walmart project impact
DESCRIPTION
Walmart is embarking on an ambitious U.S. store remodel program as part of its three-year strategic plan, dubbed“Project Impact” Jim Marsh, [email protected], 336-210-3269TRANSCRIPT
WHAT’S HAPPENING AT RETAIL
WalmartProject ImpactProject Impact
WHAT’S HAPPENING AT RETAIL
Walmart is embarking on an ambitious U.S. store remodel
program as part of its three-year strategic plan, dubbed
“Project Impact”
The three-year plan will focus around 10 key words:
- Save Money. Live Better.
(A marketing message directed at consumers)
- Win. Play. Show.
(An organizing principle for decisions about merchandising and assortments)
- Fast. Friendly. Clean.
(A direction for the in-store experience)
WHAT’S HAPPENING AT RETAIL
Save Money. Live Better.The goal is to create a clear value proposition within a integrated
communication strategy to achieve a high level of consumer trust.
Outline of the components needed to achieve this goal:
• Consistent In-Store Brand Message• Consistent In-Store Brand Message
- Standardized printing specifications for suppliers
- Incorporate themed graphics on displays / Less national branding ratio
- Preferred suppliers for themed graphics and display vehicles
- Common message that addresses consumers needs in Wealth & Health
WHAT’S HAPPENING AT RETAIL
Win. Play. Show. The goal is to create greater “clarity”, reduce inventory and increase sales growth on
the shelf and in the store.
Outline of the components needed to achieve this goal:
• Win• Win- Walmart to pursue aggressively to Gain Share
• Play- Opportunities to Capture Growth & items where Growth & Profit can be balanced
• Show- Items that must be maintained to retain one-stop shop. SKU’s and suppliers will
be rationalized to drive efficiency
WHAT’S HAPPENING AT RETAIL
Fast. Friendly. Clean.The goal is to create a faster, cleaner, and friendlier shopping environment to
generate increased trips and cross-department shopping.
Outline of the components needed to achieve this goal:
• Improve Sightlines and Navigation• Improve Sightlines and Navigation
- More overhead signage
- Less Inventory
- Lower Shelves
- Wider Aisles
- Removal of Pallets in Action Alley
WHAT’S HAPPENING AT RETAIL
• To Develop Overall Convenience
- Calculated department positioning
- Faster, more approachable check-outs
- Educational Signage
- Singular Price Points
- Fewer SKU’s
• To Enhance Atmosphere
- Walmart TV
- Focus on “Unbeatable” and “Rollback” Savings
- Softer Store Color Tones
- “Save Money. Live Better.” themed signage and PDQ’s
WHAT’S HAPPENING AT RETAIL
WHAT’S HAPPENING AT RETAIL
Design Replacement Ideas
WHAT’S HAPPENING AT RETAIL
WHAT’S HAPPENING AT RETAIL
WHAT’S HAPPENING AT RETAIL