Wallpaper* Media Information 2017

Audience Profile

International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine brand. Since 1996, Wallpaper* has attracted a sophisticated global audience by constantly pushing into new creative territories and ensuring that its coverage of everything from architecture to motoring, fashion to travel, interiors to jewellery remains unrivalled.

Wallpaper* readers are voracious, educated and discerning consumers with tremendous spending power. These affluent young professionals live and breathe fashion, architecture and interiors and are often leaders in these fields. These true aficionados are passionate about design in all forms and appreciate genuine luxury in every part of their lives. Whether searching for beautiful luggage or a stunning dining table, they look to Wallpaper* as the authoritative design and lifestyle magazine to recommend products with both style and substance.

34 median age

52/48 male / female

91% visit wallpaper.com

74% live in cities

52% have been reading for over 5 years

£79,866 average salary

67% employed within the creative industries

29% own their own company

87% university graduate

47% own more than one property

London HQ

Global Contributors

Readers in 100 Countries

Mission: to Inspire the Influential

Global Circulation of 100,008 BPA Jan 2016

International Distribution

30% UK 30% US

30% Europe 10% Rest of World

Insight

Issue Themes

January: Next Generation

Design Awards Preview Accessible fashion collection New young cool designers

February: Design Awards

Best of ... Awards Seasons opening collection

March: Fashion & Accessories

Cover to cover fashion and accessories

April: Global Interiors

Denim S/S 2017 German Supplement Jewellery feature

May: Salone Preview

Watches and jewellery special Tailoring and suiting for men and women

June: Craft

Transport and Travel US Special

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Issue Themes

July: Design Directory

Kitchen and Bathroom supplement Pre-fall collections for men and women Eyewear

August: Handmade VIII

Handmade crafted collectables

September: Fashion & Global Retail

Cover to cover fashion

October: Guest Editor

Jewellery feature Best Urban Hotels Denim A/W 2017 Smallpaper*

November: Smart Art

Studio Time: the Smart Art special Contract supplement Cruise collections Turkish supplement Tailoring and accessories

December: Entertaining

Technology Watch feature US special Wine & design Beauty special Resort

Insight

Copy Dates

ISSUE ON SALE COPY DATE BOOKING DEADLINE

February 12 January 2017 28 November 2016 24 October 2016

March 09 February 2017 04 January 2017 03 December 2016

April 09 March 2017 02 February 2017 03 January 2017

May 06 April 2017 06 March 2017 02 February 2017

June 11 May 2017 03 April 2017 01 March 2017

July 08 June 2017 02 May 2017 05 April 2017

August 06 July 2017 02 June 2017 03 May 2017

September 10 August 2017 05 July 2017 07 June 2017

October 07 September 2017 02 August 2017 05 July 2017

November 12 October 2017 05 September 2017 02 August 2017

December 09 November 2017 03 October 2017 06 September 2017

January 14 December 2017 07 November 2017 10 October 2017

Insight

Print Rate Card 2017

GBP PAGE SPREAD

1st spread – £28,659

1st bank – £26,030

1st bank consecutives – £21,237

Contents, masthead, contributors, IBC £16,555.08 –

Premium 3-page unit, contents, editor’s letter £31,959 –

Premium (first third) + editorial openers £15,177.44 £23,041

Island £15,177.44 £23,041

Front half £14,130.48 £21,546

Run of magazine £12,329.20 £18,556

Outside back cover £21,340 –

Guaranteed right hand / consecutive / island +15% –

Loose inserts from £65 per thousand –

Bound-in inserts from £105 per thousand –

Gatefold Available on request –

BESPOKE* 2017

Bespoke creative solutions from £25,773

Insight

Digital Rate Card 2017

DISPLAY

Leaderboard £33cpm

MPU £36cpm

Super MPU £45cpm

Billboard £71cpm

Filmstrip £61cpm

Newsletter £2,100

MOBILE

Mobile Banner £33cpm

Wallpaper* daily sponsorship £8,000

TAKEOVERS

Standard Homepage Triptych from £6,100

Standard Channel Triptych from £4,000

Dynamic Homepage Triptych from £9,700

Dynamic Channel Triptych from £6,000

*A 15% Premium will be applied for roadblocking of channels or content

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Contacts

Global HQ Publisher Malcolm Young malcolm_young@wallpaper.com Tel: 44.20 3148 7718

Bespoke Director Sarah Martin sarah_martin@wallpaper.com Tel: 44.20 3148 7703

Head of Digital Advertising Scott Lambert scott_lambert@wallpaper.com Tel: 44.20 3148 7726

Italy Marcella Biggi (Design) marcella.biggi@cesanamedia.com

Antonella Mongeri (Fashion) antonella.caporale@cesanamedia.com

Paulo Mongeri (Comercial) paulo.mongeri@cesanamedia.com

Germany, Austria and Switzerland Peter Wolfram wolfram@wolframwerbung.com Tel: 49.89 9611 6800

France Magali Riboud mriboud@studio-riboud.com Tel: 33.1 42 56 33 36

USA (Northeast) Ilaria Anghinoni ilaria.anghinoni@cesanamedia.com Tel: 1.917 940 8430

USA (West Coast) Kiliaen Murphy kiliaen@klmreps.com Tel: 1.310 467 4577

Australia Sarah Martin sarah_martin@wallpaper.com Tel: 44.20 3148 7703

Hong Kong, Taiwan and Korea Herb Moskowitz themediarep@gmail.com Tel: 852.2838 8702

China Maggie Li maggie.li@cesanamedia.cn Tel: 86.10 6588 0051

India Ravi Lalwani ravi@mediastar.co.in Tel: 91.22 4220 2118

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