Kathryn WailesFilm 260

The Viral Game plan

Image: “4 Generations” by Eric Danley via edanley’s flickr.

before the MASS ADOPTION OF THE

internet,

Viral was

used as an adjective....

...to describe things that were

related to or caused by a virus

....Today,

Viral

is ALSO USED as a noun

to represent content that is

rapidly circulated [on the interneT]

rapidly circulated [on the interneT]

rapidly circulated [on the interneT]

rapidly circulated [on the interneT]

rapidly circulated [on the interneT]

- “Flu Fact #5” by Mike Licht via flickr.

.

.

.

.

.

.

.

.

.

.

causes content to go

Many believe that

Viral...

Image By: beancounter (Pam) Via flickr

LUCK

...While others believe that making content go

SCIENCE

Viral

Image: “Science!” by Andrew Huff via flickr.

is a

“It's like a batting average in baseball.

No one hits a home run every time,

but by understanding the science of hitting you can boost your average.”

your average.”your average.”your average.”

Image: “Matt Kemp’s First Major League Home Run” via Orange Ninja’s flickr.

Source: “Viral’s Secret Formula”-Jonah Berger

FOMO

Image: “A Rainbow of Fruity Flavor” via Micky’s flickr.

ut

issing

ear

f

The “FOMO Factor” can help content go

Viral information: from film240 lectures

...Everyone will want to view the content quickly because no-one wants to feel excluded, by being the

last to know.

Viral=exposure

Image: “Crowded” by: Phil WhitehouseVia Phillie Casablanca’s Flickr

would you want

a viral video

I could be a cyber celebrity!

I could increase business exposure and profit!!

I’m not sure I’d want to read the negative

comments some would have... but I think I’d make a

pretty funny meme....

Image: “Past” via Barbara K’s photostream (flickr).

• has a simple message• is emotionally powerful• has a high budget• is effortless to share

Viralcontent often:

information: from film240 lectures

Viral

video “Charlie Bit Me”

525, 507, 000now has OVER

VIEWS!!

proving the power of a SIMPLE MESSAGE:

http://www.youtube.com/watch?v=_OBlgSz8sSM

Image: “Campaign for Real Beauty” via thegloaming’s flickr.Image: “Campaign for Real Beauty” via thegloaming’s flickr.

Dove’sDove’s ‘‘campaign campaign

forfor realreal beauty beauty’ ’

wentwent

...largely due to the effort to appeal to ...largely due to the effort to appeal to our our EMOTIONSEMOTIONS

Viral

in recent months...in recent months...

Proving the power of: Proving the power of: emotionally powerful contentemotionally powerful content

Image: “E*Trade Talking Baby commercial mirrored keyboard” by Sean Salmon via Seanaes’s flickr.

Superbowl ads suggest that HIGH BUDGETS help the odds of the content

going....Viral

Image: “Matt Kemp’s First Major League Home Run” via Orange Ninja’s flickr.

In order for content to go

ViralIt must be

EFFORTLESS to

SHARE

easy to find

plugged into many social networks

has tags

embedded

easy to copy & paste

the link

information from fall 2012 film240 webinar

Image: “You Tube Visit” via T_Bazz:\in[network]‘sflickr.

played a major role in simplifying the process of

sharing videos and consequently promoted

Viral

circulation.

Image by Jason Carlin via jasonEscapis’ flickr.

“Charlie the Unicorn” is one example of a video

that went

Viral

after being uploaded to YouTube.

Image: “Justin Bieber - In the stage lights” by Mattias Karlsson via Jetuma’s flickr.

Justin Bieber became famous after his home-videos uploaded

to

YouTubewent...

...Viral

Viral CYBer celeberities• Jenna Marbles (left) uploaded a video “how to trick people into thinking you’re good-looking” onto YouTube a few years ago and it went.....

Viral!!• Now, Jenna’s career is

vlogging. She tweets often, uploads videos onto YouTube every Wednesday and blogs! Many of her videos go viral due to her numerous subscribers.

Image: “Jenna Marbles” via Streamy’s flickr.

Cats

Image: “Cats” by Moyan Brenn via Moyan_Brenn’s flickr.

