wallker cty nonprofit council
TRANSCRIPT
Rethink Your Fundraising Events
You WORK Hard to Produce Your Fundraising Event
Optimize Your Event So That It WORKS For You
@swellfunds
The Next 45 Minutes……
- Participation Rewarded- Ask questions via Twitter @swellfunds
- Rethink the Goals of your Fundraising Event
- How Can Technology Drive Event Goals?
- Technology Solutions / Ideas
- Questions?
Serial Board Member
Event Chair Treasurer
Interim Executive Director
Board Chair
Software Development
Event Evaluation
Revenue Only
@swellfunds
Diversity of Revenue Sources
Corporate
New Donors
Current Donors
Event Evaluation
Raise Awareness
@swellfunds
Trade Offs: Volume vs. Strategic
Expense per Guest vs. MarginLongevity vs. New
Event Evaluation
Donor Acquisition
@swellfunds
Why is the success of our fundraiser so dependent upon WHO shows up?
Can we leverage the event differently?
Is it possible to expand our event reach through
technology?
YES
Event Guests Carry Small Computers
Peer to Peer fundraising can expand the revenue sources for an event.
Event Software System
- Ticketing & Donation Management
- Peer to Peer Functionality
- Mobile Payments
- Live Streaming
- Social Media
- Real-time reporting
- Data Collection
Picture linked to
Facebook page
Your branding
Guest Scorecard
Action Buttons
Recent Activity
Your branding
How Powerful is Peer to Peer?
1 out of 4 emails sent peer to peer yields a
donation
1 out of 1250 emails sent by the organization
yields a donation
@swellfunds
Planned
Gifts
Major Gifts
Annual Fund Gifts
First Time Gifts / Event Participants
Your Event Should Operate Here…
Most event guests/donors
come from existing donors
@swellfunds
Donor Acquisition
Cause / Organization AwarenessSPONSORS
Sponsor Support
Instagram Photobooth
Facebook Images
Event Social Media Feed
Name of Event
Be a Fan / Follower
Cause / Organization Awareness
How Many Online Places Would a Guest Go to Get Info / Buy Ticket / Donate
to your Event?
Engagement
Learn About Your Cause- Download Research- Subscribe to Your Blog- Visit a Site with Info
Connect with Organization- Social Media commit- Email Capture
Tell Your Story
- Online sharing
- Invite friends
Action
Buttons
Social Media Feed
Leaderboards
Sponsors
Grand total tally
#1: Make it EASY to Donate
#2: Make it quick/easy to check in
#3: Data Collection
#4:Engage guests to share online
#5: Automate your current activity
#6: Connect
1984 2006
“People are naturally nervous about the
unknown and quickly default to how things have
always been done”
Fundraising is the most visible
example of the organizational culture
Innovative
Cutting Edge
Unique
Modern
Multi-Generation
What Message Does Your Event
Send Donors?
Reciprocity
Social Proof
Scarcity
Commitment/Consistency
Authority
Give Something to Your Guests/Donors
Don’t Make Them Attend a Poorly Organized Event
Include Social Influencers
Leverage Social Media
Culture of Giving Limited
Tickets
Rare Opportunity
Fear Of Missing Out
Need to Give Again
Post Event Communication Solidify Commitment
Reward Repeat Guests
Duty to People in Powerful Positions
Board
Event Speaker
Organization Thought Leadership