wahid eload malik shahzad muzaffar & malik jawad muzaffar
TRANSCRIPT
Wahid eLoad
Malik Shahzad Muzaffar&
Malik Jawad Muzaffar
What is Wahid eLoad
• Wahid eLoad is SMS/Web based service for doing EasyLoad/U-Top Up of five major mobile operators of Pakistan.
• Idea is very simple, we receive Easy Load requests via SMS/Web and automatically do eayload (after all the authentication and balance checking) using Easy Load Retailer SIMs
• It is designed keeping in mind the current infrastructure of mobile operators/franchise system.
Wahid eLoad: Background• I, Malik Jawad MUZAFFAR resident of Islamabad, did my
Bachelors of Computer Science in 2004• Spend 2.5 years in Computer(sell/purchase) business in
Muzaffarabad (AK), which due to earthquake in Oct 2005 was destroyed
• In 2006, two of my brothers, who are in easyload/PCO business, suggested me to join them
• In late 2008, I came up with the idea of automating easyload process.
• After discussion with my brother, Malik Shahzad MUZAFFAR, who is S/W engineer in CERN, Switzerland, we designed and developed a system which was able to automate the easyload requests of all major mobile operators of Pakistan.
Wahid eLoad: Background
• After successful prototype of the system, two of my brothers, who are also in easyload/PCO business, showed their interest in it.
• So in early 2009, SMS based easyload requests were integrated so that we all can send SMS to same system in order to do easyloads.• This attracted many other people of near by
area.
Wahid eLoad: Background
• SMS request was a big success. Many people, who wanted to earn a bit more, contacted us and asked if they can use the system too
• In mid 2009, we expanded the service to limited part of Islamabad and now we have around 300 clients.• 90% of our clients are new (Dhoodh/Dadhi
wala, Sabzi wala etc.) ppl., who just want to have extra income.
Wahid eLoad & Franchises• We have designed the system in a way that
existing infrastructure of mobile operators’ franchises is not effected.
• We work with local franchises and assure them that easyload purchased by them is actually been sold in their area.
• This helped them controlling other franchises selling easyload in their area.
Current EasyLoad InfrastructureFranchise Mobilink
DO 1 DO n
Franchise Telenor
DO 1 DO n
Franchise Ufone/....
DO 1 DO n
Town 1
Easy Load Retailers
Mobile Users
DistributionOfficer
Town 2
Easy Load Retailers
Town n
Easy Load Retailers
Town m
Easy Load Retailers
Wahid eLoad (Retailer SIMs issued by DOs)
Wahid eLoadFranchise Mobilink
DO 1 DO n
Franchise Telenor
DO 1 DO n
Franchise Ufone/....
DO 1 DO n
Mobile Users
Town 1EasyLoad Retailers
WahideLoad Clients
Town 2EasyLoad Retailers
WahideLoad Clients
Town nEasyLoad Retailers
WahideLoad Clients
How Wahid eLoad works
SMS Receivers Web Server(under construction)
Wahid eLoad Clients
Request Processor & Authentication Servers
Client to Franchise/DO Mapping
Wahid eLoad ServersMobilink
DO 1SIM
DO nSIM
Wahid eLoad ServersTelenor
DO 1SIM
DO nSIM
Wahid eLoad ServersUfone/....
DO 1SIM
DO nSIM
Easy Load/U-Top up Process
0. Easy LoadRequest
1. Easy Load Request
2a. Easy LoadDone
2b. Easy Load Response
Existing ComponentsWahid eLoad
Mobile Companies
Retailers/Shops
MobileUsers
Human InteractionNo Human Interaction
Replaced byWahid eLoad
Servers
Wahid eLoadServer
Replaced byWahid eLoad
Servers
0. Easy LoadRequest
1. Wahid eLoadRequest (SMS)
2b. Wahid eLoadResponse (SMS)
2a. Easy LoadRequest
3a. Easy LoadDone
3b. Easy LoadNotification
Easy Load Request (2a)
Easy Load Response (3b)
Existing ComponentsWahid eLoad
Mobile Companies
Retailers/Shops
MobileUsers
Human InteractionNo Human Interaction
Wahid eLoadServer
Easy Load/U-Top up using Wahid eLoad
Benefits to Franchise/DOs
• DOs sell Easy Load to us in bulk (on our Easy Load Retailer issued by DOs)
• As we have proper mapping of shops and their responsible Franchises/DOs, so we guarantee that Easy Load Retailer SIMs of those Franchises are actually used to do the load for their area• This will avoid SIM of other Franchises being used in an
area
Benefits to Retailer/Shops
• Only need 1 mobile/SIM for doing Wahid eLoad• One unique way for generating Wahid eLoad requests i.e. simple
SMS to our Wahid eLoad servers (we even provide J2ME application for doing it).
• No need to have 5 mobile sets• No need to remember 5 pins/retailer IDs/USSD codes etc.
• No need to purchase individual loads for different operators.• Their Wahid eLoad balance is valid for any operator e.g. if they
have Rs. 5000 Wahid eLoad balance then they can use it for any operator
• Their investment is not blocked in case of network or other problems in networks of one or more operators.
Benefits to Retailer/Shops
• Easy Load for all 5 major operators are available to them• Most retailers keep load for 2 or max. 3 operators due to
limited funds or DOs of other operators do not cover their area
• No administration work for getting 5 Easy Load Retailer SIMs • They can even use their own personal SIM for sending
Wahid eLoad requests.
• We even provide software for sending SMS• One click to send SMS (Number and Amount is entered by
mobile user)• Build-in all administration commands• Daily statistics• Automatic Balanceupdates• Load search/statuschecking
Benefits to Retailer/Shops
Introduction of this Softwareattracts many. Easy LoadRetailers from far areasshowed their interests in it.
Benefits to Retailer/Shops
• Our clients purchase Wahid eLoad @ 3.0% for all operators but this 3.0% is actually worth more.• One thing we learnt is that retailers can earn more if they
rotate their investments frequently• Load purchased at 4% is less profitable if it takes 2 to 3
days to sell it out• As with Wahid eLoad clients can use their investments for
any company, so actually they can earn 3.0% daily• Although they have to pay for SMS (which is nearly free now
a days, thanks to all these SMS bundle offers) but Wahid eLoad do give them daily bonus (depending on their requests) to cover the SMS cost.
Reference data
Malik Shahzad MUZAFFAR
• Working as software engineer for last 15 years• 2002-present: S/W engineer at CERN, Geneva, Switzerland • 1999-2002: Guest Scientist/Software enginner at Fermilab, IL,
USA• 1997-99: Scientific Officer, CTC, Islamabad• 1996-97: One year post graduate training program from CTC,
Islamabad, in System Hardware and Software• 1994-96: MSc Electronics from Quaid-e-Azam university,
Islamabad• 1991-93: BSc (Math,Physics) from Sir Syed college Rawalpindi
Contact Info: [email protected]://www.linkedin.com/pub/shahzad-muzaffar/15/3/a69
Malik Jawad MUZAFFAR
• Head of Wahid eConnect/eLoad• 2009-present: Providing Easy load/U Top-up via Wahid
eLoad service in various areas of Islamabad and Kashmir• 2006-08: Easy load retailer in Teramdi chok, Islamabad• BCS: Allama Iqbal Open University
Contact Info:[email protected]