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    HE MIHI

    Ka timu te tai, ka pari te tai ki Takaparawhau, e tū whakahī ana. Ōrākei, tūkuna rā tō karanga kia

    areare mai ngā taringa, kia hiki i te wairua. Ōrākei, he tohu maumahara ki ngā whawhai o ō

    koutou nā kuia koroua i tū pakari ai mō te iwi. Ka kore e warewaretia.

    Haruru mai ana a Tumutumuwhenua i ngā moemoeā o āna uri. Tū tonu mai rā koe hei

    whakaruruhau mō ngā tamariki mokopuna o Tūperiri, arā ko Te Taoū, ko Ngā Oho, ko Te Uringutu

    hoki. Tīhei mauriora.

    I te tau kua hipa atu, i toko ake te kaupapa nei hei hāpai i a Ngāi Māori mō te Kapu Whutupōro o

    Te Ao 2011: he tirohanga auaha, hononga tāngata, kawenga whainga hoki. Heoi, tokomaha ngā

    tāngata i kuhu ai ki te tautoko i a Waka Māori, kia kitea te otinga atu o ngā pūmanawa Māori:

    Te whānau o Ngāti Whātua o Ōrākei (Grant Hawke, Ngarimu Blair, Renata Blair, Tracy Davis,

    Sharon Hawke, Katera Maihi me ngā kaiāwhina i manaaki mai i ngā manuhiri ki Waka Māori);

    Diana Puketapu; Nick Dalton (TOA Architects); Harry Kleyn (Structurflex); Barry Davidson

    (Compusoft Engineering); Susannah Fougere; Darrell Carlin rāua ko Sharon Butler-Morris (Carlin

    Valenti); Emere Wano (Tihi Limited); Eric Ngan; Precious Clark (Tuia Limited); Guy Dawson

    (BECA Carter Ltd); Matt Te Pou (Snr); Tiki Edwards (NZRFU); Kura Gallery; New Zealand Māori

    Arts and Crafts Institute; Ian Taylor (Animation Research Ltd). Huri noa ki Māori Tourism, te

    Manatū Taonga me Te Puni Kōkiri. Tēnā koutou katoa.

    Ko tēnei i mahia nei e manako ana ki ngā whakatupuranga heke. Mei kore ake koutou, ka kore

    tēnei kaupapa e tūtuki i ō tātou nei wawata.

    “Tāmaki Herenga Waka”

  • 4 Waka Māori Survey Report February 2012

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    EXECUTIVE SUMMARY

    Rugby World Cup (RWC) 2011 was held in New Zealand over September and October 2011. The

    Government’s priorities for RWC 2011 were: to support the delivery of a successful tournament; to

    maximise the leverage opportunities; and to capture legacy benefits for all New Zealanders.

    These priorities were largely delivered through the REAL New Zealand festival.

    Waka Māori was a Māori showcase pavilion supported by Government to:

     contribute to the vibrancy and energy of the Auckland waterfront;

     provide a unique venue for hosting events that was quintessentially Māori, South Pacific and

    New Zealand in form; and

     provide a facility for future hosting opportunities at key international events promoting New

    Zealand.

    This survey was developed to gauge visitors’ perceptions about Waka Māori. This survey also

    aimed to provide insight into Waka Māori’s contribution to the economy, in line with Government’s

    interest in determining the economic impact of RWC 2011 to New Zealand.

    The top line findings from this survey include:

     397,000 visits to Waka Māori; 1

     as a venue, visitors rated Waka Māori very highly for ease of access including for disabled

    persons;

     visitors were “very satisfied” with Waka Māori and rated this experience as high as, or higher

    than, other RWC 2011 events and activities;

     an estimated $9m of direct spend as a result of visitors’ attendance at Waka Māori;

     84 percent of visitors reported that their Waka Māori experience was worth more than the

    amount they had spent there;

     88 percent of visitors agreed that Waka Māori played an important role in portraying Māori as

    a positive contributor to the New Zealand economy;

     Waka Māori had a positive influence on international visitors’ decisions to revisit New Zealand

    in the future; and

     survey ratings support the rationale behind Waka Māori.

