walmart vs. target report
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Walmart vs. Target Report. Jeff Watson Darrin Williams Khuyen Nguyen Jasmine Dunbar. Walmart SWOT Analysis. Wal-Mart's E-commerce Purpose. Positive, Useful Branding Message. - PowerPoint PPT PresentationTRANSCRIPT
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Walmart vs. Target Report
Jeff WatsonDarrin WilliamsKhuyen NguyenJasmine Dunbar
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Walmart SWOT Analysis
Strengths Has a wide assortment of
merchandise for the mass market
Low prices affordable for every family
Tremendous global presence
Weakness Could improve its customer
service Relies heavily on low prices Known for its sketchy
workplace environment Mobile site could use some
improvementOpportunities Allow international shipping In store pickup has become
vastly popular
Threats Target is a well known key
competitor. Walmart is losing the market
share to other competitor such as Amazon.
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Wal-Mart's E-commerce Purpose
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Positive, Useful Branding Message
Wal-Mart conveys a positive and useful branding message for their company by incorporating sales promotions and consistently advertising how the consumer will save money.
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Wal-Mart appeals to all consumers.
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What! Its 50 cents cheaper than Target?????
Price- Sensitive Customers
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Customer solution, informational content
• List of top brands
• Store locator• Costumer feedback
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Revenue Models
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Affiliates/Alliances
1800contacts
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Features and Functionality
This is the shop and scan an example of Walmart utilizing mobile commerce at its best, customers are able to scan products in store with their mobile devices.
Walmart consistently conveys a message geared towards consumer savings on their website.
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No “fluff” included in content description; simple, to the point, effective, and consumer approved.
Well Designed Site
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Walmart effectively utilizes social media.
Walmart has at least five tweets, 3 posts per day!
Walmart has 28 millions Facebook Likes!
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Mobile Commerce
.
Walmart has a nice, simple layout for mobile-ecommerce. The layout contains an enough layout and text so consumers can easily navigate and purchase the product. In additional, customers can rate, review, share products on Facebook through the mobile site. However, the site just runs on Android and Apple version.
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Walmart International Presence
There are 5,261 International units
Global presence in 28 Countries
Specific country Walmart website such as walmartmexico.com
No international shipping
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Which Would You Choose ?
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Differences in Web Strategy
Target focuses more on apparel assortment.
Walmart provided store pickup option
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Websites Usability Comparison
Walmart
• Relatively simple• Displays product tabs on side of
homepage
Target • More elaborate• Displays product tabs on top
of homepage
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Comparing Assortment
Overall both companies sell the same products. Target has more options when it comes to apparel. However Walmart offers more products in general.
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Significant differences in website features and functionality
Walmart presents the website as if it is more of a resource for consumers rather than a sales driver.