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8/8/2019 Wake Up Biki

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MobileMobiletoto

"Connection with excellence""Connection with excellence"


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In order to develop friendly relationship between the two countries, M.K Nepal andIn order to develop friendly relationship between the two countries, M.K Nepal andManmohan singh decided to visit eachother's country regularly.Manmohan singh decided to visit eachother's country regularly.

The first visit was by MK Nepal to India.There Manmohan showed him IndiasThe first visit was by MK Nepal to India.There Manmohan showed him IndiasmodernTelecommunication systems. It was so good that Makune made a call tomodernTelecommunication systems. It was so good that Makune made a call toGirja Babu in hell and talked to him for 5 minutes. The bill for the call came to onlyGirja Babu in hell and talked to him for 5 minutes. The bill for the call came to only

US 1.US 1.

When MK Nepal came back, he also wanted Nepal's telecommunication systems toWhen MK Nepal came back, he also wanted Nepal's telecommunication systems tobe at the best when Manmohan visited Nepal.be at the best when Manmohan visited Nepal.

Manmohan came to Nepal, visited the Ncell department and talked to Adolf HitlerManmohan came to Nepal, visited the Ncell department and talked to Adolf Hitlerin hell for 5 minutes.But this time, the bill was US 500.in hell for 5 minutes.But this time, the bill was US 500.

Manmohan asked with a sarcastic smile "Ha Ha Ha....Why are telephone calls toManmohan asked with a sarcastic smile "Ha Ha Ha....Why are telephone calls tohell so costly in Nepal ?"hell so costly in Nepal ?"

A High level diplomat gave a smiling replyA High level diplomat gave a smiling reply

"From Nepal to hell, it is long distance, Sir, while from India it is a local call!""From Nepal to hell, it is long distance, Sir, while from India it is a local call!"


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IntroductionIntroduction

Spice Nepal Private Limited was established in 2004 as the firstSpice Nepal Private Limited was established in 2004 as the firstprivate operator of mobile communication services in the GSMprivate operator of mobile communication services in the GSMstandard in Nepal. The services were commercially launchedstandard in Nepal. The services were commercially launchedunder the Mero Mobile brand on September 17, 2005.under the Mero Mobile brand on September 17, 2005.

Since October 2008, Spice Nepal hasbeen part ofSince October 2008, Spice Nepal hasbeen part of Teliasonera.Teliasonera.

As of 2010, Spice Nepal operates under the Ncell brand. N in theAs of 2010, Spice Nepal operates under the Ncell brand. N in theNepal stands for Nepal.Nepal stands for Nepal.


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Goals

Goals

Constantly working towards goals of connecting everyone in Nepal through Ncell

network, providing high quality, modern and cost effective services and creatingvalue for customers and partners.

Challenge the limits of innovation, raise the standards of the telecommunication

services and make the mobile market more competitive for the benefit of customers.


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RecognitionRecognition

Most Innovative Mobile Operator &Most Innovative Mobile Operator &

Best Consumer Pull AwardBest Consumer Pull Awardin the year 2006in the year 2006

Best Consumer Pull AwardBest Consumer Pull Awardin the year 2007in the year 2007


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ervicesServices

Prepaid and Postpaid servicePrepaid and Postpaid service

Voice services: call forwarding, call waiting, missed callVoice services: call forwarding, call waiting, missed call

notification, voice mailnotification, voice mail

Dataservices:MMS, Sms to email, Sms, Email internet, USSDDataservices:MMS, Sms to email, Sms, Email internet, USSD

Fun Zone: Ringtone and Ringback toneFun Zone: Ringtone and Ringback tone


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Product Life CycleProduct Life Cycle


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PricingPricing

Prepaid tariffsPrepaid tariffs

Outgoing local calls (pulse rate 20 seconds):Outgoing local calls (pulse rate 20 seconds): PricesPrices

Rs/MinRs/Min

Ncell to 3 Favorite number* Ncell to 3 Favorite number* 0.990.99

Ncell to Ncell Ncell to Ncell 1.991.99

Ncell to Ncell Ncell to Ncell 2.532.53

Ncell to other network local fixed Lines (NTC PSTN, NTCCDMA fixed,Ncell to other network local fixed Lines (NTC PSTN, NTCCDMA fixed,

UTL CDMA fixed)UTL CDMA fixed)

2.132.13

Ncell to other network calls with in different district of same zone (NTCNcell to other network calls with in different district of same zone (NTCPSTN/NTCCDMA fixed / UTL CDMA fixed)PSTN/NTCCDMA fixed / UTL CDMA fixed)

2.792.79

Ncell to other network calls with in different zones NTC PSTN/NTCNcell to other network calls with in different zones NTC PSTN/NTC

CDMA fixed / UTL CDMA fixedCDMA fixed / UTL CDMA fixed

2.812.81

Ncell UTL LMS Local Charge (calls with in same district)Ncell UTL LMS Local Charge (calls with in same district) 2.332.33

Ncell UTL LMS Different Charging Area (calls with in different districtsNcell UTL LMS Different Charging Area (calls with in different districts

and zones)and zones)

2.832.83


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PricingPricing

Post paid tariffsPost paid tariffs

Outgoing local callsOutgoing local calls (Rs/Min)(Rs/Min)