    1 180,000 people attended the Waka; 217,400 visits were recorded at Herenga Waka, the Artisans’ Village.

  • 6 Waka Māori Survey Report February 2012

    NIKAU – the off-spring of Tane and Tunarangi, nikau provided a rich array of

    benefits for Māori including thatching and weaving materials (leaves), storage

    containers (outer trunk), necklaces (berries) and food (young shoots).

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    CONTENTS

    HE MIHI ..................................................................................................... 3

    EXECUTIVE SUMMARY............................................................................ 5

    BACKGROUND ......................................................................................... 9

    INTRODUCTION ...................................................................................... 10

    Description of Waka Māori ................................................................................................... 10

    Visitor Numbers to Waka Māori ........................................................................................... 12

    SURVEY OBJECTIVES & METHODOLOGY .......................................... 13

    TE WAKA ................................................................................................ 14

    Visitors to Waka Māori were Satisfied with the Overall Quality of the Venue ....................... 14

    WAKA NGAHAU ..................................................................................... 16

    Overall, Visitors were Very Satisfied with Waka Māori ......................................................... 17

    TV and ‘Word of Mouth’ Boost Waka Māori Visits ................................................................ 18

    Waka Māori seen as Welcoming, Educational, Informative, Entertaining and Unique ......... 18

    Time Spent at Waka Māori ................................................................................................... 18

    Positive Opinions of Waka Māori both Before and After Attendance ................................... 19

    WAKA TĀKARO ...................................................................................... 20

    Māori Rugby Exhibition Popular ........................................................................................... 20

    HERENGA WAKA ................................................................................... 23

    Māori Artisans’ Village was Rated Highly ............................................................................. 23

    WAKA PAKIHI ......................................................................................... 25

    Waka Māori Direct Event-related Spend is an Estimated $9m ............................................. 26

    Waka Māori Presented New Business Opportunities for Visitors at Business Functions ..... 27

    Portrayed Māori as a Positive Contributor to the New Zealand Economy ............................ 28

    WAKA TŪRUHI ....................................................................................... 29

    Unique cultural experience for International Visitors ............................................................ 29

    Waka Māori Positive Influence on Decision to Revisit New Zealand ................................... 30

    Waka Māori Excellent Contributor to RWC 2011 ................................................................. 31

    WAKA TĀNGATA.................................................................................... 32

  • 8 Waka Māori Survey Report February 2012

    Ratings Support the Rationale behind Waka Māori ............................................................. 32

    RESPONDENTS’ PROFILE ..................................................................... 34

    Age/Sex ............................................................................................................................... 34

    Education ............................................................................................................................. 34

    Household Income ............................................................................................................... 34

    Country of Origin .................................................................................................................. 35

    APPENDIX 1: OUTCOMES FRAMEWORK............................................. 36

    Te Puni Kōkiri Investments in RWC 2011 ............................................................................ 36

    APPENDIX 2: WAKA MĀORI LIVE PERFORMANCE PROGRAMME .... 37

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    BACKGROUND

    Rugby World Cup (RWC) 2011 was held in New Zealand over September and October 2011. The

    Government’s priorities for RWC 2011 were: to support the delivery of a successful tournament; to

    maximise the leverage opportunities; and, to capture legacy benefits for all New Zealanders.

    These priorities were largely delivered through the REAL New Zealand festival.

    Aligned with these priorities, Te Puni Kōkiri developed a Māori and Iwi Engagement Strategy

    (Strategy) in 2009 to guide and inform its investment into RWC 2011. In February 2010, Rugby

    New Zealand 2011 (RNZ) adopted this strategy as the official RNZ strategy for Māori and iwi

    engagement in the RWC 2011. In order to support Te Puni Kōkiri’s evaluation r