walls vs omore

PRESENTED BY MUSTAFA SHAH

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PRESENTED BY

MUSTAFA SHAH

INTRODUCTION

Acquired by Mac Fisheries in 1920

Acquired by Lever Brothers in 1922 together with Unilever.

Introduced in Pakistan in 1995

Purchased all assets of its competitor POLKA.

Engro FoodsLaunched in March 2009Sales Rs 10 million on

volume of 76,000 litersLaunched in 8cities and

townsTarget to go national by

next year

OBJECTIVE

To study of entering of Omore in the ice cream market.

Respond of customers towards Omore

Effects of Omore on Wall’s

52.547.5

62.537.5

50.0

15.0 35.0

30.0

42.5

17.510.0

40.0

17.5

2.5

37.5 50.0

12.5

22.5

30.0

37.5

10.0

77.5

15.0

7.5

PRICE

QUALITY

DESIGN AND PAKAGING

AVALIABILITY

VARIETY

TASTE

CONCLUSION

Omore can get a large market share when it get national next year.

People are responding positively towards Omore.Wall’s is having high market share then Omore.Omore has to improve taste and bring more varieties to

increase its market share.

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