Ncell to NcellNcell to Ncell 1.6 1.6

Ncell to other GSM/CDMANcell to other GSM/CDMA 2.12.1

Ncell to other local fixed linesNcell to other local fixed lines 2.12.1

Ncell to other network intra fixed Lines Ncell to other network intra fixed Lines 2.12.1

Ncell to other network inter fixed Lines Ncell to other network inter fixed Lines 2.32.3

CUG (3+ SIM cards)CUG (3+ SIM cards) 0.60.6


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PricingPricing

Mobile internet (GPRS edge)Mobile internet (GPRS edge)

GPRS/kbGPRS/kb 0.010.01

Short message service (SMS)Short message service (SMS)

International smsInternational sms 55

Ncell to NcellNcell to Ncell 1 1

MMSMMS

Ncell to NcellNcell to Ncell 3 3

Voice mailVoice mail

ActivationActivation FreeFree

Listening to voice mailListening to voice mail 1.61.6


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Prominent marketing strategyProminent marketing strategy

Price effectiveness: Grabbed the attention initially by launching the service rate @Price effectiveness: Grabbed the attention initially by launching the service rate @

1 paisa per minute.1 paisa per minute.

Innovation strategy:Innovation strategy:

Introduced services like voice mail, GPRS, call waiting, PRBT, Call forwarding,Introduced services like voice mail, GPRS, call waiting, PRBT, Call forwarding,

conference, MMS and many value added services.conference, MMS and many value added services.

Get bonus balance with every recharge.Get bonus balance with every recharge.

Campaign Infinite Validity for prepaid subscribersCampaign Infinite Validity for prepaid subscribers

Ncells gift a gift campaignNcells gift a gift campaign


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Marketing strategy contd..Marketing strategy contd..

Growth strategyGrowth strategy

Rebranding to Ncell is the part of the companys growth strategyRebranding to Ncell is the part of the companys growth strategyto further strengthen itsposition on Nepals mobileto further strengthen itsposition on Nepals mobile

telecommunication services market.telecommunication services market.

Across Nepal 400 professionalsare working hard to install newAcross Nepal 400 professionalsare working hard to install newtowersand other network equipment. Seventy percent of thistowersand other network equipment. Seventy percent of thisteam hasbeen hired in Nepal.team hasbeen hired in Nepal.


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SWOT AnalysisSWOT Analysis

StrengthStrength

Covers above 60% of total Nepalese market.Covers above 60% of total Nepalese market.

Enhancing and practicing EEnhancing and practicing E--business in Nepal.business in Nepal.

Rebranding to Ncell marks it entrance into a new phase of dynamicRebranding to Ncell marks it entrance into a new phase of dynamicdevelopment and strengthening its position in the Nepali mobiledevelopment and strengthening its position in the Nepali mobilecommunication services market. Thereby again facilitating the customer.communication services market. Thereby again facilitating the customer.

Continuous improvement in terms of quality and service.Continuous improvement in terms of quality and service.

Increased investment, invested around US$ 80 million this year.Increased investment, invested around US$ 80 million this year.

Increases net cash flow in the country. Already today, it is a significantIncreases net cash flow in the country. Already today, it is a significantinvestor in Nepal and play an important role as a telecommunications andinvestor in Nepal and play an important role as a telecommunications andIT infrastructure builder, employer and tax payer.IT infrastructure builder, employer and tax payer.

Providing the increasing number of employment.Providing the increasing number of employment.


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SWOTSWOT

WeaknessWeakness

Service rate is comparatively high.Service rate is comparatively high.

The continuous growth like this will create monopoly in theThe continuous growth like this will create monopoly in themarket.market.

Card distribution has not been systematic that hasCard distribution has not been systematic that hasencouraged security threats.encouraged security threats.


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SWOTSWOT

OpportunityOpportunity

Readiness for a smooth evolution path from GSM to 3G and 4G network.Readiness for a smooth evolution path from GSM to 3G and 4G network.

Chance of covering the 100% of Nepalese market.Chance of covering the 100% of Nepalese market.

Further more innovative services as it is linked with TeliaSonera which is oneFurther more innovative services as it is linked with TeliaSonera which is oneof the pioneers of the telecom industry, a position it has gained by beingof the pioneers of the telecom industry, a position it has gained by beinginnovative, reliable and customer friendly.innovative, reliable and customer friendly.

Can create a winCan create a win--win situation if agrees to work with other telecommunicationwin situation if agrees to work with other telecommunicationprovider.provider.


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SWOT .SWOT .

ThreatThreat

Competition from the NTC which is planning to share the BTS (baseCompetition from the NTC which is planning to share the BTS (basetransceiver station) and other infrastructure from the mobile operators.transceiver station) and other infrastructure from the mobile operators.

It has not yet tightened their SIM card distribution system although the systemIt has not yet tightened their SIM card distribution system although the systemhas allowed the operation of illegal Voice Over Internet Protocol (VOIP).has allowed the operation of illegal Voice Over Internet Protocol (VOIP).Illegal VOIP has helped criminals engaged in making phone threats andIllegal VOIP has helped criminals engaged in making phone threats andextortion. This may cause the downfall.extortion. This may cause the downfall.

Political instability hindrance to the businessPolitical instability hindrance to the business


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Stay connectedStay connected

through Nthrough N--cellcell

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