Source: “Cute Cats, Memes and Understanding the Internet”-Tom Chatfield

“Type ‘cats’ into YouTube and you will see that the top ten results (out of 1.4 million) have been viewed OVER

200

million times between them”

Viralgone

Memes“The humor may be hit or miss, but its appeal among college students has been undeniable. The meme has been replicated on an untold number of college campuses in the United States and Canada, with students “liking” campus-specific Facebook pages in droves and contributing their own variations via QuickMeme.com and MemeGenerator.net, where amateurs can easily build their own gags from templates.”

Source: “Attack of the Memes” by Steve Kolowich http://www.insidehighered.com/news/2012/02/16/c ampus-themed-internet-memes-go-viral#ixzz2Tglb3DsB

.Image: Melon Party : so viral it eats flesh by Torley Via flickr

The YouTube 50

http://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.html

Charlie Bit My FingerEvolution of DanceDavid After Dentist"Here It Goes Again"RickrollLeave Britney AloneDon't Tase Me, BroKeyboard CatDramatic ChipmunkHitler's DownfallFlea Market Montgomery

"Lazy Sunday"Diet Coke and MentosObama GirlLonelygirl15Guinness World Record: Most Shirts Worn at One TimeTillman, the Skateboarding DogChristian the LionCharlie the UnicornTrapped in an Elevator

Zinedine Zidane's Head ButtLeprechaun SightingJustin BieberDaft HandsAuto-Tune the NewsFred"Chocolate Rain"Will It Blend?"Thriller" in ManilaWhere the Hell Is Matt?

Miss Teen South CarolinaBaby Bobbing to "Single Ladies"Zombie Kid Likes Turtles"Hey Jude" Kid"Yes We Can"Hillary Clinton's 1984Noah's Daily PhotosBank Of America's "One"Grape Lady Falls!Randy Pausch's Last Lecture

"United Breaks Guitars"Kittens, Inspired by KittensPotter Puppet PalsJill and Kevin's Big DaySneezing PandaOtters Holding HandsLiteral Music VideosOMG, ShoesBaby LaughingSusan Boyle's Debut

The Best Viral Videos

the right content and strategy can

help make content go viral.

But....

Image: “Pencils” via Gwenaël Piaser‘s flickr.

...CONSIDERING THE GLOBAL

COMPETITION, LUCK IS

USUALLY (ALSO) NEEDED.

Sourcesyoutube: http://www.flickr.com/photos/t_bazz/4174849719/sizes/l/in/photostream

Generations: http://www.flickr.com/photos/edanley/4289324169/sizes/l/in/photostream/

Luck: http://www.flickr.com/photos/beancounter/2319418450/

cat: http://www.flickr.com/photos/aigle_dore/5542263437/sizes/l/in/photostream/

baby: http://www.flickr.com/photos/seanaes/3246211008/sizes/z/in/photostream/jenna: http://www.flickr.com/photos/streamys/8592597257/sizes/c/in/photostream/

Science!: http://www.flickr.com/photos/deadhorse/2292191571/

meme: http://www.flickr.com/photos/torley/5540344180/sizes/o/in/photostream/

http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.htmlcats: http://www.bbc.com/future/story/20120222-cats-memes-and-internet-schemes

http://www.flickr.com/photos/emzee/278221145/

bieber: http://www.flickr.com/photos/jetuma/8718689420/

memes: http://www.insidehighered.com/news/2012/02/16/c ampus-themed-internet-memes-go-viral#ixzz2Tglb3DsB

who wants it?: http://www.flickr.com/photos/philliecasablanca/2473728872/sizes/l/in/photostream/

flufact: http://www.flickr.com/photos/notionscapital/3495321482/sizes/s/in/photostream/youtube50:

http://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.html

Dove Beauty: http://www.flickr.com/photos/thegloaming/274802220/sizes/m/in/photostream/

pencils: http://www.flickr.com/photos/piaser/3068757916/lightbox/

Homer: http://www.flickr.com/photos/orange_ninja/158740270/sizes/l/in/photostream/

unicorn: http://www.flickr.com/photos/escapist/2962029715/sizes/m/in/photostream/

past: http://www.flickr.com/photos/krawcowicz/8736067931/sizes/l/in/photostream/