 1979; ESPN2; ESPN Classic; ESPNEWS; ESPN Deportes; ESPNU), ESPN HD and ESPN2 HD (high-definition simulcast services of ESPN and ESPN2, respectively), ESPN Regional Television, ESPN International (31 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants licensed by ESPN), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties (wireless), ESPN On Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by</p> <p>ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.</p> <p>About Disney Interactive Media GroupThe Disney Interactive Media Group (DIMG) is a segment of The Walt Disney Company (NYSE: DIS) responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe. DIMG core businesses include Disney Interactive Studios, which self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide; and Disney Online, which produces the No. 1 Community-Family &amp; Parenting Web site and an industry-leading suite of online virtual worlds for kids and families.</p> <p>Company HistoryFrom the very beginning, Disney's founder Walter Elias Disney fostered the spirit of creativity, innovation and excellence that continues to underlie all of the company's success. Walt arrived in California in the summer of 1923 with dreams and determination, but little else. He had made a short film in Kansas City about a little girl in a cartoon world, called Alice's Wonderland, and he planned to use it as his "pilot" film to sell a series of these Alice Comedies to a distributor. On October 16, 1923, a New York distributor, M. J. Winkler, contracted to release the Alice Comedies, and this date became the formal beginning of The Walt Disney Company. Originally known as the Disney Brothers Cartoon Studio, with Walt Disney and his brother Roy as equal partners, the company soon changed its name, at Roy's suggestion, to the Walt Disney Studio, which was initially housed in a succession of storefront buildings in Hollywood before becoming established on Hyperion Avenue. Walt made his Alice Comedies for four years, constantly pushing the visual bounds as well as the studio's finances with innovative effects. In 1927, he decided to move to an all-cartoon series, and for its star he created a character named Oswald the Lucky Rabbit. Within a year, Walt made 26 Oswald cartoons, but when he tried to get some additional money from Winkler for a second year of the cartoons, he found out that the distributor had gone behind his back and signed up almost all of his animators, hoping to make the Oswald cartoons in his own studio for less money without Walt. Since the</p> <p>distributor owned the rights to Oswald, there was nothing Walt could do. It was a painful lesson for the young cartoon producer. From then on, he saw to it that he owned everything that he made. Walt now had to come up with a new character. With his chief animator, Ub Iwerks, Walt designed a mouse whom Walt first wanted to name Mortimer, but his wife Lilly preferred Mickey. And so a star was born. Ub animated two Mickey Mouse cartoons. But the first film with synchronized sound The Jazz Singer had premiered, and Walt decided that his studio should make the first sound cartoon. So, the studio poured all of its resources into a third Mickey Mouse cartoon before the first two were released, this one with fully synchronized sound. Steamboat Willie opened to rave reviews at the Colony Theater in New York November 18, 1928. Mickey Mouse was an immediate sensation around the world, and a series of Mickey Mouse cartoons followed. Not one to rest on his laurels, Walt Disney soon produced another series -- the Silly Symphonies. Each of the films in this series featured different casts of characters, enabling the animators to experiment with stories that relied less on the gags and quick humor of the Mickey cartoons and more on mood, emotion, and musical themes. Eventually the Silly Symphonies turned into the training ground for all Disney artists, as they prepared for the advent of animated feature films. Flowers and Trees, a Silly Symphony and the first full-color cartoon, won the Academy Award for Best Cartoon for 1932, the first year that the Academy offered such a category. For the rest of that decade, a Disney cartoon won the Oscar every year. The most sensational one was released in 1933 -- Three Little Pigs. This was a breakthrough in character animation and provided something of an anthem for fighting the Great Depression "Who's Afraid of the Big Bad Wolf?" The animated short was so popular, it sometimes was listed above the feature film on theater marquees. While the studio's cartoons were gaining popularity in movie houses, they also generated interest in related merchandise. As Walt recounted, "A fellow kept hanging around my hotel waving $300 at me and saying that he wanted to put the mouse on paper tablets for school children. As usual, Roy and I needed money, so I took the $300." This was the start of Disney's consumer products business. Soon there were Mickey Mouse dolls, dishes, toothbrushes, radios, figurines -- almost everything imaginable bore Mickey's likeness. The first Mickey Mouse book was published in 1930, as was the first Mickey Mouse newspaper comic strip. One night in 1934, Walt brought his animators together to tell them they were going to make an animated feature film, and proceeded to act out the story of Snow White and the Seven Dwarfs. At the time, this was a radical concept. Most people thought that a cartoon couldn't hold an audience's attention beyond the usual eight-minute running time. It took three years and severely taxed the resources of the studio, but at Christmas time, 1937, the film was finished, and it was a spectacular hit. Snow White</p> <p>became the highest grossing film of all time, a record it held until it was surpassed by Gone With the Wind. Work immediately began on other feature projects and the company moved to its current site in Burbank, California. But, with the advent of World War II, the company lost access to most of its foreign markets. Consequently, its next two features, Pinocchio and Fantasia, which were released in 1940, were unable to recoup their production costs. Both were masterpieces that would be phenomenally profitable in subsequent releases in the decades to come, but their immediate effect was to put the studio at some financial risk. Then came Dumbo in 1941, which was produced on a very limited budget and was profitable. This was followed by Bambi, which was another expensive film and came in 1942 after the U.S. had entered the war. For the next number of years, Walt would have to restrain his animation ambitions. However, it is remarkable to consider how far he had taken the art form in little more than a decade. From the "rubber hose" animation of Steamboat Willie to the extraordinary imagery and emotional storytelling of the company's first five feature length films, the studio had revolutionized animation forever. During the war, Walt Disney made two films about South America, Saludos Amigos and The Three Caballeros, at the request of the State Department. His studio also concentrated on producing propaganda and training films for the military. When the war ended, it was difficult for the Disney Studio to regain its pre-war footing. Several years went by during which the studio released "package" feature films, such as Make Mine Music and Melody Time, containing groups of short cartoons. Walt also moved into live action production, with Song of the South and So Dear to My Heart, which also included animated segments. Walt further branched out with the award-winning True-Life Adventure series, featuring dramatic nature photography of a style never seen before. 1950 saw three landmark achievements the studio's first completely live action film, Treasure Island, the return to classic animated features with Cinderella and the first Disney television show at Christmas time. Unlike the heads of the other Hollywood studios, Walt saw the potential of television and, after another Christmas special, in 1954 he launched the Disneyland anthology series, famously featuring the first television mini-series Davy Crockett. The Disneyland series would eventually run on all three networks and go through six title changes, but it remained on the air for 29 years, making it the longest-running prime-time television series in history. The Mickey Mouse Club, one of television's most popular children's series, debuted in 1955, and made stars of a number of talented Mouseketeers. Walt Disney was always anxious to try something new. And so, as his motion pictures and television prog...</p>